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Getting Started

The Best SEO Podcasts Every Marketer Should Listen To
SEO

The Best SEO Podcasts Every Marketer Should Listen To

A podcast is an easy-to-consume content format that requires minimal effort from the listeners’ side and still helps them learn a lot. Podcasts are especially helpful for a technical topic like SEO, for

  • Zac Harris
    Zac Harris
7 min read
Compare Your Ranks Against Competitors
SEO

Compare Your Ranks Against Competitors

Competitive research plays a major role in SEO improvement. If you are searching your competitors, you're ultimately going to compare their keyword rankings to your own. So what if we rolled that into

  • Sidra Condron
    Sidra Condron
12 min read
E-E-A-T: Google's Quality Rubric for Better Rankings
SEO

E-E-A-T: Google's Quality Rubric for Better Rankings

Quality is often in the eyes of the beholder, so when we want to make quality content, whose eyes do we need to impress? For content marketers and SEOs, the answer is our

  • Sidra Condron
    Sidra Condron
15 min read
Advanced Search Operators: 50+ Google Search Commands
SEO

Advanced Search Operators: 50+ Google Search Commands

Google search operators are like secret cheat codes that help you get more relevant search results. You still type your search into the Google search bar, but with search operators, you add a

  • Sidra Condron
    Sidra Condron
  • Patrick McGrane
  • Zac Harris
    Zac Harris
15 min read
How To Do Local SEO Research
SEO

How To Do Local SEO Research

Whenever we want to go to a restaurant, call a technician, or even go to a supermarket, we usually check out the first few results on Google. Many of these top local businesses

  • Sidra Condron
    Sidra Condron
  • Patrick McGrane
  • jeff-axton
8 min read
7 of the Biggest SEO Trends To Stay on Top of This Year
SEO

7 of the Biggest SEO Trends To Stay on Top of This Year

Successful SEOs are not just working on improving their craft daily; they’re also staying up to date with the latest SEO trends. They understand that SEO trends can uncover insights that will

  • Sidra Condron
    Sidra Condron
9 min read
A 15-Step SEO Audit Checklist to Boost Your Rankings
SEO

A 15-Step SEO Audit Checklist to Boost Your Rankings

Follow this 15-step SEO Audit checklist to find SEO errors and boost your Google rankings. The ugly days of keyword stuffing your way up the SERPs are far away in the rearview mirror.

  • Sidra Condron
    Sidra Condron
  • Zac Harris
    Zac Harris
24 min read
Search Features: Get More out of Google's Results Page
SEO

Search Features: Get More out of Google's Results Page

When you search for something on Google, you’ve probably noticed that Google presents its results in a number of different formats. Search for “Beyoncé” and the search results include more than just

  • Sidra Condron
    Sidra Condron
10 min read
7 Top Mobile SEO Tips to Improve Your Rankings
SEO

7 Top Mobile SEO Tips to Improve Your Rankings

Mobile accounts for 51.65% of web page views worldwide. And 64% of all Google organic search traffic is from mobile devices. Image Source: Statista A website that’s not optimized for mobile

  • Sidra Condron
    Sidra Condron
11 min read
What is SEO? A Guide to Google Search Engine Optimization
SEO

What is SEO? A Guide to Google Search Engine Optimization

SEO stands for “search engine optimization.” It’s the process of optimizing your webpages to rank higher in the search results on Google and other search engines. SEO is commonly referred to as

  • Zac Harris
    Zac Harris
2 min read
15 Ways to be on Top of Google Search
SEO

15 Ways to be on Top of Google Search

Seasoned SEO experts and beginners all have one thing in common – they all want to get their websites (or those of their clients) to the top of search engine results. Or, if they’

  • Zac Harris
    Zac Harris
15 min read
What are SERP Features? (And How to Get Them)
SEO

What are SERP Features? (And How to Get Them)

SERP features are the fancy tables, widgets, and info-panes that Google places on its results pages to satisfy readers’ search intents without the need for them to ever click through to another page.

