PPC How to Use a ROAS Calculation to Optimize Your Ad Campaigns If you’ve ever run a digital advertising campaign, you’ve likely run into the issue of not knowing if your campaign is performing well enough to make it worth the cost.
PPC A Simple 7-Step Google AdWords Tutorial for Beginners I am sure you’ve heard stories of companies running Google Ads (Adwords) and having massive success. You start to think about all of the sales you can get if you just threw
PPC; Google Ads (AdWords) PPC Campaign Management: 11 Important Things to Do Pay-per-click (PPC) advertising is simple and effective. While a lot of more affordable marketing strategies have emerged over the years, nothing can replace a good old PPC campaign.And, if you are able
PPC PPC Specialists-- Grow Revenue and Slash CPA with these Conversion Tactics Dennis Yu of BlitzMetrics Facebook ad management & analytics has spent over a billion dollars on digital ads, giving him a unique perspective on the intersection of PPC advertising and conversion rate optimization.
google ads How to Create a Powerful Google Ads Remarketing Campaign Strategy Remarketing (or retargeting) is a powerful marketing technique aimed at converting high-intent users who have had past interactions with your brand. In this type of marketing, marketers redeliver certain ads to users based
PPC What is a Good PPC Conversion Rate? (And How to Increase It) The average PPC conversion rate across all industries is about 3.75% for search. And it is at about 0.77% for display networks. This conversion rate, of course, varies with each industry.
PPC 7 PPC Mistakes You Should Not Make in Your Campaign If you set an adequate budget and execute your campaign the right way, you can expect immediate results. PPC ads are also immune to changes in search engine algorithms, minimizing your risk.
PPC AdWords vs AdSense - The Differences You Need to Know A lot of people have often wondered what the differences are between AdWords and AdSense. To a beginner, both might seem like the same thing. And a lot of people think of both
PPC How Are Negative Keywords Different From Other Keywords? Have you ever faced a situation where your paid search ad gets ranked for a wrong keyword that you didn’t intend it to rank for? Well, you’re not alone as that
SEO What is Bounce Rate in Google Analytics? (The Beginners Guide) Have you ever faced a situation where you get a lot of website visitors, but a shallow conversion rate? These visitors come to your website and immediately leave, without even visiting a second
PPC SEO or PPC: Which Should You Choose? (Infographic) Most marketers are often faced with a dilemma of choosing between SEO and PPC. In this article we've outlined which one may be best suited for your business
PPC PPC Strategy: How to Create An Effective PPC Strategy in 6 Steps There are a lot of elements and aspects you have to factor in to properly organize your effort and deliver the desired results. So, you can follow these six actionable and powerful tips to create an effective PPC strategy.
PPC The Best Practices for UTM Parameters Do you know that feeling you get after completing a blog? You’ve checked all the boxes, from writing compelling content, adding relevant links, inserting images complete with alt text, writing witty social
PPC 7 Reasons Why You Should Double Down on Google AdWords Google Ads are dying.Google Ads are too expensive.We’ve heard it time and time again, over and over.Thinking of stopping your Google Ads campaigns and putting that money to use
Paid Advertising How to Increase Average Order Value With Google Remarketing Campaigns Providing a personalized experience to your target audience is one of the keys to success for ecommerce companies.On your end, providing such an experience can lead to huge things for your company.
PPC The top ways that small businesses can benefit from Google AdWords This guest post comes from the SpyFu community. Google AdWords is one of the most efficient methods of paid online advertising which is used by thousands of small, medium and large business organizations.
PPC Recovering from low impression share in AdWords In our first look at impression share we spotted some low-performing keywords that accounted for 11% of a client’s ad spend. This is what we saw when we reviewed their campaign stats.
PPC Bidding on Your Competitors’ Branded Terms: Treasure Trove or Angry Dragon? At first glance, bidding on your competitors’ branded terms seems like a no-brainer. After all, people searching for your competitors by name are more likely to be part of your target market, making
PPC What 2,000+ Audits Taught Us About AdWords SpyFu is a great way to get a leg up on the competition. You can see your competitors’ keywords, ads, estimated budget and cost-per-click—it’s a treasure trove of competitive insight.That
keyword research Discover Profitable Keywords for My Market You have two paths that will help you discover profitable keywords for your market, especially when you are just starting out.Start with KombatThis finds your competitors’ most competitive, proven keywords. Use your
