On-Page SEO 3 Things Google Told Us About BERT That Can Help Your SEO When Google first set BERT loose on its search engine a year ago, they said it would affect one in 10 search results. That means roughly 120 billion search engine results pages (SERPs)
SEO Tie Natural Language Search into your SEO Search engines only want one thing: To give you the best possible answers to your questions. Only, for a long time, they didn't want you to phrase your question as a question.The
Content Marketing Brilliant Uses for Google Alerts in Your Marketing Imagine a completely free tool that could help you build traffic and search for marketing opportunities. You might even be using it in a basic sense, because these are Google Alerts. By using
Content Marketing Create a Strong Content Marketing Strategy Content marketing is a long game—you build authority and SEO strength over time as articles rank higher and get more engagement from readers. That’s why it’s important that your content
Content Marketing Grow Your Rankings Through Topical Authority Sometimes writing a high-quality, SEO-optimized article isn’t enough. While you might rank well for a target keyword and provide a great resource for readers, that alone may not elevate content enough to
Content Marketing Content Refresh: What to do When Old Content Loses Traffic Every content marketer dreams about publishing a blog post that ranks #1 in organic search and drives a ton of highly qualified traffic. The thing many marketers don’t think about is, once
SEO Does Duplicate Content Still Hurt Your SEO in 2020? When you’re creating high-quality content for your blog, it makes sense that you would want to share it in as many places as possible. But how you share that content is key.
Content Marketing Internal Links Affect your SEO: A Data-Backed Analysis How many internal links is too many? Can I link with total abandon? It’s a question we’ve all probably asked ourselves before. And while Google doesn’t penalize you for linking
Backlinks Guess which Content Types Get the Most Backlinks? Between emailing leads and running ads, you have access to what feels like an infinite number of digital avenues to pursue. In addition to focusing your customer acquisition attempts on ads and marketing
CRO How to Write a Value Proposition Anyone marketing a product or a service is tasked with writing a strong value proposition. That phrase has been thrown around so much without many taking time to explain its key purpose. A
Content Marketing How Intercom's Content Strategy Helped Them Become a Leader in Website Chat Even if you’re not familiar with Intercom as a company, you’ve probably encountered their product on more than one occasion. As an industry leader in live chat and customer messaging, they’
Content Marketing The Ultimate Guide to Nail Your Video SEO Strategy Did you know that video will constitute 82% of all global IP traffic by the year 2022?This clearly shows how important video content will be in the near future and why you
Videos Use Evergreen and Time Sensitive Content in your Strategy The timing of your content gives you an advantage. If it is topical and closely tied to a trend or news event, it's more likely to get swooped up into the conversation. Evergreen
Keyword Research What is Search Intent and Why Does it Matter? Search intent can be boiled down to a single question: why? Whenever you start thinking about the type of content you’re going to create for a certain topic, “why?” is the most
Content Marketing Growth Hacking vs Traditional Marketing Growth hacking is a term that’s fairly popular today. In fact, interest in this topic has gradually increased over the past few years all over the world, according to Google Trends.Image
Case Study Mailchimp's Content Strategy Converts Freemium Users to Paid As a small-business owner, you probably get lots of emails from blogs you follow and associations you belong to. If you scroll to the bottom of these emails, you’ll notice many of
Content Marketing What Is ToFU Content and Are You Creating Enough of It? Opening up the top of your funnel is one of the most effective strategies you have for building an audience for your brand. And that’s exactly what ToFu content does—it’s
SEO Topic Clusters Help Your Writing and Your SEO One of the primary goals of content is to get your business noticed. The thinking here is that the more people who see your content, the better since this attracts more traffic to
SEO What is Thin Content and Why Does it Hurt SEO? Have you ever visited a website from a Google search that just seems unhelpful? The content itself isn’t very useful. It actually sounds like it was written by a robot, and maybe
Content Marketing Biggest content marketing mistakes--and how to fix them There is a mind-boggling amount of content consumed every minute, with millions of pieces produced daily. However, its surge and widespread popularity doesn’t diminish the meaning and purpose it carries. On the
Content Marketing 19 Ways To Promote Your Website and Boost Traffic Competition is increasing incredibly fast and traffic channels that used to serve for content promotion are no longer a low-hanging fruit. That’s the reason why I want to share with you 14 strategies that will help you drive results and let your content bring you traffic.
Content Marketing Make your Content Link-Worthy Many linking tactics have shriveled into a slow death, but earning links remains crucial to your content. Otherwise your chances to rank high in Google are slim. Read on for tips to create
Content Marketing Make SEO and Content Work Together to Grow Your Brand Search engine optimization (SEO) and content marketing are like the yin and yang of the marketing world. Some marketers are cognizant of their perks, however, they aren’t sure how to combine these
Content Marketing Create a Content Calendar A content calendar helps you plan a strategic and effective marketing campaign. More important, it helps you maintain one. This becomes your roadmap to make sure you hit the right stopping points along
