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Run a Content Gap Analysis to Create Content People Crave
SEO

Run a Content Gap Analysis to Create Content People Crave

Content gaps are exactly that—gaps in content where desired information doesn’t exist (or isn't easily found). For users, these gaps are annoying. But for content creators, they represent a golden opportunity.

  • Sidra Condron
    Sidra Condron
11 min read
Google Advanced Search Operators: 50+ Google Search Commands
SEO

Google Advanced Search Operators: 50+ Google Search Commands

Google search operators are like secret cheat codes that help you get more relevant search results. You still type your search into the Google search bar, but with search operators, you add a

  • Sidra Condron
    Sidra Condron
  • Patrick McGrane
  • Zac Harris
    Zac Harris
17 min read
WWW vs Non WWW: Which is Right from SEO Perspective
SEO

WWW vs Non WWW: Which is Right from SEO Perspective

If you have ever found yourself questioning what’s the difference between www and non-www websites and which one is better, you can benefit from the following breakdown. Especially if you plan to

  • Zac Harris
    Zac Harris
5 min read
How to Write Meta Tags (Titles and Descriptions) for SEO
SEO

How to Write Meta Tags (Titles and Descriptions) for SEO

Meta tags are a part of the HTML code (HTML tags) for your website and describe any page's content to the search engine crawlers.  Meta tags are essential to all search engines such

  • Sidra Condron
    Sidra Condron
7 min read
How to Determine Search Intent: A Step-by-Step Guide
SEO

How to Determine Search Intent: A Step-by-Step Guide

Even with the best marketing magic, we can't read minds. (It only seems that way at times.) That's because content marketers are doing their best to determine search intent in what they create.

  • Sidra Condron
    Sidra Condron
12 min read
Keyword Density: 5 Assumptions We Put to the Test
Content Marketing

Keyword Density: 5 Assumptions We Put to the Test

For at least a decade, Google has told us to stop worrying about how many times a keyword appears in our content. They’ve said their algorithms and natural language processing have become

  • Sidra Condron
    Sidra Condron
8 min read
Off-Page SEO Strategies to Rank on the First Page of Google
SEO

Off-Page SEO Strategies to Rank on the First Page of Google

Search engine optimization (SEO) is the backbone of most digital marketing strategies. A high search engine ranking gives you more visibility and increases your website traffic. This, in turn, boosts brand awareness and

  • Sidra Condron
    Sidra Condron
7 min read
10 SEO Goals You Should Target for 2021
SEO

10 SEO Goals You Should Target for 2021

With the new year around the corner, it’s time to start thinking about what you want to accomplish in 2021. And while it’s exciting to think about the strategies you’ll

  • Sidra Condron
    Sidra Condron
11 min read
The Beginner's Guide to Rich Snippets
SEO

The Beginner's Guide to Rich Snippets

Rich snippets are the page descriptions that you see for the search results on Google and other search engines. There are a lot of ways in which these can be enriched to make

  • Zac Harris
    Zac Harris
17 min read
On-Page SEO Checklist: Successfully Optimize Your Website
SEO

On-Page SEO Checklist: Successfully Optimize Your Website

Achieving a high search engine rank is one of the top priorities for website owners and digital marketers. It boosts organic website traffic, thereby increasing brand awareness and credibility. In addition, it also

  • Zac Harris
    Zac Harris
8 min read
Does Scholarship Link Building Still Work?
SEO

Does Scholarship Link Building Still Work?

Some say Scholarship Link Building is dead, while other SEO agencies still offer it as one of their core link building services.  Are they still quality links?Who is right?Google has been

  • Zac Harris
    Zac Harris
9 min read
9 of the Biggest SEO Trends To Stay on Top of in 2021
SEO

9 of the Biggest SEO Trends To Stay on Top of in 2021

There’s a lot that needs to be analyzed to develop your SEO strategy for 2021. One of the most important factors to keep in mind is the latest SEO trends. You need to figure out which new trends will come up and which old ones will die.

