CRO How and Why -- Creating better value propositions Anyone marketing a product or a service is tasked with writing a strong value proposition. That phrase has been thrown around so much without many taking time to explain its key purpose. It's
Analytics How to Leverage Google A/B Testing to Scale Your Business Do you have an online website designed by professionals using all of the best SEO techniques known to man and it's still not working as intended?Have you have built a good website,
CRO How to Calculate Customer Acquisition Cost There's one big problem with calculating CAC: the most common formula can sometimes be too simplistic and give you wrong data about how successful your marketing campaigns are. We'll show you how to correct that in this post.
CRO What Is Customer Churn? Everything You Need to Know To Decrease Customer Attrition Customer churn is like a leaky bucket that you're filling with water. You add water into the top, but it keeps pouring out the sides. If you can plug up a few of those holes, your bucket will fill faster.
