Keyword Research Don’t Fall For Vanity Metrics: 3 Steps to Finding the Most Profitable Keywords for Your Market Niche Keywords don’t bring you profit; they bring you people. The most profitable keywords for your business are the ones that will attract relevant readers who are likely to purchase your product or
PPC How Are Negative Keywords Different? Their name sounds like the worst parts of your campaign, but negative keywords can save your budget and your quality score. Negative keywords focus your ad spend by telling companies like Google and
PPC A Clear Google Ads Tutorial for Beginners Businesses have seen big success with Google Ads (Adwords). Taking that first step seems like an easy choice, but many stop short when they see the requirements. You have to bid on keywords,
PPC The Best Practices for UTM Parameters Do you know that feeling you get after completing a blog? You’ve checked all the boxes, from writing compelling content, adding relevant links, inserting images complete with alt text, writing witty social
PPC Google Ads vs. Bing Ads: the $175,672 question It doesn’t seem like there should even be a Google ads vs. Bing ads debate. Google processes almost 9x more search queries than Bing, er, Microsoft Bing. That’s nearly 3 billion
Google Ads Google Ads Best Practices and Tips for 2021 It's easy to underestimate how much work goes into making a single, humble little Google Ad. Each one has been precision-tooled to capture that front-page top spot and drive conversions from there. It
Google Ads PPC Keywords - Best Tool for Keyword Research The best PPC keyword strategies are built on strong keyword choices and ongoing improvement. You don't just set your list once and press "go." Start with popular terms in your industry, measure what
PPC Google Ads vs AdSense - The Differences You Need to Know A lot of people have often wondered what the differences are between Google Ads (formerly AdWords) and AdSense. To a beginner, both might seem like the same thing. And a lot of people
Google Ads How Much Does it Cost to Advertise on Google? Creating a realistic budget for your advertising campaigns is important. If you’re not accurately accounting for the costs, it’s easy to miss the mark. But when someone asks how much do
Case Study How Warby Parker Built Their Eyewear Empire with SEO A decade ago, consumers would never have thought of buying glasses online. There were doctors to consult, prescriptions to fill, opticians to see—almost the entire process was handled via in-person, one-on-one interactions.
PPC How to Use a ROAS Calculation to Optimize Your Ad Campaigns If you’ve ever run a digital advertising campaign, you’ve likely run into the issue of not knowing if your campaign is performing well enough to make it worth the cost.
Google Ads 7 Tips for Using the Google Keyword Planner Google Ads (AdWords) is the most popular advertising platform used by marketers and businesses worldwide. And, it has the broadest reach when it comes to where you can display your ads.However, given
Google Ads PPC Campaign Management: 11 Important Things to Do Pay-per-click (PPC) advertising is simple and effective. While a lot of more affordable marketing strategies have emerged over the years, nothing can replace a good old PPC campaign.And, if you are able
Google Ads Create a Powerful Google Ads Remarketing Campaign Strategy Remarketing (or retargeting) is a powerful marketing technique aimed at converting high-intent users who have had past interactions with your brand. In this type of marketing, marketers redeliver certain ads to users based
PPC What is a Good PPC Conversion Rate? (And How to Increase It) The average PPC conversion rate across all industries is about 3.75% for search. And it is at about 0.77% for display networks. This conversion rate, of course, varies with each industry.
PPC 7 PPC Mistakes You Should Not Make in Your Campaign If you set an adequate budget and execute your campaign the right way, you can expect immediate results. PPC ads are also immune to changes in search engine algorithms, minimizing your risk.
SEO What is Bounce Rate in Google Analytics? Have you ever faced a situation where you get a lot of website visitors, but a shallow conversion rate? These visitors come to your website and immediately leave, without even visiting a second
PPC SEO or PPC: Which Should You Choose? (Infographic) Most marketers are often faced with a dilemma of choosing between SEO and PPC. In this article we've outlined which one may be best suited for your business
PPC PPC Strategy Tips for a Strong Campaign There are a lot of elements and aspects you have to factor in to properly organize your effort and deliver the desired results. So, you can follow these six actionable and powerful tips to create an effective PPC strategy.
PPC 7 Reasons Why You Should Double Down on Google Ads "Google Ads are dying." (Eyeroll.)"Google Ads are too expensive." (Until they're not.)We’ve heard it time and time again, over and over.Thinking of stopping your Google Ads campaigns and putting
PPC How to Increase Average Order Value With Google Remarketing Campaigns Providing a personalized experience to your target audience is one of the keys to success for ecommerce companies.On your end, providing such an experience can lead to huge things for your company.
PPC Small Businesses can Benefit from Google Ads This guest post comes from the SpyFu community. Google AdWords is one of the most efficient methods of paid online advertising which is used by thousands of small, medium and large business organizations.
PPC Recovering from low impression share in Google Ads In our first look at impression share we spotted some low-performing keywords that accounted for 11% of a client’s ad spend. This is what we saw when we reviewed their campaign stats.