  • Sidra Condron
    Sidra Condron
10 min read
The Ultimate Guide to Nail Your Video SEO Strategy
Content Marketing

The Ultimate Guide to Nail Your Video SEO Strategy

Did you know that video will constitute 82% of all global IP traffic by the year 2022? This clearly shows how important video content will be in the near future and why you

  • Patrick McGrane
11 min read
Keyword Density: 5 Assumptions We Put to the Test
Content Marketing

Keyword Density: 5 Assumptions We Put to the Test

For at least a decade, Google has told us to stop worrying about how many times a keyword appears in our content. They’ve said their algorithms and natural language processing have become

  • Sidra Condron
    Sidra Condron
8 min read
15 SEO Link Building Tools to Help You Build Backlinks
SEO

15 SEO Link Building Tools to Help You Build Backlinks

Getting a high-quality backlink can have an impact on your ability to rank higher in the SERP. But how do you know which sites provide the best backlinks? And how do you get

  • Sidra Condron
    Sidra Condron
11 min read
7 SEO Ranking Factors and How to Optimize For Them
SEO Best Practices

7 SEO Ranking Factors and How to Optimize For Them

Having a website with a thousand high-ranking pages begins with a single optimization. Although major SEO gains take time, you can start to optimize for SEO ranking factors today. SEO is all about

  • Sidra Condron
    Sidra Condron
11 min read
Will a one-page website work for your business?
SEO Best Practices

Will a one-page website work for your business?

The way your website looks goes a long way to affecting the user experience, your SEO efforts - and your conversions. But before you get into the nitty gritty of designing your website,

  • Robert Brandl
    Robert Brandl
9 min read
What is Thin Content and Why Does it Hurt SEO?
SEO

What is Thin Content and Why Does it Hurt SEO?

Have you ever visited a website from a Google search that just seems unhelpful? There's writing on the page, but it just dances around any actual substance. Marketers are told how important it

  • Sidra Condron
    Sidra Condron
11 min read
On-Page SEO Checklist: Successfully Optimize Your Website
SEO

On-Page SEO Checklist: Successfully Optimize Your Website

Achieving a high search engine rank is a top priority for website owners and digital marketers. It boosts organic website traffic at a steady pace, and it increases brand awareness and credibility. All

  • Zac Harris
    Zac Harris
8 min read
SEO Tips to Use in the Small Business Boom
SEO

SEO Tips to Use in the Small Business Boom

Small businesses are boomingIt might come as a surprise to the average person that small businesses, not large corporations and brands, are the areas seeing the biggest growth these days. In the latter

  • Sidra Condron
    Sidra Condron
8 min read
Tie Natural Language Search into your SEO
SEO

Tie Natural Language Search into your SEO

Search engines only want one thing: To give you the best possible answers to your questions. Only, for a long time, they didn't want you to phrase your question as a question. The

  • Sidra Condron
    Sidra Condron
10 min read
Google's Core Web Vitals Put All Eyes on UX
SEO

Google's Core Web Vitals Put All Eyes on UX

Google stated that its search ranking algorithm now takes user experience (UX) into consideration as of summer 2021. User experience has indirectly affected page rank for some time. If people have a bad

  • Sidra Condron
    Sidra Condron
10 min read
Make the Most of a Link Sharing Offer
Backlinks

Make the Most of a Link Sharing Offer

Since link prospecting is a normal part of content marketing, you might get a cold email from someone you've never met, asking for a link. And that link might be for a site

  • Sidra Condron
    Sidra Condron
12 min read
Steps to Get Content Ideas From Social Media
SEO

Steps to Get Content Ideas From Social Media

Sourcing new content ideas can be a frustrating chore for content creators. We feel like we've tapped every bit of creativity at our disposal. Here's something encouraging about coming up with new ideas:

  • Sidra Condron
    Sidra Condron
11 min read
How To Use Google Trends: 10 Unique Ways To Boost Your SEO
SEO

How To Use Google Trends: 10 Unique Ways To Boost Your SEO

Savvy SEOs don’t just count on Google Ads search volumes and third-party tools to get their intel. They know how to use Google Trends to get meaningful insights into search demand and their market. You can do this too if you choose to explore beyond the basic insights and trends on the front page.

  • Zac Harris
    Zac Harris
10 min read
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