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Google's Core Web Vitals Put All Eyes on UX
SEO

Google's Core Web Vitals Put All Eyes on UX

Google stated that its search ranking algorithm now takes user experience (UX) into consideration as of summer 2021. User experience has indirectly affected page rank for some time. If people have a bad

  • Sidra Condron
    Sidra Condron
10 min read
Write a Good Email Pitch -- Tips for SEOs
Link Building

Write a Good Email Pitch -- Tips for SEOs

In SEO and content marketing, non-sales people have to turn to email pitches to take advantage of business best practices. If this sounds familiar to you, maybe you've been there--asking for a link

  • Sidra Condron
    Sidra Condron
10 min read
Make the Most of a Link Sharing Offer
Backlinks

Make the Most of a Link Sharing Offer

Since link prospecting is a normal part of content marketing, you might get a cold email from someone you've never met, asking for a link. And that link might be for a site

  • Sidra Condron
    Sidra Condron
12 min read
The 7 Best Free SEO Tools to Help Your Workflow
SEO

The 7 Best Free SEO Tools to Help Your Workflow

If terms like XML sitemaps, largest contentful paint, and anchor text optimization sound like a foreign language to you, don’t worry, you’re not alone. Search engine optimization (SEO) can be terribly

  • Sidra Condron
    Sidra Condron
14 min read
Guess which Content Types Get the Most Backlinks?
Backlinks

Guess which Content Types Get the Most Backlinks?

Between emailing leads and running ads, you have access to what feels like an infinite number of digital avenues to pursue. In addition to focusing your customer acquisition attempts on ads and marketing

  • Sidra Condron
    Sidra Condron
13 min read
What are SERP Features? (And How to Get Them)
SEO

What are SERP Features? (And How to Get Them)

SERP features are the fancy tables, widgets, and info-panes that Google places on its results pages to satisfy readers’ search intents without the need for them to ever click through to another page.

  • Sidra Condron
    Sidra Condron
10 min read
7 SEO Ranking Factors and How to Optimize For Them
SEO Best Practices

7 SEO Ranking Factors and How to Optimize For Them

Having a website with a thousand high-ranking pages begins with a single optimization. Although major SEO gains take time, you can start to optimize for SEO ranking factors today. SEO is all about

  • Sidra Condron
    Sidra Condron
11 min read
Image SEO Tips to Put into Action
SEO

Image SEO Tips to Put into Action

Page speed and user experience: two crucial ranking factors for any page, and you can make or break them both with image SEO. Image SEO is so important that Google makes tools and

  • Sidra Condron
    Sidra Condron
12 min read
Google Images Advanced Search
SEO Best Practices

Google Images Advanced Search

Compelling images make your social media more likely to be noticed. They can raise click rates in your emails. They set the tone for your articles and help make them memorable. Finding the

  • Sidra Condron
    Sidra Condron
5 min read
3 Things Google Told Us About BERT That Can Help Your SEO
On-Page SEO

3 Things Google Told Us About BERT That Can Help Your SEO

When Google first set BERT loose on its search engine a year ago, they said it would affect one in 10 search results. That means roughly 120 billion search engine results pages (SERPs)

  • Sidra Condron
    Sidra Condron
7 min read
Grow Your Rankings Through Topical Authority
Content Marketing

Grow Your Rankings Through Topical Authority

Sometimes writing a high-quality, SEO-optimized article isn’t enough. While you might rank well for a target keyword and provide a great resource for readers, that alone may not elevate content enough to

  • Sidra Condron
    Sidra Condron
11 min read
How to Mine Facebook for Content Marketing Ideas
Content Marketing

How to Mine Facebook for Content Marketing Ideas

Buried deep within Facebook Ad Manager, there’s a powerful feature that’s rarely mentioned outside of paid media teams. But for SEO & content marketers, it’s an innovative way to come

  • Ty Martin
    Ty Martin
9 min read
Why a Keyword Density Calculator Might Actually Hurt Your Content
SEO Best Practices

Why a Keyword Density Calculator Might Actually Hurt Your Content

There was once a time, early in the days of search engines, where keyword density calculators and keyword stuffing helped SEO. Those days have been gone a long, long time, but like a

  • Sidra Condron
    Sidra Condron
10 min read
Run a Content Gap Analysis to Create Content People Crave
SEO

Run a Content Gap Analysis to Create Content People Crave

Content gaps are exactly that—gaps in content where desired information doesn’t exist (or isn't easily found). For users, these gaps are annoying. But for content creators, they represent a golden opportunity.

