SEO The 7 Best Free SEO Tools to Help Your Workflow If terms like XML sitemaps, largest contentful paint, and anchor text optimization sound like a foreign language to you, don’t worry, you’re not alone. Search engine optimization (SEO) can be terribly
Backlinks Guess which Content Types Get the Most Backlinks? Between emailing leads and running ads, you have access to what feels like an infinite number of digital avenues to pursue. In addition to focusing your customer acquisition attempts on ads and marketing
SEO How HubSpot's SEO Strategy Helps them Win the Traffic Game At first glance, you might not think to compare HubSpot and Salesforce. They're two very different companies—one is primarily a tool for salespeople founded in 1999. The other is a tool for
SEO What are SERP Features? (And How to Get Them) SERP features are the fancy tables, widgets, and info-panes that Google places on its results pages to satisfy readers’ search intents without the need for them to ever click through to another page.
SEO Best Practices 7 SEO Ranking Factors and How to Optimize For Them Having a website with a thousand high-ranking pages begins with a single optimization. Although major SEO gains take time, you can start to optimize for SEO ranking factors today.SEO is all about
SEO Create an XML Sitemap for Any Website A sitemap is a file that lists the pages within your website. Sitemaps live on your server and help web crawlers understand the structure of your website so they can find your content
Technical SEO How Search Engine Crawlers Index Your Website If you’ve ever wondered how search engines find your site, the answer is simple: they send out crawlers. Built to mimic how human users interact with your website, search engine crawlers review
SEO Increase Your Page Rankings: 4 Things to Change to Rank for More Keywords (2021) According to business leader and best-selling author Farshad Asl, “Knowledge is learning something new every day. Wisdom is letting go of some bad habits every day.” When it comes to ranking for keywords,
SEO E-A-T: The Google Quality Rubric to Follow for Better Rankings Quality is often in the eyes of the beholder, so when we want to make quality content, whose eyes do we need to impress? For content marketers and SEOs, the answer is our
SEO 9 Free SEO Certifications to Add to Your Resume Whether you’re new to SEO and looking to learn about the industry or a seasoned vet who needs to reinforce their skill set, free SEO certifications can help. Not only will the
SEO Google Advanced Search Operators: 50+ Google Search Commands Google search operators are like secret cheat codes that help you get more relevant search results. You still type your search into the Google search bar, but with search operators, you add a
SEO Image SEO Tips to Put into Action Page speed and user experience: two crucial ranking factors for any page, and you can make or break them both with image SEO. Image SEO is so important that Google makes tools and
SEO SEO Comparison Tools can Supercharge Your Content Marketing Plans SEO is a competitive sport where anyone in the world could be your next challenger. And just like any other sport, half the battle is knowing what your competition is doing now and
Case Study How Warby Parker Built Their Eyewear Empire with SEO A decade ago, consumers would never have thought of buying glasses online. There were doctors to consult, prescriptions to fill, opticians to see—almost the entire process was handled via in-person, one-on-one interactions.
Content Marketing Internal Links Affect your SEO: A Data-Backed Analysis How many internal links is too many? Can I link with total abandon? It’s a question we’ve all probably asked ourselves before. And while Google doesn’t penalize you for linking
Content Marketing The Ultimate Guide to Nail Your Video SEO Strategy Did you know that video will constitute 82% of all global IP traffic by the year 2022?This clearly shows how important video content will be in the near future and why you
SEO 12 of the Best SEO Podcasts Every Marketer Should Listen To A podcast is an easy-to-consume content format that requires minimal effort from the listeners’ side and still helps them learn a lot.Podcasts are especially helpful for a technical topic like SEO, for
SEO 15 of the Most Effective SEO Tips for Beginners If you’re new to search engine optimization, diving right in without any guidance could be one of the biggest mistakes you can make. You must look for the most effective SEO tips
On-Page SEO 3 Things Google Told Us About BERT That Can Help Your SEO When Google first set BERT loose on its search engine a year ago, they said it would affect one in 10 search results. That means roughly 120 billion search engine results pages (SERPs)
Content Marketing Grow Your Rankings Through Topical Authority Sometimes writing a high-quality, SEO-optimized article isn’t enough. While you might rank well for a target keyword and provide a great resource for readers, that alone may not elevate content enough to
SEO A Comprehensive Guide to SEO for Ecommerce Websites An ecommerce business can only benefit from a strong SEO strategy.According to Internet Live Stats, every second, there are over 78,000 searches on Google. These are from prospects actively looking for
SEO What is Bounce Rate in Google Analytics? Have you ever faced a situation where you get a lot of website visitors, but a shallow conversion rate? These visitors come to your website and immediately leave, without even visiting a second
SEO Off-Page SEO Strategies to Rank on the First Page of Google Search engine optimization (SEO) is the backbone of most digital marketing strategies. A high search engine ranking gives you more visibility and increases your website traffic. This, in turn, boosts brand awareness and
SEO What is Alt Text for Images and Why Is It Important for SEO? Alt text for images is vital to successfully optimize every aspect of your page content for search engines. However, it's often forgotten or even disregarded by a lot of marketers and website owners.
SEO Search Features: Get More out of Google's Results Page When you search for something on Google, you’ve probably noticed that Google presents its results in a number of different formats.Search for “Beyoncé” and the search results include more than just
