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Brilliant Uses for Google Alerts in Your Marketing
Content Marketing

Brilliant Uses for Google Alerts in Your Marketing

Imagine a completely free tool that could help you build traffic and search for marketing opportunities. You might even be using it in a basic sense, because these are Google Alerts. By using

  • Sidra Condron
    Sidra Condron
15 min read
Create a Content Calendar in 3 Easy Steps
Content Marketing

Create a Content Calendar in 3 Easy Steps

Lots of websites are looking for that viral moment. The one post that strikes a chord in readers and sends their website into the stratosphere.The reality of successful content marketing is much

  • Sidra Condron
    Sidra Condron
10 min read
5 Sources of New Content Ideas For Your Next Great Article
SEO

5 Sources of New Content Ideas For Your Next Great Article

Jack London once said, "Don’t loaf and invite inspiration; light out after it with a club."Translation for content marketers? New content ideas don’t just come to us—we need to

  • Sidra Condron
    Sidra Condron
11 min read
Run a Content Gap Analysis to Create Content People Crave
SEO

Run a Content Gap Analysis to Create Content People Crave

Content gaps are exactly that—gaps in content where desired information doesn’t exist (or isn't easily found). For users, these gaps are annoying. But for content creators, they represent a golden opportunity.

  • Sidra Condron
    Sidra Condron
11 min read
How to Determine Search Intent: A Step-by-Step Guide
SEO

How to Determine Search Intent: A Step-by-Step Guide

Even with the best marketing magic, we can't read minds. (It only seems that way at times.) That's because content marketers are doing their best to determine search intent in what they create.

  • Sidra Condron
    Sidra Condron
12 min read
Keyword Density: 5 Assumptions We Put to the Test
Content Marketing

Keyword Density: 5 Assumptions We Put to the Test

For at least a decade, Google has told us to stop worrying about how many times a keyword appears in our content. They’ve said their algorithms and natural language processing have become

  • Sidra Condron
    Sidra Condron
8 min read
How to Come up with Content Ideas: 12 Ideas for Any Industry
Content Marketing

How to Come up with Content Ideas: 12 Ideas for Any Industry

If you want to grow your blog traffic, it’s vital to post regularly—and frequently. Businesses that create 15 or more blog posts per month see five times as much traffic as

  • Sidra Condron
    Sidra Condron
10 min read
Does Duplicate Content Hurt Your SEO?
SEO

Does Duplicate Content Hurt Your SEO?

When you’re creating high-quality content for your blog, it makes sense that you would want to share it in as many places as possible. But how you share that content is key.

  • Sidra Condron
    Sidra Condron
7 min read
Content Refresh: What to do When Old Content Loses Traffic
Content Marketing

Content Refresh: What to do When Old Content Loses Traffic

Every content marketer dreams about publishing a blog post that ranks #1 in organic search and drives a ton of highly qualified traffic. The thing many marketers don’t think about is, once

  • Sidra Condron
    Sidra Condron
13 min read
3 Things Google Told Us About BERT That Can Help Your SEO
On-Page SEO

3 Things Google Told Us About BERT That Can Help Your SEO

When Google first set BERT loose on its search engine a year ago, they said it would affect one in 10 search results. That means roughly 120 billion search engine results pages (SERPs)

  • Sidra Condron
    Sidra Condron
7 min read
Tie Natural Language Search into your SEO
SEO

Tie Natural Language Search into your SEO

Search engines only want one thing: To give you the best possible answers to your questions. Only, for a long time, they didn't want you to phrase your question as a question.The

  • Sidra Condron
    Sidra Condron
10 min read
Create a Strong Content Marketing Strategy
Content Marketing

Create a Strong Content Marketing Strategy

Content marketing is a long game—you build authority and SEO strength over time as articles rank higher and get more engagement from readers. That’s why it’s important that your content

  • Sidra Condron
    Sidra Condron
19 min read
Grow Your Rankings Through Topical Authority
Content Marketing

