Content Marketing Brilliant Uses for Google Alerts in Your Marketing Imagine a completely free tool that could help you build traffic and search for marketing opportunities. You might even be using it in a basic sense, because these are Google Alerts. By using
Content Marketing Keyword Density: 5 Assumptions We Put to the Test For at least a decade, Google has told us to stop worrying about how many times a keyword appears in our content. They’ve said their algorithms and natural language processing have become
SEO Google Advanced Search Operators: 50+ Google Search Commands Google is still the undisputed king of Search Engines. (92.16% worldwide market share as of November 2020.)Knowing how Google works and how to get a better ranking in the Google SERPs
PPC Google Ads vs. Bing Ads: the $175,672 question It doesn’t seem like there should even be a Google ads vs. Bing ads debate. Google processes almost 9x more search queries than Bing, er, Microsoft Bing. That’s nearly 3 billion
PPC A Clear Google Ads Tutorial for Beginners Businesses have seen big success with Google Ads (Adwords). Taking that first step seems like an easy choice, but many stop short when they see the requirements. You have to bid on keywords,
Keyword Research How to Use Google’s Keyword Planner to Create Epic Content When it comes to creating epic content, sitting down and just writing something isn’t enough. It needs to be helpful, well-thought-out, and easy to find when people need it most. When someone
Google Ads Google Ads Best Practices and Tips for 2021 It's easy to underestimate how much work goes into making a single, humble little Google Ad. Each one has been precision-tooled to capture that front-page top spot and drive conversions from there. It
SEO Off-Page SEO Strategies to Rank on the First Page of Google Search engine optimization (SEO) is the backbone of most digital marketing strategies. A high search engine ranking gives you more visibility and increases your website traffic. This, in turn, boosts brand awareness and
Content Marketing How to Come up with Content Ideas: 12 Ideas for Any Industry If you want to grow your blog traffic, it’s vital to post regularly—and frequently. Businesses that create 15 or more blog posts per month see five times as much traffic as
Backlinks How to Remove Bad Backlinks in 5 Easy Steps What is the one thing that most digital marketers and website owners aspire for? They all want to take their websites to the top of search engine results. High-quality backlinks are essential to
Keyword Research A Guide to Using a Keyword Matrix to Elevate Your Keyword Research SEO is easy--in theory. Just create content that answers the question your audience enters into a search bar and, voila! You’re optimized.We all know it takes so much more than that.
Analytics A Google Analytics Certification Helps you Master its Metrics It's easy to look at a Google Analytics (GA) certification as some great padding for your CV when you should be looking at it as your team's secret weapon.Google Analytics is now
SEO 10 SEO Goals You Should Target for 2021 With the new year around the corner, it’s time to start thinking about what you want to accomplish in 2021. And while it’s exciting to think about the strategies you’ll
Keyword Research Keyword Research with Next Generation Metrics (Webinar Video) The way we rely on searches in our everyday lives has created a massive shift in keyword strategy. People changed how they interact with search results. We're leaning on technology and adapting our
Google Ads PPC Keywords - Best Tool for Keyword Research The best PPC keyword strategies are built on strong keyword choices and ongoing improvement. You don't just set your list once and press "go." Start with popular terms in your industry, measure what
SEO 9 of the Biggest SEO Trends To Stay on Top of in 2021 There’s a lot that needs to be analyzed to develop your SEO strategy for 2021. One of the most important factors to keep in mind is the latest SEO trends. You need to figure out which new trends will come up and which old ones will die.
SEO An SEO Keyword Tool with Clear Direction The best part of knowing a competitor's SEO Keywords is using that information to gain traction in your own rankings. In this new update to SpyFu's SEO Keyword results, we track twice as
Google Ads A Google Ads Workaround for Hidden Search Terms Google recently announced it will limit the search terms they show you in your Google Ads reporting, even if you paid for that click to your ad. If this raises red flags for
Technical SEO How Search Engines Work: A Guide to Search Engine Algorithms Search engines are your portal to the internet. They take masses of information on a website, break it down, and make decisions on how well it answers a specific query. But with so
SEO Does Duplicate Content Hurt Your SEO? When you’re creating high-quality content for your blog, it makes sense that you would want to share it in as many places as possible. But how you share that content is key.
Content Marketing Content Refresh: What to do When Old Content Loses Traffic Every content marketer dreams about publishing a blog post that ranks #1 in organic search and drives a ton of highly qualified traffic. The thing many marketers don’t think about is, once
SEO Google's Page Experience Update is Coming. Here's What You Need to Know. Recently, Google stated that its Search ranking algorithm will take user experience (UX) into consideration starting in 2021. It’s rare that Google gives us advance warning about updates. In the statement, the
On-Page SEO 3 Things Google Told Us About BERT That Can Help Your SEO When Google first set BERT loose on its search engine a year ago, they said it would affect one in 10 search results. That means roughly 120 billion search engine results pages (SERPs)
SEO Tie Natural Language Search into your SEO Search engines only want one thing: To give you the best possible answers to your questions. Only, for a long time, they didn't want you to phrase your question as a question.The
SEO Improve Your Page Ranking on Specific Keywords This workflow is built to accompany basic practices of SEO. It takes quality content and off-page work to get your page ranking in the top positions on a search. A high rank, though,
