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Getting Started

Medium Can't Match Twitter's Huge Engagement Metrics
Analytics

Medium Can't Match Twitter's Huge Engagement Metrics

Twitter, one of the most popular social media sites in the world, was founded in 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams. Six years later, in 2012, Evan Williams

  • Zac Harris
    Zac Harris
  • Mike Roberts
    Mike Roberts
7 min read
A Google Analytics Certification Helps you Master its Metrics
Analytics

A Google Analytics Certification Helps you Master its Metrics

It's easy to look at a Google Analytics (GA) certification as some great padding for your CV when you should be looking at it as your team's secret weapon. Google Analytics is now

  • Sidra Condron
    Sidra Condron
9 min read
Find the Needles in SEO’s Most Important Haystack: 5 Google Analytics Best Practices for Beginners
Analytics

Find the Needles in SEO’s Most Important Haystack: 5 Google Analytics Best Practices for Beginners

Whether you want to know how many mobile devices accessed your contact page from Albania or what percentage of your traffic is made up of “travel buffs,” the questions you have about your

  • Sidra Condron
    Sidra Condron
12 min read
8 Google Analytics Metrics and How to Dig Deeper into Each
Analytics

8 Google Analytics Metrics and How to Dig Deeper into Each

Every month, about 1,200 people in the US search Google for “Google Analytics help.” It's not a reflection of anything they missed. Google Analytics (GA) is complicated, even for experienced SEOs. For

  • Sidra Condron
    Sidra Condron
10 min read
How to Use Google Search Console for Amazing Insights
Analytics

How to Use Google Search Console for Amazing Insights

Many people make the mistake of believing that learning how to use Google Search Console (GSC) properly isn’t worth their time because there are more all-encompassing tools like Google Analytics out there.

  • Sidra Condron
    Sidra Condron
13 min read
What is Bounce Rate in Google Analytics?
SEO

What is Bounce Rate in Google Analytics?

Have you ever faced a situation where you get a lot of website visitors, but a shallow conversion rate? These visitors come to your website and immediately leave, without even visiting a second

  • Zac Harris
    Zac Harris
10 min read
A Google Ads Workaround for Hidden Search Terms
Google Ads

A Google Ads Workaround for Hidden Search Terms

Google announced it would limit the search terms they show you in your Google Ads reporting, even if you paid for that click to your ad. If this raises red flags for you,

  • Sidra Condron
    Sidra Condron
  • Patrick McGrane
10 min read
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