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Getting Started

Keyword Density: 5 Assumptions We Put to the Test
Content Marketing

Keyword Density: 5 Assumptions We Put to the Test

For at least a decade, Google has told us to stop worrying about how many times a keyword appears in our content. They’ve said their algorithms and natural language processing have become

  • Sidra Condron
    Sidra Condron
8 min read
On-Page SEO Checklist: Successfully Optimize Your Website
SEO

On-Page SEO Checklist: Successfully Optimize Your Website

Achieving a high search engine rank is a top priority for website owners and digital marketers. It boosts organic website traffic at a steady pace, and it increases brand awareness and credibility. All

  • Zac Harris
    Zac Harris
8 min read
SEO Title Tags: 4 Easy Rules (+Examples to Learn From)
SEO

SEO Title Tags: 4 Easy Rules (+Examples to Learn From)

SEO title optimization is an important factor that search engines use to determine whether or not your page is relevant to a search query. In short, if you want to boost your rankings, you need to pay attention to SEO title optimization.

  • Zac Harris
    Zac Harris
  • Sidra Condron
    Sidra Condron
15 min read
Image SEO Tips to Put into Action
SEO

Image SEO Tips to Put into Action

Page speed and user experience: two crucial ranking factors for any page, and you can make or break them both with image SEO. Image SEO is so important that Google makes tools and

  • Sidra Condron
    Sidra Condron
12 min read
Internal Links Affect your SEO: A Data-Backed Analysis
Content Marketing

Internal Links Affect your SEO: A Data-Backed Analysis

How many internal links is too many? Can I link with total abandon? It’s a question we’ve all probably asked ourselves before. And while Google doesn’t penalize you for linking

  • Sidra Condron
    Sidra Condron
11 min read
3 Things Google Told Us About BERT That Can Help Your SEO
On-Page SEO

3 Things Google Told Us About BERT That Can Help Your SEO

When Google first set BERT loose on its search engine a year ago, they said it would affect one in 10 search results. That means roughly 120 billion search engine results pages (SERPs)

  • Sidra Condron
    Sidra Condron
7 min read
On-Page vs. Off-Page SEO: What's the Difference?
Technical SEO

On-Page vs. Off-Page SEO: What's the Difference?

Today we’re talking about on-page versus off-page SEO, but that’s not how we want you to think about it. While there certainly are differences, you should always think about it as

  • Sidra Condron
    Sidra Condron
13 min read
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