Technical SEO On-Page vs. Off-Page SEO: What's the Difference? Today we’re talking about on-page versus off-page SEO, but that’s not how we want you to think about it. While there certainly are differences, you should always think about it as
SEO How Squarespace Created $11.9M in SEO Value With a Killer Keyword Strategy Nowadays, even the smallest of small businesses needs a website. Whether it’s your local hardware store, your go-to sandwich shop, or that up-and-coming brew pub down the road, people expect there to
SEO How competitor analysis leads to better SEO With the abundance of information about perks of competitor analysis on the internet, many marketers still don’t take full advantage of it. Usually, they say something like this:“We have an established
SEO A Comprehensive Guide to SEO for Ecommerce Websites An ecommerce business can only benefit from a strong SEO strategy.According to Internet Live Stats, every second, there are over 78,000 searches on Google. These are from prospects actively looking for
SEO Google Advanced Search Operators: The Ultimate List (40+ Advanced Operators) It's 2020, Google is still the undisputed king of Search Engines. (92.95% worldwide market share as of November 2019.)Knowing how Google works and how to get a better ranking in the
SEO What Is E-A-T and Why Is It Essential for SEO? You might know that Google’s algorithm is designed to judge whether the content it crawls is quality and trustworthy. What you may not know is that there is a team of actual
Content Marketing The Ultimate Guide to Nail Your Video SEO Strategy Did you know that video will constitute 82% of all global IP traffic by the year 2022?This clearly shows how important video content will be in the near future and why you
SEO 10 SEO Goals You Should Target for 2020 With the new year around the corner, it’s time to start thinking about what you want to accomplish in 2020. And while it’s exciting to think about the strategies you’ll
Technical SEO How Search Engine Crawlers Index Your Website If you’ve ever wondered how search engines find your site, the answer is simple: they send out crawlers. Built to mimic how human users interact with your website, search engine crawlers review
SEO SEO Metrics to Track for a Successful Campaign If you’re running a digital marketing campaign, you know that you need to track and report your success metrics. Success metrics are the metrics that either prove or disprove that your strategy
SEO What is Alt Text for Images and Why Is It Important for SEO? Alt text for images is vital to successfully optimize every aspect of your page content for search engines. However, it's often forgotten or even disregarded by a lot of marketers and website owners.
SEO 7 of the Most Important Mobile SEO Tips to Improve Your Rankings Mobile accounts for 51.65% of web page views worldwide. And 64% of all Google organic search traffic is from mobile devices.Image Source: StatistaA website that’s not optimized for mobile loses
SEO How to Check a Website's Ranking History: The Definitive Guide (2020) Ranking History lets you go back in time to check your website ranking and how those rankings changed month to month (or across many months, years, you get the idea). Before you can improve the SEO of any site, you have to understand where it’s been.
SEO The Beginner's Guide to Rich Snippets for 2020 Rich snippets are the page descriptions that you see for the search results on Google and other search engines. There are a lot of ways in which these can be enriched to make
SEO On-Page SEO Checklist [2020]: How to Successfully Optimize Your Website Achieving a high search engine rank is one of the top priorities for website owners and digital marketers. It boosts organic website traffic, thereby increasing brand awareness and credibility. In addition, it also
SEO Scholarship Link Building in 2020: Does it Still Work? Some say Scholarship Link Building is dead, while other SEO agencies still offer it as one of their core link building services. Are they still quality links?Who is right?Google has been
SEO 9 of the Biggest SEO Trends That Will Rock 2020 There’s a lot that needs to be analyzed to develop your SEO strategy for 2020. One of the most important factors to keep in mind is the latest SEO trends. You need to figure out which new trends will come up and which old ones will die.
SEO A 16-Step SEO Audit Checklist for 2020 To Boost Your Rankings Follow this 16-step SEO Audit checklist to find SEO errors and boost your Google rankings.For 2020 the ugly days of keyword stuffing your way up the SERPs are far away in the
SEO Search Features Defined: What Are the Different Parts of Google’s Results? When you search for something on Google, you’ve probably noticed that Google presents its results in a number of different formats.Search for “Beyoncé” and the search results include more than just
SEO The Beginner's Guide to Creating a Sitemap (In Less Than a Minute) Everyone knows that SEO is more important today than ever.With 63,000 searches on Google every second, brands are missing out on opportunities if they don’t have a solid SEO strategy
SEO 7 Best Practices to Improve Your Sitemaps for SEO A lot of SEO experts struggle with the question of whether to create a sitemap or not. Some believe that it is unnecessary, and they can do without it. And then some firmly
Technical SEO How Do Search Engines Work? The Guide to Understanding Search Engine Algorithms Search engines are your portal to the internet. They take masses of information on a website, break it down, and make decisions on how well it answers a specific query. But with so
SEO Best Practices Dwell Time in SEO: All You Need to Know Google uses over 200 ranking factors in their search algorithms, and dwell time is one of them.Dwell time is the amount of time a visitor spends on a web page when they
Case Study 5 of the Best SEO Case Studies to Get You Pumped In 1748, John Montagu spent his leisure time playing cards. And he always craved snacks while playing cards.One day, he came up with an idea to slip a piece of beef in
SEO Topic Clusters: What are They and How do They Improve Your SEO? One of the primary goals of content is to get your business noticed. The thinking here is that the more people who see your content, the better since this attracts more traffic to
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