Competitive Research Proven Competition Analysis: Who Are My Biggest Competitors? Competitive research is the foundation of any strong marketing strategy. It’s important to identify your competitors and their marketing tactics to help you differentiate your offering. There’s reason to dive deep
Google Ads Create a Powerful Google Ads Remarketing Campaign Strategy Remarketing (or retargeting) is a powerful marketing technique aimed at converting high-intent users who have had past interactions with your brand. In this type of marketing, marketers redeliver certain ads to users based
SEO How to Improve Google Rankings: 10 Tried and Tested Ways You’re probably aware of the importance of keywords and creating high-quality content to improve Google rankings. But besides these basics, there are several other factors and tactics you should consider if you want to learn how to boost your rankings.
Analytics 8 Google Analytics Metrics to Lock In with GA4 Every month, about 1,200 people in the US search Google for “Google Analytics help.” It's not a reflection of anything they missed. Google Analytics (GA) is complicated, even for experienced marketers. So
Analytics Google Analytics Best Practices for Beginners Whether you want to know how many mobile devices accessed your contact page from Albania or what percentage of your traffic is made up of “travel buffs,” the questions you have about your
SEO 7 Top Mobile SEO Tips to Improve Your Rankings Mobile accounts for 51.65% of web page views worldwide. And 64% of all Google organic search traffic is from mobile devices. Image Source: Statista A website that’s not optimized for mobile
SEO 15 Ways to be on Top of Google Search Seasoned SEO experts and beginners all have one thing in common – they all want to get their websites (or those of their clients) to the top of search engine results. Or, if they’
SEO The Biggest SEO Trends To Stay on Top of This Year Successful SEOs are not just working on improving their craft daily; they’re also staying up to date with the latest SEO trends. They understand that SEO trends can uncover insights that will
SEO SEO Tips for Small Businesses It's a new landscape, and small businesses are boomingIt might come as a surprise to the average person that small businesses, not large corporations and brands, are the areas seeing the biggest growth
Keyword Research How To Do Keyword Research: Go Beyond the Basic Metrics How many articles have you written that have never found the audience they deserved? Even the best-written content can fall flat if you don’t know how to do keyword research and optimize
SEO The Best SEO Podcasts A podcast is an easy-to-consume content format that requires minimal effort from the listeners’ side and still helps them learn a lot. Podcasts are especially helpful for an evolving topic like SEO, for
Keyword Research How to Use Google’s Keyword Planner to Create Epic Content When it comes to creating epic content, sitting down and just writing something isn’t enough. It needs to be helpful, well-thought-out, and easy to find when people need it most. Getting found
Backlinks The Types of Backlinks You Need to Know for SEO Throughout Google's evolution and exponential growth, it has always been rooted in the idea of links from one website to another. If a website links out to relevant content on an outside page,
SEO A 16-Step SEO Audit Checklist to Boost Your Rankings Follow this 16-step SEO Audit checklist to find SEO errors and boost your Google rankings. Google’s algorithm now has over 200 ranking factors, and they seem to be adding more every month.
SEO How to Write Meta Tags (Titles and Descriptions) for SEO Meta tags are a part of the HTML code (HTML tags) for your website and describe any page's content to the search engine crawlers. Meta tags are essential to all search engines such
SEO Google's Core Web Vitals Put All Eyes on UX Google stated that its search ranking algorithm now takes user experience (UX) into consideration as of summer 2021. User experience has indirectly affected page rank for some time. If people have a bad
Technical SEO Create an XML Sitemap for Any Website A sitemap is a file that lists the pages within your website. Sitemaps live on your server and help web crawlers understand the structure of your website so they can find your content
Keyword Research Keyword Difficulty Explained: Find Your Right Level Keyword research is the backbone of any successful SEO or content marketing campaign. It lays the groundwork for your content strategy and tells you which keywords to focus on. Any business owner or
PPC What is a Good PPC Conversion Rate? (And How to Increase It) The average PPC conversion rate across all industries is about 3.75% for search (Google Ads). And it is at about 0.77% for display networks. This conversion rate, of course, varies with
Technical SEO How Search Engines Work: A Guide to Search Engine Algorithms Search engines are your portal to the internet. They take masses of information on a website, break it down, and make decisions on how well it answers a specific query. But with so
SEO What is Thin Content and Why Does it Hurt SEO? Have you ever visited a website from a Google search that just seems unhelpful? There's writing on the page, but it just dances around any actual substance. Marketers are told how important it
SEO Advanced Search Operators: 50+ Google Search Commands Google search operators are special commands that help you get more relevant search results. You type your search into the Google search bar (https://www.google.com), and these simple commands make your
PPC Google Ads vs. Microsoft (Bing) Ads: the $175,672 question It doesn’t seem like there should even be a Google ads vs. Microsoft (formerly Bing) Ads debate. Google processes almost 10 times more searches than Bing does. That’s billions more opportunities
SEO SEO Title Tags: 5 Easy Rules (+Examples to Learn From) SEO title optimization is an important factor that search engines use to determine whether or not your page is relevant to a search query. In short, if you want to boost your rankings, you need to pay attention to SEO title optimization.
SEO How To Use Google Trends: 10 Unique Ways To Boost Your SEO Savvy SEOs don’t just count on Google Ads search volumes and third-party tools to get their intel. They know how to use Google Trends to get meaningful insights into search demand and their market. You can do this too if you choose to explore beyond the basic insights and trends on the front page.