Grow Your Rankings Through Topical Authority

Sometimes writing a high-quality, SEO-optimized article isn’t enough. While you might rank well for a target keyword and provide a great resource for readers, that alone may not elevate content enough to

  • Sidra Condron
    Sidra Condron
11 min read
Internal Links Affect your SEO: A Data-Backed Analysis
Content Marketing

Internal Links Affect your SEO: A Data-Backed Analysis

How many internal links is too many? Can I link with total abandon? It’s a question we’ve all probably asked ourselves before. And while Google doesn’t penalize you for linking

  • Sidra Condron
    Sidra Condron
11 min read
Guess which Content Types Get the Most Backlinks?
Backlinks

Guess which Content Types Get the Most Backlinks?

Between emailing leads and running ads, you have access to what feels like an infinite number of digital avenues to pursue. In addition to focusing your customer acquisition attempts on ads and marketing

  • Sidra Condron
    Sidra Condron
13 min read
How to Write a Value Proposition
CRO

How to Write a Value Proposition

Anyone marketing a product or a service is tasked with writing a strong value proposition.  That phrase has been thrown around so much without many taking time to explain its key purpose. A

  • Sidra Condron
    Sidra Condron
6 min read
How Intercom's Content Strategy Helped Them Become a Leader in Website Chat
Content Marketing

How Intercom's Content Strategy Helped Them Become a Leader in Website Chat

Even if you’re not familiar with Intercom as a company, you’ve probably encountered their product on more than one occasion. As an industry leader in live chat and customer messaging, they’

  • Sidra Condron
    Sidra Condron
10 min read
The Ultimate Guide to Nail Your Video SEO Strategy
Content Marketing

The Ultimate Guide to Nail Your Video SEO Strategy

Did you know that video will constitute 82% of all global IP traffic by the year 2022?This clearly shows how important video content will be in the near future and why you

  • Patrick McGrane
11 min read
Use Evergreen and Time Sensitive Content in your Strategy
Videos

Use Evergreen and Time Sensitive Content in your Strategy

The timing of your content gives you an advantage. If it is topical and closely tied to a trend or news event, it's more likely to get swooped up into the conversation. Evergreen

  • Patrick McGrane
1 min read
What is Search Intent and Why Does it Matter?
Keyword Research

What is Search Intent and Why Does it Matter?

Search intent can be boiled down to a single question: why? Whenever you start thinking about the type of content you’re going to create for a certain topic, “why?” is the most

  • Sidra Condron
    Sidra Condron
10 min read
Growth Hacking vs Traditional Marketing
Content Marketing

Growth Hacking vs Traditional Marketing

Growth hacking is a term that’s fairly popular today. In fact, interest in this topic has gradually increased over the past few years all over the world, according to Google Trends.Image

  • Sidra Condron
    Sidra Condron
10 min read
Mailchimp's Content Strategy Converts Freemium Users to Paid
Case Study

Mailchimp's Content Strategy Converts Freemium Users to Paid

As a small-business owner, you probably get lots of emails from blogs you follow and associations you belong to. If you scroll to the bottom of these emails, you’ll notice many of

  • Sidra Condron
    Sidra Condron
8 min read
What Is ToFu Content and Are You Creating Enough of It?
Content Marketing

What Is ToFu Content and Are You Creating Enough of It?

Opening up the top of your funnel is one of the most effective strategies you have for building an audience for your brand. And that’s exactly what ToFu content does—it’s

  • Sidra Condron
    Sidra Condron
10 min read
Topic Clusters Help Your Writing and Your SEO
SEO

Topic Clusters Help Your Writing and Your SEO

One of the primary goals of content is to get your business noticed. The thinking here is that the more people who see your content, the better since this attracts more traffic to

  • Sidra Condron
    Sidra Condron
11 min read
What is Thin Content and Why Does it Hurt SEO?
SEO

What is Thin Content and Why Does it Hurt SEO?

Have you ever visited a website from a Google search that just seems unhelpful? The content itself isn’t very useful. It actually sounds like it was written by a robot, and maybe

  • Sidra Condron
    Sidra Condron
11 min read
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