Content Marketing The Ultimate Guide to Nail Your Video SEO Strategy Did you know that video will constitute 82% of all global IP traffic by the year 2022? This clearly shows how important video content will be in the near future and why you
Content Marketing Keyword Density: 5 Assumptions We Put to the Test For at least a decade, Google has told us to stop worrying about how many times a keyword appears in our content. They’ve said their algorithms and natural language processing have become
Content Marketing How to Come up with Content Ideas: 12 Ideas for Any Industry We hear this from people building up their content. How do you come up with new ideas to write about? Let's not hide it: this isn't always the easiest thing. Even for people
SEO What is Thin Content and Why Does it Hurt SEO? Have you ever visited a website from a Google search that just seems unhelpful? There's writing on the page, but it just dances around any actual substance. Marketers are told how important it
Case Study Mailchimp's Content Strategy Converts Freemium Users to Paid Think about the emails and newsletters you get from businesses. Right at the bottom of these emails, we see a common name popping up across many of them: Mailchimp. Many of these businesses
SEO Tie Natural Language Search into your SEO Search engines only want one thing: To give you the best possible answers to your questions. Only, for a long time, they didn't want you to phrase your question as a question. The
Link Building Write a Good Email Pitch -- Tips for SEOs In SEO and content marketing, non-sales people have to turn to email pitches to take advantage of business best practices. If this sounds familiar to you, maybe you've been there--asking for a link
Backlinks Make the Most of a Link Sharing Offer Since link prospecting is a normal part of content marketing, you might get a cold email from someone you've never met, asking for a link. And that link might be for a site
SEO Steps to Get Content Ideas From Social Media Sourcing new content ideas can be a frustrating chore for content creators. We feel like we've tapped every bit of creativity at our disposal. Here's something encouraging about coming up with new ideas:
Content Marketing Create a Strong Content Marketing Strategy Content marketing is a long game—you build authority and SEO strength over time as articles rank higher and get more engagement from readers. That’s why it’s important that your content
Keyword Tools Long Tail Keywords: A Guide to Finding, Identifying, and Using Them for Better SEO You could optimize for a high-traffic short tail keyword like “best pancake recipes” and hope he finds your page in this crowded and competitive search engine results page (SERP). Or you could create
Backlinks Guess which Content Types Get the Most Backlinks? Between emailing leads and running ads, you have access to what feels like an infinite number of digital avenues to pursue. In addition to focusing your customer acquisition attempts on ads and marketing
Content Marketing Brilliant Uses for Google Alerts in Your Marketing Imagine a completely free tool that could help you build traffic and search for marketing opportunities. You might even be using it in a basic sense, because these are Google Alerts. By using
Keyword Research What is Search Intent and Why Does it Matter? Search intent can be boiled down to a single question: why? Whenever you start thinking about the type of content you’re going to create for a certain topic, “why?” is the most
Content Marketing What Is ToFu Content and Are You Creating Enough of It? Opening up the top of your funnel is one of the most effective strategies you have for building an audience for your brand. And that’s exactly what ToFu content does—it’s
Content Marketing Internal Links Affect your SEO: A Data-Backed Analysis How many internal links is too many? Can I link with total abandon? It’s a question we’ve all probably asked ourselves before. And while Google doesn’t penalize you for linking
On-Page SEO 3 Things Google Told Us About BERT That Can Help Your SEO When Google first set BERT loose on its search engine a year ago, they said it would affect one in 10 search results. That means roughly 120 billion search engine results pages (SERPs)
Content Marketing Grow Your Rankings Through Topical Authority Sometimes writing a high-quality, SEO-optimized article isn’t enough. While you might rank well for a target keyword and provide a great resource for readers, that alone may not elevate content enough to
Content Marketing Growth Hacking vs Traditional Marketing Growth hacking is a term that’s fairly popular today. In fact, interest in this topic has gradually increased over the past few years all over the world, according to Google Trends. Image
Content Marketing How to Mine Facebook for Content Marketing Ideas Buried deep within Facebook Ad Manager, there’s a powerful feature that’s rarely mentioned outside of paid media teams. But for SEO & content marketers, it’s an innovative way to come
Content Marketing Create a Content Calendar in 3 Easy Steps Lots of websites are looking for that viral moment. The one post that strikes a chord in readers and sends their website into the stratosphere. The reality of successful content marketing is much
SEO Run a Content Gap Analysis to Create Content People Crave Content gaps are exactly that—gaps in content where desired information doesn’t exist (or isn't easily found). For users, these gaps are annoying. But for content creators, they represent a golden opportunity.
SEO How to Determine Search Intent: A Step-by-Step Guide Even with the best marketing magic, we can't read minds. (It only seems that way at times.) That's because content marketers are doing their best to determine search intent in what they create.
SEO Does Duplicate Content Hurt Your SEO? When you’re creating high-quality content for your blog, it makes sense that you would want to share it in as many places as possible. But how you share that content is key.
Content Marketing Content Refresh: What to do When Old Content Loses Traffic Every content marketer dreams about publishing a blog post that ranks #1 in organic search and drives a ton of highly qualified traffic. The thing many marketers don’t think about is, once
