Sidra Condron

search engine optimization (SEO)

How Search Engine Crawlers Index Your Website

If you’ve ever wondered how search engines find your site, the answer is simple: they send out crawlers. Built to mimic how human users interact with your website, search engine crawlers review

SEO

SEO Metrics to Track for a Successful Campaign

If you’re running a digital marketing campaign, you know that you need to track and report your success metrics. Success metrics are the metrics that either prove or disprove that your strategy

selling SEO

Monthly SEO Report Template - What You Need to Include

A good monthly SEO report draws the line differentiating a good SEO consultant from a bad one. You need to be able to provide your clients with a detailed report that helps them

SEO

7 of the Most Important Mobile SEO Tips to Improve Your Rankings

Mobile accounts for 51.65% of web page views worldwide. And 64% of all Google organic search traffic is from mobile devices.Image Source: StatistaA website that’s not optimized for mobile loses

PPC

What is a Good PPC Conversion Rate? (And How to Increase It)

The average PPC conversion rate across all industries is about 3.75% for search. And it is at about 0.77% for display networks. This conversion rate, of course, varies with each industry.

keyword research

Long Tail Keywords: Why They're the Key to SEO and How to Find Them

Think about the last time you used a search engine. Not because you were working on keyword research or doing competitor analysis, but because you were actually looking for answers to a question.

Bing

How Bing Webmaster Guidelines Can Help You Get More Traffic

Most SEO strategies focus only on optimizing content for Google. When you do that, you’re bypassing a huge audience. Bing users alone perform approximately 12 billion searches every month.And Bing actually

google ads

Google Display Advertising: 12 Important Things You Need to Know

Google Display Advertising is hands down one of the best options for marketers who want to reach out to a large audience. The Google Display Network can give you access to over 90%

SEO

How to Check a Website's Ranking History: The Definitive Guide (2020)

Ranking History lets you go back in time to check your website ranking and how those rankings changed month to month (or across many months, years, you get the idea). Before you can improve the SEO of any site, you have to understand where it’s been.

SEO

9 of the Biggest SEO Trends That Will Rock 2020

There’s a lot that needs to be analyzed to develop your SEO strategy for 2020. One of the most important factors to keep in mind is the latest SEO trends. You need to figure out which new trends will come up and which old ones will die.

keyword research

New Keyword Research Tips for 2020 (Webinar Video)

The way we rely on searches in our everyday lives has created a massive shift in keyword strategy. People changed how they interact with search results. Sometimes Google serves up the answers so

keyword research

5 Things to do Before Getting Started with Keyword Research

Targeting the wrong keyword in your article or on your landing page is a disaster. No matter how much traffic you bring in by ranking, it won’t matter. That’s what makes

AdWords

Improve Your PPC Campaign Performance with the Google Tag Manager

Google Ads is undisputedly the largest online advertising platform used by businesses worldwide. And, in order to maintain their leading position, they keep changing and evolving with time, offering more and better features.

search engine optimization (SEO)

Search Features Defined: What Are the Different Parts of Google’s Results?

When you search for something on Google, you’ve probably noticed that Google presents its results in a number of different formats.Search for “Beyoncé” and the search results include more than just

Technical SEO

Google Penalty Recovery: How to Identify Google Penalties & Fix Them

Getting a Google Penalty is every webmaster’s worst nightmare. After all, it can send years of hard work down the drain. Now only does it affect your site traffic but it also

Analytics

How to Leverage Google A/B Testing to Scale Your Business

Do you have an online website designed by professionals using all of the best SEO techniques known to man and it's still not working as intended?Have you have built a good website,

PPC

A Simple 7-Step Google AdWords Tutorial for Beginners

I am sure you’ve heard stories of companies running Google Ads and having massive success.  You start to think about all of the sales you can get if you just threw up

search engine optimization (SEO)

How Do Search Engines Work? The Guide to Understanding Search Engine Algorithms

Search engines are your portal to the internet. They take masses of information on a website, break it down, and make decisions on how well it answers a specific query. But with so

Content Marketing

Content Refresh: How Updating Old Content Can Revive Organic Traffic

Every content marketer dreams about publishing a blog post that ranks #1 in organic search and drives a ton of highly qualified traffic. The thing many marketers don’t think about is, once

growth hacking

7 Proven Internet Marketing Strategies Grow Your Business

Establishing and growing your business online isn’t an easy task. You need to have a solid idea in place and have a plan to bring that idea to fruition. However, it doesn’

backlinks

The Types of Backlinks You Need to Know for SEO

When Google founders Larry Page and Sergey Brin wrote their first search algorithm in 1996, it was built on the idea that when websites link to one particular website, that website must be

Technical SEO

8 of the Best Online Sitemap Generator Tools and Tips for Expert Marketers

The first step to building your own website is to build a sitemap for it. In this post, we’ll take a look at what sitemaps are, why you need them, and the

Content Marketing

Growth Hacking vs Traditional Marketing: What's the Difference?

Growth hacking is a term that’s fairly popular today. In fact, interest in this topic has gradually increased over the past few years all over the world, according to Google Trends.Image

SEO Best Practices

Dwell Time in SEO: All You Need to Know

Google uses over 200 ranking factors in their search algorithms, and dwell time is one of them.Dwell time is the amount of time a visitor spends on a web page when they

Case Study

5 of the Best SEO Case Studies to Get You Pumped

In 1748, John Montagu spent his leisure time playing cards. And he always craved snacks while playing cards.One day, he came up with an idea to slip a piece of beef in