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The Best Practices for UTM Parameters
PPC

The Best Practices for UTM Parameters

Do you know that feeling you get after completing a blog? You’ve checked all the boxes, from writing compelling content, adding relevant links, inserting images complete with alt text, writing witty social

  • hannah-harrington-rebrandly
5 min read
Keyword Research with Next Generation Metrics (Webinar Video)
Keyword Research

Keyword Research with Next Generation Metrics (Webinar Video)

The way we rely on searches in our everyday lives has created a massive shift in keyword strategy. People changed how they interact with search results. We're leaning on technology and adapting our

  • Sidra Condron
    Sidra Condron
3 min read
How to Use a ROAS Calculation to Optimize Your Ad Campaigns
PPC

How to Use a ROAS Calculation to Optimize Your Ad Campaigns

If you’ve ever run a digital advertising campaign, you’ve likely run into the issue of not knowing if your campaign is performing well enough to make it worth the cost.

  • Sidra Condron
    Sidra Condron
  • Patrick McGrane
10 min read
SEO Metrics to Track for a Successful Campaign
SEO

SEO Metrics to Track for a Successful Campaign

If you’re running a digital marketing campaign, you know that you need to track and report your success metrics. Success metrics are the metrics that either prove or disprove that your strategy

  • Sidra Condron
    Sidra Condron
12 min read
Recovering from low impression share in Google Ads
PPC

Recovering from low impression share in Google Ads

In our first look at impression share we spotted some low-performing keywords that accounted for 11% of a client’s ad spend. This is what we saw when we reviewed their campaign stats.

  • jake-baadsgaard
4 min read
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