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Getting Started

Create Urgency Without Killing Your Conversions
Google Ads

Create Urgency Without Killing Your Conversions

When you write for conversions, the right phrasing makes all the difference in getting the reader to take action. But knowing exactly what makes them call, click, buy, visit or read can be

  • Sidra Condron
    Sidra Condron
7 min read
Advanced Methods to Calculate Customer Acquisition Cost
CRO

Advanced Methods to Calculate Customer Acquisition Cost

Understanding the customer acquisition cost formula is one of the quickest ways to improve the ROI of your PPC ads and improve your PPC strategy.

  • Sidra Condron
    Sidra Condron
9 min read
PPC Landing Pages -- Best Practices to Maximize Conversions
PPC

PPC Landing Pages -- Best Practices to Maximize Conversions

PPC landing pages are the first things your leads see after they click on your PPC ad. If they’re poorly created (or just links to your homepage), those leads are likely to

  • Sidra Condron
    Sidra Condron
12 min read
Pinterest is a Waste of Time...for Conversions
Case Study

Pinterest is a Waste of Time...for Conversions

There’s an interesting Pinterest and Etsy connection that I just can’t stop thinking about. Etsy and Pinterest make for a one-sided love story. Etsy's biggest champion is an utter failure at

  • Sidra Condron
    Sidra Condron
7 min read
Case Study

Increase Conversions: My Data-Driven Experiment Shows You How

Or titled, "Search Autocomplete Boosts Sales by 24%, and I Can Prove it." I'll share the payoff right up front. Adding or improving typeahead (auto complete) on a search box will increase the

  • Mike Roberts
    Mike Roberts
9 min read
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