Sidra Condron - The Official SpyFu Blog

20 Advanced Link Building Strategies That Will Boost Your Rankings 2X

Are you still relying on old-school link building strategies to improve your rankings? If so, chances are you’re not seeing much success. This guide will show you 21 strategies to gain more

Technical SEO

Everything You Need to Know about Anchor Text Optimization

Google’s Penguin update in 2012 drastically changed the SEO landscape. Websites with toxic and spammy backlinks were penalized. Google also started considering the anchor text of backlinks and internal links as a

PPC

What is a Good PPC Conversion Rate? (And How to Increase It)

The average PPC conversion rate across all industries is about 3.75% for search. And it is at about 0.77% for display networks. This conversion rate, of course, varies with each industry.

SEO

Off-Page SEO Strategies to Rank on the First Page of Google

Search engine optimization (SEO) is the backbone of most digital marketing strategies. A high search engine ranking gives you more visibility and increases your website traffic. This, in turn, boosts brand awareness and

search engine optimization (SEO)

What Is E-A-T and Why Is It Essential for SEO?

You might know that Google’s algorithm is designed to judge whether the content it crawls is quality and trustworthy. What you may not know is that there is a team of actual

keyword research

What is Keyword Difficulty and How Can it Help You Find the Best Keywords

Keyword research is the backbone of any successful SEO or content marketing campaign. It lays the groundwork for your content strategy and tells you which keywords to focus on.Any business owner or

PPC

7 PPC Mistakes You Should Not Make in Your Campaign

If you set an adequate budget and execute your campaign the right way, you can expect immediate results. PPC ads are also immune to changes in search engine algorithms, minimizing your risk.

Case Study

Come back to abandonment campaigns

If you fully commit, you are more likely to test deeper offers, test the timing, and gather enough data to get valuable direction on what to adjust. Here are some practices that can tip your campaign from mediocre to successful.

Content Marketing

Tutorial: Planning a Content Marketing Campaign

Part I – Get Ready First. You’ll Be Glad You Did. 1. Don’t Shoot for Perfect It looks like a paradox: plan carefully, but also “jump right in.” The point is some

Competitive Research

Competitor Analysis: 7 Ways to Track Competitors' Marketing Strategy

Conducting a high-level competitive analysis is crucial to your online success. Often, your most significant opportunities come from your competitors’ data. Keeping up with your competitors’ marketing strategies is a great way to

PPC

A Simple 7-Step Google AdWords Tutorial for Beginners

I am sure you’ve heard stories of companies running Google Ads and having massive success. You start to think about all of the sales you can get if you just threw up

SEO

How to Find Long Tail Keywords: Here are the 9 Most Effective Ways

Long-tail keywords are all the rage these days, and a lot of SEO experts are now focusing on these instead of smaller money keywords.Long-tail keywords are basically the ones with comparatively low

SEO

Keyword Tools Improve Your Search Marketing Strategy

Every savvy marketer should have a strong keyword tool in their arsenal. Not so long ago, your success in search marketing didn’t take much up-front keyword research. You could brainstorm some search

SEO

How to Check a Website's Ranking History: The Definitive Guide (2019)

Ranking History lets you go back in time to check your website ranking and how those rankings changed month to month (or across many months, years, you get the idea). Before you can improve the SEO of any site, you have to understand where it’s been.

Proven Competition analysis: Who are my biggest competitors?

Competitive research is the foundation of any strong marketing strategy. It’s important to identify your competitors and their marketing tactics to help you differentiate your offering.There’s reason to dive deep

CRO

How and Why -- Creating better value propositions

Anyone marketing a product or a service is tasked with writing a strong value proposition. That phrase has been thrown around so much without many taking time to explain its key purpose. It's

Backlink Builder

Change the way you find backlink ideas

There are hundreds of factors that go into Google’s ranking algorithm, but many agree that backlink-related factors count for dozens of those. Simply put, your site won’t rank well without them.

SEO

Learn about Niche Keywords

You know the importance of keywords and keyword research. You have likely spent a good deal of time pinpointing those sweet keywords and keyword groups that help you rank and build focused content.

SEO

Manage your keyword research and tracking together

Keyword research isn’t done in one sitting. One keyword idea inspires another, you find areas of opportunity, and then the ranked pages on those keywords give you even more leads to follow.

Content Marketing

Create a Content Calendar

A content calendar helps you plan a strategic and effective marketing campaign. More important, it helps you maintain one. This becomes your roadmap to make sure you hit the right stopping points along

SEO

Tutorial: Get your page ranking for specific keywords

This workflow is built to accompany basic practices of SEO. It takes quality content and off-page work to get your page ranking in the top positions on a search. A high rank, though,

Company Culture

Give Yourself Permission to Suck

There’s an adage that “perfect is the enemy of good.” It’s true: if you try to make something perfect, you’ll never get there. With the marketing team here at SpyFu,

keyword research

Discover Profitable Keywords for My Market

You have two paths that will help you discover profitable keywords for your market, especially when you are just starting out.Start with KombatThis finds your competitors’ most competitive, proven keywords. Use your

Competitive Research

Find (and take) your competitors' affiliates

How can I find my competitors’ affiliates?When I tell you “it’s easy,” that’s not a hidden way of saying "just do these 11 hacky steps and then rely on your