SEO How to Write Meta Tags (Titles and Descriptions) for SEO Meta tags are a part of the HTML code (HTML tags) for your website and describe any page's content to the search engine crawlers. Meta tags are essential to all search engines such
Technical SEO What is a Meta Tag (and how do they work in HTML)? Understand How Meta Tags Affect Search Engine CrawlersWe all talk about on-page and off-page SEO and how useful it is for boosting the ranking potential of your site. But today, we’re going
SEO SEO Title Optimization: Examples of Best Practices SEO title optimization is an important factor that search engines use to determine whether or not your page is relevant to a search query. In short, if you want to boost your rankings, you need to pay attention to SEO title optimization.
Content Marketing Internal Links Affect your SEO: A Data-Backed Analysis How many internal links is too many? Can I link with total abandon? It’s a question we’ve all probably asked ourselves before. And while Google doesn’t penalize you for linking
SEO Google Advanced Search Operators: 50+ Google Search Commands It's 2020, Google is still the undisputed king of Search Engines. (92.95% worldwide market share as of November 2019.)Knowing how Google works and how to get a better ranking in the
Competitive Research Competitor Analysis: 7 Ways to Track Competitors' Marketing Strategy Conducting a high-level competitive analysis is crucial to your online success. Often, your most significant opportunities come from your competitors’ data. Keeping up with your competitors’ marketing strategies is a great way to
SEO Best Practices Allbirds weaves its Brand-building expertise into SEO and Google Ads At this point, we feel safe assuming you’ve heard of Allbirds—the direct-to-consumer (DTC) shoe brand that has taken the market by storm with their wool-based, sustainably sourced footwear. In an industry
backlinks Which Types of Content Gain the Most Backlinks? [Original Data] Between emailing leads and running ads, you have access to what feels like an infinite number of digital avenues to pursue. In addition to focusing your customer acquisition attempts on ads and marketing
CRO How to Write a Value Proposition Anyone marketing a product or a service is tasked with writing a strong value proposition. That phrase has been thrown around so much without many taking time to explain its key purpose. A
Content Marketing How Intercom's Content Strategy Helped Them Become a Leader in Website Chat Even if you’re not familiar with Intercom as a company, you’ve probably encountered their product on more than one occasion. As an industry leader in live chat and customer messaging, they’
SEO How to Create a Sitemap Everyone knows that SEO is more important today than ever.With 63,000 searches on Google every second, brands are missing out on opportunities if they don’t have a solid SEO strategy
Content Marketing Content Refresh: How Updating Old Content Can Revive Organic Traffic Every content marketer dreams about publishing a blog post that ranks #1 in organic search and drives a ton of highly qualified traffic. The thing many marketers don’t think about is, once
videos SpyFu is Free for Anyone Who Needs It Behind this company is a team of people right here in Arizona. We know a lot of you from conferences, friends of friends, or because your hustle put you on our radar. Hearing
SEO What Allbirds SEO and Google Ads Strategies Taught Us About DTC At this point, we feel safe assuming you’ve heard of Allbirds—the direct-to-consumer (DTC) shoe brand that has taken the market by storm with their wool-based, sustainably sourced footwear. In an industry
competitors Proven Competition analysis: Who are my biggest competitors? Competitive research is the foundation of any strong marketing strategy. It’s important to identify your competitors and their marketing tactics to help you differentiate your offering.There’s reason to dive deep
Technical SEO Google Penalty Recovery: How to Identify Google Penalties & Fix Them Getting a Google Penalty is every webmaster’s worst nightmare. After all, it can send years of hard work down the drain. Now only does it affect your site traffic but it also
keyword research 5 Things to do Before Getting Started with Keyword Research Targeting the wrong keyword in your article or on your landing page is a disaster. No matter how much traffic you bring in by ranking, it won’t matter. That’s what makes
keyword research What is Search Intent and Why Does it Matter? Search intent can be boiled down to a single question: why? Whenever you start thinking about the type of content you’re going to create for a certain topic, “why?” is the most
Content Marketing Growth Hacking vs Traditional Marketing: What's the Difference? Growth hacking is a term that’s fairly popular today. In fact, interest in this topic has gradually increased over the past few years all over the world, according to Google Trends.Image
Local SEO A 10-Step Local SEO Audit to Boost Your Rankings Sometimes, SEO isn’t just about bringing the most qualified visitors from search engines; sometimes, it’s about making your business easy to find for local customers. Whether you’re a brick-and-mortar store
Technical SEO How Do Search Engines Work? The Guide to Understanding Search Engine Algorithms Search engines are your portal to the internet. They take masses of information on a website, break it down, and make decisions on how well it answers a specific query. But with so
SEO Best Practices Dwell Time in SEO: All You Need to Know Google uses over 200 ranking factors in their search algorithms, and dwell time is one of them.Dwell time is the amount of time a visitor spends on a web page when they
SEO Best Practices 20 Advanced Link Building Strategies That Will Boost Your Rankings 2X Are you still relying on old-school link building strategies to improve your rankings? If so, chances are you’re not seeing much success. This guide will show you 21 strategies to gain more
backlinks The Types of Backlinks You Need to Know for SEO When Google founders Larry Page and Sergey Brin wrote their first search algorithm in 1996, it was built on the idea that when websites link to one particular website, that website must be
SEO How to Check a Website's Ranking History: The Definitive Guide (2020) Ranking History lets you go back in time to check your website ranking and how those rankings changed month to month (or across many months, years, you get the idea). Before you can improve the SEO of any site, you have to understand where it’s been.
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