Content Marketing Brilliant Uses for Google Alerts in Your Marketing Imagine a completely free tool that could help you build traffic and search for marketing opportunities. You might even be using it in a basic sense, because these are Google Alerts. By using
Content Marketing Create a Content Calendar in 3 Easy Steps Lots of websites are looking for that viral moment. The one post that strikes a chord in readers and sends their website into the stratosphere.The reality of successful content marketing is much
SEO 5 Sources of New Content Ideas For Your Next Great Article Jack London once said, "Don’t loaf and invite inspiration; light out after it with a club."Translation for content marketers? New content ideas don’t just come to us—we need to
SEO Run a Content Gap Analysis to Create Content People Crave Content gaps are exactly that—gaps in content where desired information doesn’t exist (or isn't easily found). For users, these gaps are annoying. But for content creators, they represent a golden opportunity.
SEO How to Determine Search Intent: A Step-by-Step Guide Even with the best marketing magic, we can't read minds. (It only seems that way at times.) That's because content marketers are doing their best to determine search intent in what they create.
Content Marketing Keyword Density: 5 Assumptions We Put to the Test For at least a decade, Google has told us to stop worrying about how many times a keyword appears in our content. They’ve said their algorithms and natural language processing have become
Content Marketing How to Come up with Content Ideas: 12 Ideas for Any Industry If you want to grow your blog traffic, it’s vital to post regularly—and frequently. Businesses that create 15 or more blog posts per month see five times as much traffic as
SEO Does Duplicate Content Hurt Your SEO? When you’re creating high-quality content for your blog, it makes sense that you would want to share it in as many places as possible. But how you share that content is key.
Content Marketing Content Refresh: What to do When Old Content Loses Traffic Every content marketer dreams about publishing a blog post that ranks #1 in organic search and drives a ton of highly qualified traffic. The thing many marketers don’t think about is, once
On-Page SEO 3 Things Google Told Us About BERT That Can Help Your SEO When Google first set BERT loose on its search engine a year ago, they said it would affect one in 10 search results. That means roughly 120 billion search engine results pages (SERPs)
SEO Tie Natural Language Search into your SEO Search engines only want one thing: To give you the best possible answers to your questions. Only, for a long time, they didn't want you to phrase your question as a question.The
Content Marketing Create a Strong Content Marketing Strategy Content marketing is a long game—you build authority and SEO strength over time as articles rank higher and get more engagement from readers. That’s why it’s important that your content
Content Marketing Grow Your Rankings Through Topical Authority Sometimes writing a high-quality, SEO-optimized article isn’t enough. While you might rank well for a target keyword and provide a great resource for readers, that alone may not elevate content enough to
Content Marketing Internal Links Affect your SEO: A Data-Backed Analysis How many internal links is too many? Can I link with total abandon? It’s a question we’ve all probably asked ourselves before. And while Google doesn’t penalize you for linking
Backlinks Guess which Content Types Get the Most Backlinks? Between emailing leads and running ads, you have access to what feels like an infinite number of digital avenues to pursue. In addition to focusing your customer acquisition attempts on ads and marketing
CRO How to Write a Value Proposition Anyone marketing a product or a service is tasked with writing a strong value proposition. That phrase has been thrown around so much without many taking time to explain its key purpose. A
Content Marketing How Intercom's Content Strategy Helped Them Become a Leader in Website Chat Even if you’re not familiar with Intercom as a company, you’ve probably encountered their product on more than one occasion. As an industry leader in live chat and customer messaging, they’
Content Marketing The Ultimate Guide to Nail Your Video SEO Strategy Did you know that video will constitute 82% of all global IP traffic by the year 2022?This clearly shows how important video content will be in the near future and why you
Videos Use Evergreen and Time Sensitive Content in your Strategy The timing of your content gives you an advantage. If it is topical and closely tied to a trend or news event, it's more likely to get swooped up into the conversation. Evergreen
Keyword Research What is Search Intent and Why Does it Matter? Search intent can be boiled down to a single question: why? Whenever you start thinking about the type of content you’re going to create for a certain topic, “why?” is the most
Content Marketing Growth Hacking vs Traditional Marketing Growth hacking is a term that’s fairly popular today. In fact, interest in this topic has gradually increased over the past few years all over the world, according to Google Trends.Image
Case Study Mailchimp's Content Strategy Converts Freemium Users to Paid As a small-business owner, you probably get lots of emails from blogs you follow and associations you belong to. If you scroll to the bottom of these emails, you’ll notice many of
Content Marketing What Is ToFu Content and Are You Creating Enough of It? Opening up the top of your funnel is one of the most effective strategies you have for building an audience for your brand. And that’s exactly what ToFu content does—it’s
SEO Topic Clusters Help Your Writing and Your SEO One of the primary goals of content is to get your business noticed. The thinking here is that the more people who see your content, the better since this attracts more traffic to
SEO What is Thin Content and Why Does it Hurt SEO? Have you ever visited a website from a Google search that just seems unhelpful? The content itself isn’t very useful. It actually sounds like it was written by a robot, and maybe
