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How Are Negative Keywords Different?
PPC

How Are Negative Keywords Different?

Their name sounds like the worst parts of your campaign, but negative keywords can save your budget and your quality score. Negative keywords focus your ad spend by telling companies like Google and

  • Sidra Condron
    Sidra Condron
10 min read
A Clear Google Ads Tutorial for Beginners
PPC

A Clear Google Ads Tutorial for Beginners

Businesses have seen big success with Google Ads (Adwords). Taking that first step seems like an easy choice, but many stop short when they see the requirements. You have to bid on keywords,

  • Sidra Condron
    Sidra Condron
26 min read
The Best Practices for UTM Parameters
PPC

The Best Practices for UTM Parameters

Do you know that feeling you get after completing a blog? You’ve checked all the boxes, from writing compelling content, adding relevant links, inserting images complete with alt text, writing witty social

  • hannah-harrington-rebrandly
5 min read
Google Ads vs. Bing Ads: the $175,672 question
PPC

Google Ads vs. Bing Ads: the $175,672 question

It doesn’t seem like there should even be a Google ads vs. Bing ads debate. Google processes almost 9x more search queries than Bing, er, Microsoft Bing. That’s nearly 3 billion

  • Sidra Condron
    Sidra Condron
10 min read
Google Ads Best Practices and Tips for 2021
Google Ads

Google Ads Best Practices and Tips for 2021

It's easy to underestimate how much work goes into making a single, humble little Google Ad. Each one has been precision-tooled to capture that front-page top spot and drive conversions from there. It

  • Sidra Condron
    Sidra Condron
10 min read
PPC Keywords - Best Tool for Keyword Research
Google Ads

PPC Keywords - Best Tool for Keyword Research

The best PPC keyword strategies are built on strong keyword choices and ongoing improvement. You don't just set your list once and press "go." Start with popular terms in your industry, measure what

  • Sidra Condron
    Sidra Condron
  • Patrick McGrane
15 min read
Google Ads vs AdSense - The Differences You Need to Know
PPC

Google Ads vs AdSense - The Differences You Need to Know

A lot of people have often wondered what the differences are between Google Ads (formerly AdWords)  and AdSense. To a beginner, both might seem like the same thing. And a lot of people

  • Zac Harris
    Zac Harris
6 min read
How Much Does it Cost to Advertise on Google?
Google Ads

How Much Does it Cost to Advertise on Google?

Creating a realistic budget for your advertising campaigns is important. If you’re not accurately accounting for the costs, it’s easy to miss the mark. But when someone asks how much do

  • Sidra Condron
    Sidra Condron
9 min read
How Warby Parker Built Their Eyewear Empire with SEO
Case Study

How Warby Parker Built Their Eyewear Empire with SEO

A decade ago, consumers would never have thought of buying glasses online. There were doctors to consult, prescriptions to fill, opticians to see—almost the entire process was handled via in-person, one-on-one interactions.

  • Sidra Condron
    Sidra Condron
11 min read
How to Use a ROAS Calculation to Optimize Your Ad Campaigns
PPC

How to Use a ROAS Calculation to Optimize Your Ad Campaigns

If you’ve ever run a digital advertising campaign, you’ve likely run into the issue of not knowing if your campaign is performing well enough to make it worth the cost.

  • Sidra Condron
    Sidra Condron
  • Patrick McGrane
10 min read
7 Tips for Using the Google Keyword Planner
Google Ads

7 Tips for Using the Google Keyword Planner

Google Ads (AdWords) is the most popular advertising platform used by marketers and businesses worldwide. And, it has the broadest reach when it comes to where you can display your ads.However, given

  • Sidra Condron
    Sidra Condron
10 min read
PPC Campaign Management: 11 Important Things to Do
Google Ads

PPC Campaign Management: 11 Important Things to Do

Pay-per-click (PPC) advertising is simple and effective. While a lot of more affordable marketing strategies have emerged over the years, nothing can replace a good old PPC campaign.And, if you are able

  • Sidra Condron
    Sidra Condron
10 min read
Create a Powerful Google Ads Remarketing Campaign Strategy
Google Ads

Create a Powerful Google Ads Remarketing Campaign Strategy

Remarketing (or retargeting) is a powerful marketing technique aimed at converting high-intent users who have had past interactions with your brand. In this type of marketing, marketers redeliver certain ads to users based

  • Sidra Condron
    Sidra Condron
16 min read
What is a Good PPC Conversion Rate? (And How to Increase It)
PPC

What is a Good PPC Conversion Rate? (And How to Increase It)

The average PPC conversion rate across all industries is about 3.75% for search. And it is at about 0.77% for display networks. This conversion rate, of course, varies with each industry.

  • Sidra Condron
    Sidra Condron
11 min read
7 PPC Mistakes You Should Not Make in Your Campaign
PPC

7 PPC Mistakes You Should Not Make in Your Campaign

If you set an adequate budget and execute your campaign the right way, you can expect immediate results. PPC ads are also immune to changes in search engine algorithms, minimizing your risk.

  • Sidra Condron
    Sidra Condron
8 min read
What is Bounce Rate in Google Analytics?
SEO

What is Bounce Rate in Google Analytics?

Have you ever faced a situation where you get a lot of website visitors, but a shallow conversion rate? These visitors come to your website and immediately leave, without even visiting a second

  • Zac Harris
    Zac Harris
10 min read
SEO or PPC: Which Should You Choose? (Infographic)
PPC

SEO or PPC: Which Should You Choose? (Infographic)

Most marketers are often faced with a dilemma of choosing between SEO and PPC. In this article we've outlined which one may be best suited for your business

  • Zac Harris
    Zac Harris
2 min read
PPC Strategy Tips for a Strong Campaign
PPC

PPC Strategy Tips for a Strong Campaign

There are a lot of elements and aspects you have to factor in to properly organize your effort and deliver the desired results. So, you can follow these six actionable and powerful tips to create an effective PPC strategy.

  • Zac Harris
    Zac Harris
7 min read
7 Reasons Why You Should Double Down on Google Ads
PPC

7 Reasons Why You Should Double Down on Google Ads

"Google Ads are dying." (Eyeroll.)"Google Ads are too expensive." (Until they're not.)We’ve heard it time and time again, over and over.Thinking of stopping your Google Ads campaigns and putting

  • david-zheng-guest-contributor
9 min read
How to Increase Average Order Value With Google Remarketing Campaigns
PPC

How to Increase Average Order Value With Google Remarketing Campaigns

Providing a personalized experience to your target audience is one of the keys to success for ecommerce companies.On your end, providing such an experience can lead to huge things for your company.

  • josh-brown
11 min read
Small Businesses can Benefit from Google Ads
PPC

Small Businesses can Benefit from Google Ads

This guest post comes from the SpyFu community. Google AdWords is one of the most efficient methods of paid online advertising which is used by thousands of small, medium and large business organizations.

  • dinesh-thakur
7 min read
Recovering from low impression share in Google Ads
PPC

Recovering from low impression share in Google Ads

In our first look at impression share we spotted some low-performing keywords that accounted for 11% of a client’s ad spend. This is what we saw when we reviewed their campaign stats.

  • jake-baadsgaard
4 min read
Discover Profitable Keywords for My Market
Keyword Research

Discover Profitable Keywords for My Market

You have two paths that will help you discover profitable keywords for your market, especially when you are just starting out.Start with KombatThis finds your competitors’ most competitive, proven keywords. Use your

  • Sidra Condron
    Sidra Condron
3 min read
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