SEO Google's Core Web Vitals Put All Eyes on UX Google stated that its search ranking algorithm now takes user experience (UX) into consideration as of summer 2021. User experience has indirectly affected page rank for some time. If people have a bad
Link Building Write a Good Email Pitch -- Tips for SEOs In SEO and content marketing, non-sales people have to turn to email pitches to take advantage of business best practices. If this sounds familiar to you, maybe you've been there--asking for a link
Backlinks Make the Most of a Link Sharing Offer Since link prospecting is a normal part of content marketing, you might get a cold email from someone you've never met, asking for a link. And that link might be for a site
SEO The 7 Best Free SEO Tools to Help Your Workflow If terms like XML sitemaps, largest contentful paint, and anchor text optimization sound like a foreign language to you, don’t worry, you’re not alone. Search engine optimization (SEO) can be terribly
Backlinks Guess which Content Types Get the Most Backlinks? Between emailing leads and running ads, you have access to what feels like an infinite number of digital avenues to pursue. In addition to focusing your customer acquisition attempts on ads and marketing
SEO What are SERP Features? (And How to Get Them) SERP features are the fancy tables, widgets, and info-panes that Google places on its results pages to satisfy readers’ search intents without the need for them to ever click through to another page.
SEO Best Practices 7 SEO Ranking Factors and How to Optimize For Them Having a website with a thousand high-ranking pages begins with a single optimization. Although major SEO gains take time, you can start to optimize for SEO ranking factors today. SEO is all about
SEO Image SEO Tips to Put into Action Page speed and user experience: two crucial ranking factors for any page, and you can make or break them both with image SEO. Image SEO is so important that Google makes tools and
SEO Best Practices Google Images Advanced Search Compelling images make your social media more likely to be noticed. They can raise click rates in your emails. They set the tone for your articles and help make them memorable. Finding the
On-Page SEO 3 Things Google Told Us About BERT That Can Help Your SEO When Google first set BERT loose on its search engine a year ago, they said it would affect one in 10 search results. That means roughly 120 billion search engine results pages (SERPs)
Content Marketing Grow Your Rankings Through Topical Authority Sometimes writing a high-quality, SEO-optimized article isn’t enough. While you might rank well for a target keyword and provide a great resource for readers, that alone may not elevate content enough to
Content Marketing How to Mine Facebook for Content Marketing Ideas Buried deep within Facebook Ad Manager, there’s a powerful feature that’s rarely mentioned outside of paid media teams. But for SEO & content marketers, it’s an innovative way to come
SEO Best Practices Why a Keyword Density Calculator Might Actually Hurt Your Content There was once a time, early in the days of search engines, where keyword density calculators and keyword stuffing helped SEO. Those days have been gone a long, long time, but like a
SEO Run a Content Gap Analysis to Create Content People Crave Content gaps are exactly that—gaps in content where desired information doesn’t exist (or isn't easily found). For users, these gaps are annoying. But for content creators, they represent a golden opportunity.
Bing Bing SEO vs Google SEO: Optimizing Your Site for Both With 5.6 billion searches per day, Google may seem like the only search engine worth optimizing for—but it's not the only one in town. Microsoft's Bing is Google's noisiest neighbor. It
Backlinks The Types of Backlinks You Need to Know for SEO When Google founders Larry Page and Sergey Brin wrote their first search algorithm in 1996, it was built on the idea that when websites link to one particular website, that website must be
SEO How to Determine Search Intent: A Step-by-Step Guide Even with the best marketing magic, we can't read minds. (It only seems that way at times.) That's because content marketers are doing their best to determine search intent in what they create.
Content Marketing Keyword Density: 5 Assumptions We Put to the Test For at least a decade, Google has told us to stop worrying about how many times a keyword appears in our content. They’ve said their algorithms and natural language processing have become
SEO Does Duplicate Content Hurt Your SEO? When you’re creating high-quality content for your blog, it makes sense that you would want to share it in as many places as possible. But how you share that content is key.
Content Marketing Content Refresh: What to do When Old Content Loses Traffic Every content marketer dreams about publishing a blog post that ranks #1 in organic search and drives a ton of highly qualified traffic. The thing many marketers don’t think about is, once
SEO Tie Natural Language Search into your SEO Search engines only want one thing: To give you the best possible answers to your questions. Only, for a long time, they didn't want you to phrase your question as a question. The
SEO Best Practices Allbirds Weaves its Brand-building Expertise into SEO and Google Ads We're enamored by this story of Allbirds—the direct-to-consumer (DTC) shoe brand that has taken the market by storm with their wool-based, sustainably sourced footwear. In an industry that’s dominated by well-known
SEO Best Practices Dwell Time in SEO: All You Need to Know Google uses over 200 ranking factors in their search algorithms, and dwell time is one of them. Dwell time is the amount of time a visitor spends on a web page when they
SEO Best Practices 20 Advanced Link Building Tips To Boost Your Rankings Are you still relying on old-school link building strategies to improve your rankings? If so, chances are you’re not seeing much success. This guide will show you 21 strategies to gain more
SEO 7 Best Practices to Improve Your Sitemaps for SEO A lot of SEO experts struggle with the question of whether to create a sitemap or not. Some believe that it is unnecessary, and they can do without it. And then some firmly
