Sidra Condron - The Official SpyFu Blog

How and Why -- Creating better value propositions

Anyone marketing a product or a service is tasked with writing a strong value proposition. That phrase has been thrown around so much without many taking time to explain its key purpose. It's

Local SEO

A 10-Step Local SEO Audit to Boost Your Rankings

Sometimes, SEO isn’t just about bringing the most qualified visitors from search engines; sometimes, it’s about making your business easy to find for local customers. Whether you’re a brick-and-mortar store

google ads

7 Tips for Using the Google Keyword Planner

Google Ads (AdWords) is the most popular advertising platform used by marketers and businesses worldwide. And, it has the broadest reach when it comes to where you can display your ads.However, given

SEO

A Comprehensive Guide to SEO for Ecommerce Websites

An ecommerce business can only benefit from a strong SEO strategy.According to Internet Live Stats, every second, there are over 78,000 searches on Google. These are from prospects actively looking for

PPC; Google Ads (AdWords)

PPC Campaign Management: 11 Important Things to Do

Pay-per-click (PPC) advertising is simple and effective. While a lot of more affordable marketing strategies have emerged over the years, nothing can replace a good old PPC campaign.And, if you are able

google ads

How to Create a Powerful Google Ads Remarketing Campaign Strategy

Remarketing (or retargeting) is a powerful marketing technique aimed at converting high-intent users who have had past interactions with your brand. In this type of marketing, marketers redeliver certain ads to users based

keyword research

New Keyword Research Tips for 2020 (Webinar Video)

The way we rely on searches in our everyday lives has created a massive shift in keyword strategy. People changed how they interact with search results. We're leaning on technology and adapting our

SEO

What Is E-A-T and Why Is It Essential for SEO?

You might know that Google’s algorithm is designed to judge whether the content it crawls is quality and trustworthy. What you may not know is that there is a team of actual

google ads

How to Advertise on Google -- 12 Steps to Get Started

Google Ads is a Pay-Per-Click (PPC) system that allows your brand to appear in search results when people look up information relevant to your products or services. In this article, we’ll discuss

competitors

Proven Competition analysis: Who are my biggest competitors?

Competitive research is the foundation of any strong marketing strategy. It’s important to identify your competitors and their marketing tactics to help you differentiate your offering.There’s reason to dive deep

SEO

10 SEO Goals You Should Target for 2020

With the new year around the corner, it’s time to start thinking about what you want to accomplish in 2020. And while it’s exciting to think about the strategies you’ll

Technical SEO

How Search Engine Crawlers Index Your Website

If you’ve ever wondered how search engines find your site, the answer is simple: they send out crawlers. Built to mimic how human users interact with your website, search engine crawlers review

SEO

SEO Metrics to Track for a Successful Campaign

If you’re running a digital marketing campaign, you know that you need to track and report your success metrics. Success metrics are the metrics that either prove or disprove that your strategy

selling SEO

Monthly SEO Report Template - What You Need to Include

A good monthly SEO report draws the line differentiating a good SEO consultant from a bad one. You need to be able to provide your clients with a detailed report that helps them

SEO

7 of the Most Important Mobile SEO Tips to Improve Your Rankings

Mobile accounts for 51.65% of web page views worldwide. And 64% of all Google organic search traffic is from mobile devices.Image Source: StatistaA website that’s not optimized for mobile loses

PPC

What is a Good PPC Conversion Rate? (And How to Increase It)

The average PPC conversion rate across all industries is about 3.75% for search. And it is at about 0.77% for display networks. This conversion rate, of course, varies with each industry.

keyword research

Long Tail Keywords: Why They're the Key to SEO and How to Find Them

Think about the last time you used a search engine. Not because you were working on keyword research or doing competitor analysis, but because you were actually looking for answers to a question.

Bing

How Bing Webmaster Guidelines Can Help You Get More Traffic

Most SEO strategies focus only on optimizing content for Google. When you do that, you’re bypassing a huge audience. Bing users alone perform approximately 12 billion searches every month.And Bing actually

google ads

Google Display Advertising: 12 Important Things You Need to Know

Google Display Advertising is hands down one of the best options for marketers who want to reach out to a large audience. The Google Display Network can give you access to over 90%

SEO

How to Check a Website's Ranking History: The Definitive Guide (2020)

Ranking History lets you go back in time to check your website ranking and how those rankings changed month to month (or across many months, years, you get the idea). Before you can improve the SEO of any site, you have to understand where it’s been.

SEO

9 of the Biggest SEO Trends That Will Rock 2020

There’s a lot that needs to be analyzed to develop your SEO strategy for 2020. One of the most important factors to keep in mind is the latest SEO trends. You need to figure out which new trends will come up and which old ones will die.

keyword research

5 Things to do Before Getting Started with Keyword Research

Targeting the wrong keyword in your article or on your landing page is a disaster. No matter how much traffic you bring in by ranking, it won’t matter. That’s what makes

google ads

Improve Your PPC Campaign Performance with the Google Tag Manager

Google Ads is undisputedly the largest online advertising platform used by businesses worldwide. And, in order to maintain their leading position, they keep changing and evolving with time, offering more and better features.

SEO

Search Features Defined: What Are the Different Parts of Google’s Results?

When you search for something on Google, you’ve probably noticed that Google presents its results in a number of different formats.Search for “Beyoncé” and the search results include more than just

Technical SEO

Google Penalty Recovery: How to Identify Google Penalties & Fix Them

Getting a Google Penalty is every webmaster’s worst nightmare. After all, it can send years of hard work down the drain. Now only does it affect your site traffic but it also