PPC What is a Good PPC Conversion Rate? (And How to Increase It) The average PPC conversion rate across all industries is about 3.75% for search (Google Ads). And it is at about 0.77% for display networks. This conversion rate, of course, varies with
CRO Advanced Methods to Calculate Customer Acquisition Cost Understanding the customer acquisition cost formula is one of the quickest ways to improve the ROI of your PPC ads and improve your PPC strategy.
SEO Google's Core Web Vitals Put All Eyes on UX Google stated that its search ranking algorithm now takes user experience (UX) into consideration as of summer 2021. User experience has indirectly affected page rank for some time. If people have a bad
Competitive Research Competitor Analysis: Research Their Marketing Strategy Conducting a high-level competitive analysis can branch off into different kinds of online success. Often, your most significant opportunities come from your competitors’ data. Keeping up with your competitors’ marketing strategies is a
Link Building Write a Good Email Pitch -- Tips for SEOs In SEO and content marketing, non-sales people have to turn to email pitches to take advantage of business best practices. If this sounds familiar to you, maybe you've been there--asking for a link
Backlinks Make the Most of a Link Sharing Offer Since link prospecting is a normal part of content marketing, you might get a cold email from someone you've never met, asking for a link. And that link might be for a site
Technical SEO Schema Markup for SEO: A Beginner's Guide Schema markup isn’t necessary for everyone, but even a basic understanding of what schema is and how to use it can help you optimize your website. Schema markup is simply a way
SEO Google Advanced Search Operators: 50+ Google Search Commands Google search operators are like secret cheat codes that help you get more relevant search results. You still type your search into the Google search bar, but with search operators, you add a
Keyword Research The Ultimate Guide to Keyword Tools for Your Business [2022] The web isn’t as wild as it once was. Long gone are the days when you could brainstorm some search terms for your site, mix them into your content (or advertising copy)
Content Marketing Create a Strong Content Marketing Strategy Content marketing is a long game—you build authority and SEO strength over time as articles rank higher and get more engagement from readers. That’s why it’s important that your content
Google Ads PPC Campaign Management: 6 Ways to Keep Ads Fresh and Profitable Good PPC campaign management is the difference between a successful digital marketing strategy and paying money to take up real estate on the web. Not many small businesses are lucky enough to find
Google Ads PPC Campaign Management: 6 Ways to Keep your Ads Fresh and Profitable Good PPC campaign management is the difference between a successful digital marketing strategy and paying money to take up real estate on the web. Not many small businesses are lucky enough to find
Analytics A Google Analytics Certification Helps you Master its Metrics It's easy to look at a Google Analytics (GA) certification as some great padding for your CV when you should be looking at it as your team's secret weapon. Google Analytics is now
Analytics Find the Needles in SEO’s Most Important Haystack: 5 Google Analytics Best Practices for Beginners Whether you want to know how many mobile devices accessed your contact page from Albania or what percentage of your traffic is made up of “travel buffs,” the questions you have about your
Analytics 8 Google Analytics Metrics and How to Dig Deeper into Each Every month, about 1,200 people in the US search Google for “Google Analytics help.” It's not a reflection of anything they missed. Google Analytics (GA) is complicated, even for experienced SEOs. For
SEO 7 of the Biggest SEO Trends To Stay on Top of in 2022 Successful SEOs are not just working on improving their craft daily; they’re also staying up to date with the latest SEO trends. They understand that SEO trends can uncover insights that will
Competitive Research Find Your Competitors' Affiliates How can I find my competitors’ affiliates and reach them myself? Your competitor's affiliates make money by sending traffic to the selling site and getting a commission from any sales that come from
PPC PPC Landing Pages -- Best Practices to Maximize Conversions PPC landing pages are the first things your leads see after they click on your PPC ad. If they’re poorly created (or just links to your homepage), those leads are likely to
Google Ads Google Ads Best Practices and Tips for 2022 It's easy to underestimate how much work goes into making a single, humble little Google Ad. Each one has been precision-tooled to capture that front-page top spot and drive conversions from there. It
SEO 10 SEO Goals You Should Target for 2022 With the new year around the corner, it’s time to start thinking about what you want to accomplish in 2022. And while it’s exciting to think about the strategies you’ll
Keyword Tools Long Tail Keywords: A 2022 Guide to Finding, Identifying, and Using Them for Better SEO You could optimize for a high-traffic short tail keyword like “best pancake recipes” and hope he finds your page in this crowded and competitive search engine results page (SERP). Or you could create
SEO How to Check Website Ranking--For Any Point in Time Ranking History lets you go back in time to check your website ranking and how those rankings changed month to month (or across many months, years, you get the idea). Before you can improve the SEO of any site, you have to understand where it’s been.
SEO Increase Your Page Rankings: 4 Things to Change to Rank for More Keywords (2022) According to business leader and best-selling author Farshad Asl, “Knowledge is learning something new every day. Wisdom is letting go of some bad habits every day.” When it comes to ranking for keywords,
SEO A 15-Step SEO Audit Checklist to Boost Your Rankings in 2022 Follow this 15-step SEO Audit checklist to find SEO errors and boost your Google rankings. For 2022 the ugly days of keyword stuffing your way up the SERPs are far away in the
PPC A Clear Google Ads Tutorial for Beginners Businesses have seen big success with Google Ads (Adwords). Taking that first step seems like an easy choice, but many stop short when they see the requirements. You have to bid on keywords,
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