  • Sidra Condron
    Sidra Condron
9 min read
A 16-Step SEO Audit Checklist to Boost Your Rankings in 2021
SEO

A 16-Step SEO Audit Checklist to Boost Your Rankings in 2021

Follow this 16-step SEO Audit checklist to find SEO errors and boost your Google rankings.For 2021 the ugly days of keyword stuffing your way up the SERPs are far away in the

  • Zac Harris
    Zac Harris
27 min read
An SEO Keyword Tool with Clear Direction
SEO

An SEO Keyword Tool with Clear Direction

The best part of knowing a competitor's SEO Keywords is using that information to gain traction in your own rankings. In this new update to SpyFu's SEO Keyword results, we track twice as

  • Sidra Condron
    Sidra Condron
16 min read
How Search Engines Work: A Guide to Search Engine Algorithms
Technical SEO

How Search Engines Work: A Guide to Search Engine Algorithms

Search engines are your portal to the internet. They take masses of information on a website, break it down, and make decisions on how well it answers a specific query. But with so

  • Sidra Condron
    Sidra Condron
12 min read
Does Duplicate Content Hurt Your SEO?
SEO

Does Duplicate Content Hurt Your SEO?

When you’re creating high-quality content for your blog, it makes sense that you would want to share it in as many places as possible. But how you share that content is key.

  • Sidra Condron
    Sidra Condron
7 min read
Google's Page Experience Update is Coming. Here's What You Need to Know.
SEO

Google's Page Experience Update is Coming. Here's What You Need to Know.

Recently, Google stated that its Search ranking algorithm will take user experience (UX) into consideration starting in 2021. It’s rare that Google gives us advance warning about updates. In the statement, the

  • Sidra Condron
    Sidra Condron
9 min read
3 Things Google Told Us About BERT That Can Help Your SEO
On-Page SEO

3 Things Google Told Us About BERT That Can Help Your SEO

When Google first set BERT loose on its search engine a year ago, they said it would affect one in 10 search results. That means roughly 120 billion search engine results pages (SERPs)

  • Sidra Condron
    Sidra Condron
7 min read
Tie Natural Language Search into your SEO
SEO

Tie Natural Language Search into your SEO

Search engines only want one thing: To give you the best possible answers to your questions. Only, for a long time, they didn't want you to phrase your question as a question.The

  • Sidra Condron
    Sidra Condron
10 min read
Improve Your Page Ranking on Specific Keywords
SEO

Improve Your Page Ranking on Specific Keywords

This workflow is built to accompany basic practices of SEO. It takes quality content and off-page work to get your page ranking in the top positions on a search. A high rank, though,

  • Sidra Condron
    Sidra Condron
7 min read
15 Ways to be on Top of Google Search
SEO

15 Ways to be on Top of Google Search

Seasoned SEO experts and beginners all have one thing in common – they all want to get their websites (or those of their clients) to the top of search engine results. Or, if they’

  • Zac Harris
    Zac Harris
15 min read
How to Improve Google Rankings: 10 Tried and Tested Ways
SEO

How to Improve Google Rankings: 10 Tried and Tested Ways

You’re probably aware of the importance of keywords and creating high-quality content to improve Google rankings. But besides these basics, there are several other factors and tactics you should consider if you want to learn how to boost your rankings.

  • Zac Harris
    Zac Harris
11 min read
Grow Your Rankings Through Topical Authority
Content Marketing

Grow Your Rankings Through Topical Authority

Sometimes writing a high-quality, SEO-optimized article isn’t enough. While you might rank well for a target keyword and provide a great resource for readers, that alone may not elevate content enough to

  • Sidra Condron
    Sidra Condron
11 min read
9 Free SEO Certifications to Add to Your Resume
SEO

9 Free SEO Certifications to Add to Your Resume

Whether you’re new to SEO and looking to learn about the industry or a seasoned vet who needs to reinforce their skill set, free SEO certifications can help. Not only will the

  • Sidra Condron
    Sidra Condron
9 min read
15 SEO Link Building Tools to Help You Build Backlinks
SEO

15 SEO Link Building Tools to Help You Build Backlinks

Getting a high-quality backlink can have an impact on your ability to rank higher in the SERP. But how do you know which sites provide the best backlinks? And how do you get

  • Sidra Condron
    Sidra Condron
10 min read
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