SEO What is Thin Content and Why Does it Hurt SEO? Have you ever visited a website from a Google search that just seems unhelpful? There's writing on the page, but it just dances around any actual substance. Marketers are told how important it
SEO Advanced Search Operators: 50+ Google Search Commands Google search operators are special commands that help you get more relevant search results. You type your search into the Google search bar (https://www.google.com), and these simple commands make your
SEO 15 Ways to be on Top of Google Search Seasoned SEO experts and beginners all have one thing in common – they all want to get their websites (or those of their clients) to the top of search engine results. Or, if they’
SEO The Biggest SEO Trends To Stay on Top of This Year Successful SEOs are not just working on improving their craft daily; they’re also staying up to date with the latest SEO trends. They understand that SEO trends can uncover insights that will
PPC Google Ads vs. Microsoft (Bing) Ads: the $175,672 question It doesn’t seem like there should even be a Google ads vs. Microsoft (formerly Bing) Ads debate. Google processes almost 10 times more searches than Bing does. That’s billions more opportunities
Keyword Research Keyword Difficulty Explained: Find the Best Keywords Keyword research is the backbone of any successful SEO or content marketing campaign. It lays the groundwork for your content strategy and tells you which keywords to focus on. Any business owner or
SEO SEO Title Tags: 5 Easy Rules (+Examples to Learn From) SEO title optimization is an important factor that search engines use to determine whether or not your page is relevant to a search query. In short, if you want to boost your rankings, you need to pay attention to SEO title optimization.
SEO How To Use Google Trends: 10 Unique Ways To Boost Your SEO Savvy SEOs don’t just count on Google Ads search volumes and third-party tools to get their intel. They know how to use Google Trends to get meaningful insights into search demand and their market. You can do this too if you choose to explore beyond the basic insights and trends on the front page.
SEO How to Write Meta Tags (Titles and Descriptions) for SEO Meta tags are a part of the HTML code (HTML tags) for your website and describe any page's content to the search engine crawlers. Meta tags are essential to all search engines such
SEO SEO Tips to Use in the Small Business Boom Small businesses are boomingIt might come as a surprise to the average person that small businesses, not large corporations and brands, are the areas seeing the biggest growth these days. In the latter
Content Marketing Brilliant Uses for Google Alerts in Your Marketing Imagine a completely free tool that could help you build traffic and search for marketing opportunities. You might even be using it in a basic sense, because these are Google Alerts. By using
Technical SEO How Search Engines Work: A Guide to Search Engine Algorithms Search engines are your portal to the internet. They take masses of information on a website, break it down, and make decisions on how well it answers a specific query. But with so
SEO What is SEO? A Guide to Google Search Engine Optimization SEO stands for “search engine optimization.” It’s the process of optimizing your webpages to rank higher in the search results on Google and other search engines. SEO is commonly referred to as
Keyword Tools Long Tail Keywords: A Guide to Using Them for Better SEO You could optimize for a high-traffic short tail keyword like “best pancake recipes” and hope someone finds your page on a crowded and competitive search engine results page (SERP). Or you could create
SEO 9 Free SEO Certifications to Add to Your Resume Whether you’re new to SEO and looking to learn about the industry or a seasoned vet who needs to reinforce their skill set, free SEO certifications can help. Not only will the
SEO Best Practices Google Images Advanced Search Compelling images make your social media more likely to be noticed. They can raise click rates in your emails. They set the tone for your articles and help make them memorable. Finding the
PPC What is a Good PPC Conversion Rate? (And How to Increase It) The average PPC conversion rate across all industries is about 3.75% for search (Google Ads). And it is at about 0.77% for display networks. This conversion rate, of course, varies with
SEO A 16-Step SEO Audit Checklist to Boost Your Rankings Follow this 16-step SEO Audit checklist to find SEO errors and boost your Google rankings. Google’s algorithm now has over 200 ranking factors, and they seem to be adding more every month.
Technical SEO Create an XML Sitemap for Any Website A sitemap is a file that lists the pages within your website. Sitemaps live on your server and help web crawlers understand the structure of your website so they can find your content
Keyword Research How to Use Google’s Keyword Planner to Create Epic Content When it comes to creating epic content, sitting down and just writing something isn’t enough. It needs to be helpful, well-thought-out, and easy to find when people need it most. When someone
Google Ads PPC Campaign Management: 6 Ways to Keep Ads Fresh and Profitable Good PPC campaign management is the difference between a successful digital marketing strategy and paying money to take up real estate on the web. Not many small businesses are lucky enough to find
Backlinks How to Remove Bad Backlinks in 5 Easy Steps What is the one thing that most digital marketers and website owners aspire for? They all want to take their websites to the top of search engine results. High-quality backlinks are essential to
Google Ads You Don't Have to be #1 in Google Ads In Google Ads, being number one sounds like the ultimate goal, but it could cost more than it's worth. Many PPC managers with deep Google Ads experience stayed focused on reaching the top
SEO SEO Comparison Tools can Supercharge Your Content Marketing Plans SEO is a competitive field where anyone in the world could be your next challenger. Half the battle is knowing what your competition is doing now and what they plan to do in
SEO The Best SEO Podcasts Every Marketer Should Listen To A podcast is an easy-to-consume content format that requires minimal effort from the listeners’ side and still helps them learn a lot. Podcasts are especially helpful for a technical topic like SEO, for
