Keyword Research Keyword Research with Next Generation Metrics (Webinar Video) The way we rely on searches in our everyday lives has created a massive shift in keyword strategy. People changed how they interact with search results. We're leaning on technology and adapting our
PPC The Best Practices for UTM Parameters Do you know that feeling you get after completing a blog? You’ve checked all the boxes, from writing compelling content, adding relevant links, inserting images complete with alt text, writing witty social
PPC How to Use a ROAS Calculation to Optimize Your Ad Campaigns If you’ve ever run a digital advertising campaign, you’ve likely run into the issue of not knowing if your campaign is performing well enough to make it worth the cost.
SEO SEO Metrics to Track for a Successful Campaign If you’re running a digital marketing campaign, you know that you need to track and report your success metrics. Success metrics are the metrics that either prove or disprove that your strategy
PPC Recovering from low impression share in Google Ads In our first look at impression share we spotted some low-performing keywords that accounted for 11% of a client’s ad spend. This is what we saw when we reviewed their campaign stats.