  • Sidra Condron
    Sidra Condron
11 min read
Bing SEO vs Google SEO: Optimizing Your Site for Both
Bing

Bing SEO vs Google SEO: Optimizing Your Site for Both

With 5.6 billion searches per day, Google may seem like the only search engine worth optimizing for—but it's not the only one in town. Microsoft's Bing is Google's noisiest neighbor. It

  • Sidra Condron
    Sidra Condron
7 min read
The Types of Backlinks You Need to Know for SEO
Backlinks

The Types of Backlinks You Need to Know for SEO

When Google founders Larry Page and Sergey Brin wrote their first search algorithm in 1996, it was built on the idea that when websites link to one particular website, that website must be

  • Sidra Condron
    Sidra Condron
13 min read
How to Determine Search Intent: A Step-by-Step Guide
SEO

How to Determine Search Intent: A Step-by-Step Guide

Even with the best marketing magic, we can't read minds. (It only seems that way at times.) That's because content marketers are doing their best to determine search intent in what they create.

  • Sidra Condron
    Sidra Condron
12 min read
Keyword Density: 5 Assumptions We Put to the Test
Content Marketing

Keyword Density: 5 Assumptions We Put to the Test

For at least a decade, Google has told us to stop worrying about how many times a keyword appears in our content. They’ve said their algorithms and natural language processing have become

  • Sidra Condron
    Sidra Condron
8 min read
Does Duplicate Content Hurt Your SEO?
SEO

Does Duplicate Content Hurt Your SEO?

When you’re creating high-quality content for your blog, it makes sense that you would want to share it in as many places as possible. But how you share that content is key.

  • Sidra Condron
    Sidra Condron
7 min read
Content Refresh: What to do When Old Content Loses Traffic
Content Marketing

Content Refresh: What to do When Old Content Loses Traffic

Every content marketer dreams about publishing a blog post that ranks #1 in organic search and drives a ton of highly qualified traffic. The thing many marketers don’t think about is, once

  • Sidra Condron
    Sidra Condron
13 min read
Tie Natural Language Search into your SEO
SEO

Tie Natural Language Search into your SEO

Search engines only want one thing: To give you the best possible answers to your questions. Only, for a long time, they didn't want you to phrase your question as a question. The

  • Sidra Condron
    Sidra Condron
10 min read
Allbirds Weaves its Brand-building Expertise into SEO and Google Ads
SEO Best Practices

Allbirds Weaves its Brand-building Expertise into SEO and Google Ads

We're enamored by this story of Allbirds—the direct-to-consumer (DTC) shoe brand that has taken the market by storm with their wool-based, sustainably sourced footwear. In an industry that’s dominated by well-known

  • Sidra Condron
    Sidra Condron
9 min read
Dwell Time in SEO: All You Need to Know
SEO Best Practices

Dwell Time in SEO: All You Need to Know

Google uses over 200 ranking factors in their search algorithms, and dwell time is one of them. Dwell time is the amount of time a visitor spends on a web page when they

  • Sidra Condron
    Sidra Condron
11 min read
20 Advanced Link Building Tips To Boost Your Rankings
SEO Best Practices

20 Advanced Link Building Tips To Boost Your Rankings

Are you still relying on old-school link building strategies to improve your rankings? If so, chances are you’re not seeing much success. This guide will show you 21 strategies to gain more

  • Sidra Condron
    Sidra Condron
13 min read
7 Best Practices to Improve Your Sitemaps for SEO
SEO

7 Best Practices to Improve Your Sitemaps for SEO

A lot of SEO experts struggle with the question of whether to create a sitemap or not. Some believe that it is unnecessary, and they can do without it. And then some firmly

  • Zac Harris
    Zac Harris
6 min read
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