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Getting Started

How To Use Google Trends: 10 Unique Ways To Boost Your SEO
SEO

How To Use Google Trends: 10 Unique Ways To Boost Your SEO

Savvy SEOs don’t just count on Google Ads search volumes and third-party tools to get their intel. They know how to use Google Trends to get meaningful insights into search demand and their market. You can do this too if you choose to explore beyond the basic insights and trends on the front page.

  • Zac Harris
    Zac Harris
  • Sidra Condron
    Sidra Condron
16 min read
Long Tail Keywords: A Guide to Finding, Identifying, and Using Them for Better SEO
Keyword Tools

Long Tail Keywords: A Guide to Finding, Identifying, and Using Them for Better SEO

You could optimize for a high-traffic short tail keyword like “best pancake recipes” and hope he finds your page in this crowded and competitive search engine results page (SERP). Or you could create

  • Sidra Condron
    Sidra Condron
14 min read
PPC

PPC Pathway Lesson 13: Missing PPC Data

Video Script Not seeing any PPC results for this domain? Here’s why that might be happening *intro* The most obvious reason is that this domain isn’t actually advertising on anything. We

  • Patrick McGrane
4 min read
Google Ads

PPC Pathway Lesson 9: Google Ads Advisor for Keywords

Video Script Welcome to the new and improved Google Ads Advisor for keywords! It is perfect for anyone who is wanting to grow their Google Ads campaign, or even figure out where to

  • Patrick McGrane
5 min read
Google Ads

PPC Pathway Lesson 7: PPC Kombat

Video Script Welcome to the new and improved PPC Kombat. Now it’s easier and more actionable than ever. With Kombat you can compare your domain against multiple competitors and use their combined

  • Patrick McGrane
7 min read
PPC

PPC Pathway Lesson 6: Find More Search Variants

Google announced it would limit the search terms they show you in your Google Ads reporting, even if you paid for that click to your ad. If this raises red flags for you,

  • Patrick McGrane
9 min read
PPC

PPC Pathway Lesson 1: Find PPC Keywords

Video Script: to the SpyFu PPC Keywords tool! In this video we’re going to learn how to use this tool to find strong PPC keywords in your niche, and help with all

  • Patrick McGrane
9 min read
PPC

PPC Pathway Lesson 5: PPC Overview

Video Script This is a quick 2 minute video covering the basics of SpyFu’s PPC Overview tab, so you can get spying on your PPC competitors right meow. You get to the

  • Patrick McGrane
2 min read
Tie Natural Language Search into your SEO
SEO

Tie Natural Language Search into your SEO

Search engines only want one thing: To give you the best possible answers to your questions. Only, for a long time, they didn't want you to phrase your question as a question. The

  • Sidra Condron
    Sidra Condron
10 min read
The Ultimate Guide to Keyword Tools for Your Business
Keyword Research

The Ultimate Guide to Keyword Tools for Your Business

The web isn’t as wild as it once was. Long gone are the days when you could brainstorm some search terms for your site, mix them into your content (or advertising copy)

  • Sidra Condron
    Sidra Condron
19 min read
How Are Negative Keywords Different?
PPC

How Are Negative Keywords Different?

Their name sounds like the worst parts of your campaign, but negative keywords can save your budget and your quality score. Negative keywords focus your ad spend by telling companies like Google and

  • Sidra Condron
    Sidra Condron
11 min read
Find the Most Profitable Keywords for Your Market Niche
Keyword Research

Find the Most Profitable Keywords for Your Market Niche

Keywords don’t bring you profit; they bring you people. The most profitable keywords for your business are the ones that will attract relevant readers who are likely to purchase your product or

  • Sidra Condron
    Sidra Condron
12 min read
What is Search Intent and Why Does it Matter?
Keyword Research

What is Search Intent and Why Does it Matter?

Search intent can be boiled down to a single question: why? Whenever you start thinking about the type of content you’re going to create for a certain topic, “why?” is the most

  • Sidra Condron
    Sidra Condron
10 min read
A Guide to Using a Keyword Matrix to Elevate Your Keyword Research
Keyword Research

A Guide to Using a Keyword Matrix to Elevate Your Keyword Research

SEO is easy--in theory. Just create content that answers the question your audience enters into a search bar and, voila! You’re optimized. Note the sarcasm, because we all know it takes so

  • Sidra Condron
    Sidra Condron
10 min read
How to Use Google’s Keyword Planner to Create Epic Content
Keyword Research

How to Use Google’s Keyword Planner to Create Epic Content

When it comes to creating epic content, sitting down and just writing something isn’t enough. It needs to be helpful, well-thought-out, and easy to find when people need it most. When someone

  • Sidra Condron
    Sidra Condron
20 min read
5 Things to do Before Getting Started with Keyword Research
Keyword Research

5 Things to do Before Getting Started with Keyword Research

Targeting the wrong keyword in your article or on your landing page is a disaster. No matter how much traffic you bring in by ranking, it won’t matter. That’s what makes

  • Sidra Condron
    Sidra Condron
  • Patrick McGrane
11 min read
Use Secondary Keywords to Multiply Your Organic Traffic
Keyword Research

Use Secondary Keywords to Multiply Your Organic Traffic

Over the past decade, Google has fundamentally changed how it categorizes knowledge—moving from strings to things. In other words, Google used to organize pages based on what keywords they contained, without bothering

  • Sidra Condron
    Sidra Condron
11 min read
How To Do Keyword Research: Go Beyond the Basic Metrics
Keyword Research

How To Do Keyword Research: Go Beyond the Basic Metrics

How many articles have you written that have never found the audience they deserved? Even the best-written content can fall flat if you don’t know how to do keyword research and optimize

  • Sidra Condron
    Sidra Condron
13 min read
An SEO Keyword Tool with Clear Direction
SEO

An SEO Keyword Tool with Clear Direction

The best part of knowing a competitor's SEO Keywords is using that information to gain traction in your own rankings. In this new update to SpyFu's SEO Keyword results, we track twice as

  • Sidra Condron
    Sidra Condron
17 min read
Keyword Research with Next Generation Metrics (Webinar Video)
Keyword Research

Keyword Research with Next Generation Metrics (Webinar Video)

The way we rely on searches in our everyday lives has created a massive shift in keyword strategy. People changed how they interact with search results. We're leaning on technology and adapting our

  • Sidra Condron
    Sidra Condron
3 min read
PPC Keywords - Best Tool for Keyword Research
Google Ads

PPC Keywords - Best Tool for Keyword Research

The best PPC keyword strategies are built on strong keyword choices and ongoing improvement. You don't just set your list once and press "go." Start with popular terms in your industry, measure what

  • Sidra Condron
    Sidra Condron
  • Patrick McGrane
15 min read
Keyword Difficulty Explained: Find the Best Keywords
Keyword Research

Keyword Difficulty Explained: Find the Best Keywords

Keyword research is the backbone of any successful SEO or content marketing campaign. It lays the groundwork for your content strategy and tells you which keywords to focus on. Any business owner or

  • Sidra Condron
    Sidra Condron
6 min read
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