SEO How to Improve Google Rankings: 10 Tried and Tested Ways You’re probably aware of the importance of keywords and creating high-quality content to improve Google rankings. But besides these basics, there are several other factors and tactics you should consider if you want to learn how to boost your rankings.
SEO Google Advanced Search Operators: 50+ Google Search Commands It's 2020, Google is still the undisputed king of Search Engines. (92.05% worldwide market share as of August 2020.)Knowing how Google works and how to get a better ranking in the
Content Marketing Grow Your Rankings Through Topical Authority Sometimes writing a high-quality, SEO-optimized article isn’t enough. While you might rank well for a target keyword and provide a great resource for readers, that alone may not elevate content enough to
SEO 9 Free SEO Certifications to Add to Your Resume Whether you’re new to SEO and looking to learn about the industry or a seasoned vet who needs to reinforce their skill set, free SEO certifications can help. Not only will the
SEO A 16-Step SEO Audit Checklist to Boost Your Rankings Follow this 16-step SEO Audit checklist to find SEO errors and boost your Google rankings.For 2020 the ugly days of keyword stuffing your way up the SERPs are far away in the
SEO Does Duplicate Content Still Hurt Your SEO in 2020? When you’re creating high-quality content for your blog, it makes sense that you would want to share it in as many places as possible. But how you share that content is key.
SEO 15 SEO Link Building Tools to Help You Build Backlinks Getting a high-quality backlink can have an impact on your ability to rank higher in the SERP. But how do you know which sites provide the best backlinks? And how do you get
SEO How to Check a Website's Ranking History Ranking History lets you go back in time to check your website ranking and how those rankings changed month to month (or across many months, years, you get the idea). Before you can improve the SEO of any site, you have to understand where it’s been.
Case Study How Warby Parker Built Their Eyewear Empire with SEO A decade ago, consumers would never have thought of buying glasses online. There were doctors to consult, prescriptions to fill, opticians to see—almost the entire process was handled via in-person, one-on-one interactions.
Case Study 5 of the Best SEO Case Studies to Get You Pumped In 1748, John Montagu spent his leisure time playing cards. And he always craved snacks while playing cards.One day, he came up with an idea to slip a piece of beef in
SEO Best Practices Allbirds Weaves its Brand-building Expertise into SEO and Google Ads At this point, we feel safe assuming you’ve heard of Allbirds—the direct-to-consumer (DTC) shoe brand that has taken the market by storm with their wool-based, sustainably sourced footwear. In an industry
SEO How to Write Meta Tags (Titles and Descriptions) for SEO Meta tags are a part of the HTML code (HTML tags) for your website and describe any page's content to the search engine crawlers. Meta tags are essential to all search engines such
SEO SEO Title Optimization: Examples of Best Practices SEO title optimization is an important factor that search engines use to determine whether or not your page is relevant to a search query. In short, if you want to boost your rankings, you need to pay attention to SEO title optimization.
Content Marketing Internal Links Affect your SEO: A Data-Backed Analysis How many internal links is too many? Can I link with total abandon? It’s a question we’ve all probably asked ourselves before. And while Google doesn’t penalize you for linking
Backlinks Guess which Content Types Get the Most Backlinks? Between emailing leads and running ads, you have access to what feels like an infinite number of digital avenues to pursue. In addition to focusing your customer acquisition attempts on ads and marketing
SEO How to Create a Sitemap Everyone knows that SEO is more important today than ever.With 63,000 searches on Google every second, brands are missing out on opportunities if they don’t have a solid SEO strategy
Content Marketing The Ultimate Guide to Nail Your Video SEO Strategy Did you know that video will constitute 82% of all global IP traffic by the year 2022?This clearly shows how important video content will be in the near future and why you
SEO What Allbirds SEO and Google Ads Strategies Taught Us About DTC At this point, we feel safe assuming you’ve heard of Allbirds—the direct-to-consumer (DTC) shoe brand that has taken the market by storm with their wool-based, sustainably sourced footwear. In an industry
SEO 12 of the Best SEO Podcasts Every Marketer Should Listen To A podcast is an easy-to-consume content format that requires minimal effort from the listeners’ side and still helps them learn a lot.Podcasts are especially helpful for a technical topic like SEO, for
Technical SEO How Search Engines Work: A Guide to Search Engine Algorithms Search engines are your portal to the internet. They take masses of information on a website, break it down, and make decisions on how well it answers a specific query. But with so
SEO Best Practices Dwell Time in SEO: All You Need to Know Google uses over 200 ranking factors in their search algorithms, and dwell time is one of them.Dwell time is the amount of time a visitor spends on a web page when they
SEO The 30 Best SEO Chrome Extensions Built to Help you Rank Ranking for your business' target keywords can be the difference between success and failure.Ranking means traffic, and traffic means sales.Luckily, there are dozens of SEO Chrome extensions out there to help
SEO 15 of the Most Effective SEO Tips for Beginners If you’re new to search engine optimization, diving right in without any guidance could be one of the biggest mistakes you can make. You must look for the most effective SEO tips
SEO The Beginner's Guide to Rich Snippets for 2020 Rich snippets are the page descriptions that you see for the search results on Google and other search engines. There are a lot of ways in which these can be enriched to make
SEO Manage your keyword research and tracking together Keyword research isn’t done in one sitting. One keyword idea inspires another, you find areas of opportunity, and then the ranked pages on those keywords give you even more leads to follow.
