Technical SEO On-Page vs. Off-Page SEO: What's the Difference? Today we’re talking about on-page versus off-page SEO, but that’s not how we want you to think about it. While there certainly are differences, you should always think about it as
PPC How to Use a ROAS Calculation to Optimize Your Ad Campaigns If you’ve ever run a digital advertising campaign, you’ve likely run into the issue of not knowing if your campaign is performing well enough to make it worth the cost.
SEO How Squarespace Created $11.9M in SEO Value With a Killer Keyword Strategy Nowadays, even the smallest of small businesses needs a website. Whether it’s your local hardware store, your go-to sandwich shop, or that up-and-coming brew pub down the road, people expect there to
PPC A Simple 7-Step Google AdWords Tutorial for Beginners I am sure you’ve heard stories of companies running Google Ads (Adwords) and having massive success. You start to think about all of the sales you can get if you just threw
Content Marketing What Is ToFU Content and Are You Creating Enough of It? Opening up the top of your funnel is one of the most effective strategies you have for building an audience for your brand. And that’s exactly what ToFu content does—it’s
keyword research How to Use Google’s Keyword Planner to Create Epic Content When it comes to creating epic content, sitting down and just writing something isn’t enough. It needs to be helpful, well-thought-out, and easy to find when people need it most. When someone
competitors Proven Competition analysis: Who are my biggest competitors? Competitive research is the foundation of any strong marketing strategy. It’s important to identify your competitors and their marketing tactics to help you differentiate your offering.There’s reason to dive deep
CRO How and Why -- Creating better value propositions Anyone marketing a product or a service is tasked with writing a strong value proposition. That phrase has been thrown around so much without many taking time to explain its key purpose. It's
Local SEO A 10-Step Local SEO Audit to Boost Your Rankings Sometimes, SEO isn’t just about bringing the most qualified visitors from search engines; sometimes, it’s about making your business easy to find for local customers. Whether you’re a brick-and-mortar store
SEO A Comprehensive Guide to SEO for Ecommerce Websites An ecommerce business can only benefit from a strong SEO strategy.According to Internet Live Stats, every second, there are over 78,000 searches on Google. These are from prospects actively looking for
PPC; Google Ads (AdWords) PPC Campaign Management: 11 Important Things to Do Pay-per-click (PPC) advertising is simple and effective. While a lot of more affordable marketing strategies have emerged over the years, nothing can replace a good old PPC campaign.And, if you are able
google ads How to Create a Powerful Google Ads Remarketing Campaign Strategy Remarketing (or retargeting) is a powerful marketing technique aimed at converting high-intent users who have had past interactions with your brand. In this type of marketing, marketers redeliver certain ads to users based
keyword research New Keyword Research Tips for 2020 (Webinar Video) The way we rely on searches in our everyday lives has created a massive shift in keyword strategy. People changed how they interact with search results. We're leaning on technology and adapting our
SEO What Is E-A-T and Why Is It Essential for SEO? You might know that Google’s algorithm is designed to judge whether the content it crawls is quality and trustworthy. What you may not know is that there is a team of actual
google ads How to Advertise on Google -- 12 Steps to Get Started Google Ads is a Pay-Per-Click (PPC) system that allows your brand to appear in search results when people look up information relevant to your products or services. In this article, we’ll discuss
SEO 10 SEO Goals You Should Target for 2020 With the new year around the corner, it’s time to start thinking about what you want to accomplish in 2020. And while it’s exciting to think about the strategies you’ll
Technical SEO How Search Engine Crawlers Index Your Website If you’ve ever wondered how search engines find your site, the answer is simple: they send out crawlers. Built to mimic how human users interact with your website, search engine crawlers review
SEO SEO Metrics to Track for a Successful Campaign If you’re running a digital marketing campaign, you know that you need to track and report your success metrics. Success metrics are the metrics that either prove or disprove that your strategy
selling SEO Monthly SEO Report Template - What You Need to Include A good monthly SEO report draws the line differentiating a good SEO consultant from a bad one. You need to be able to provide your clients with a detailed report that helps them
SEO 7 of the Most Important Mobile SEO Tips to Improve Your Rankings Mobile accounts for 51.65% of web page views worldwide. And 64% of all Google organic search traffic is from mobile devices.Image Source: StatistaA website that’s not optimized for mobile loses
PPC What is a Good PPC Conversion Rate? (And How to Increase It) The average PPC conversion rate across all industries is about 3.75% for search. And it is at about 0.77% for display networks. This conversion rate, of course, varies with each industry.
keyword research Long Tail Keywords: Why They're the Key to SEO and How to Find Them Think about the last time you used a search engine. Not because you were working on keyword research or doing competitor analysis, but because you were actually looking for answers to a question.
Bing How Bing Webmaster Guidelines Can Help You Get More Traffic Most SEO strategies focus only on optimizing content for Google. When you do that, you’re bypassing a huge audience. Bing users alone perform approximately 12 billion searches every month.And Bing actually
google ads Google Display Advertising: 12 Important Things You Need to Know Google Display Advertising is hands down one of the best options for marketers who want to reach out to a large audience. The Google Display Network can give you access to over 90%
SEO How to Check a Website's Ranking History: The Definitive Guide (2020) Ranking History lets you go back in time to check your website ranking and how those rankings changed month to month (or across many months, years, you get the idea). Before you can improve the SEO of any site, you have to understand where it’s been.
