Content Marketing Grow Your Rankings Through Topical Authority Sometimes writing a high-quality, SEO-optimized article isn’t enough. While you might rank well for a target keyword and provide a great resource for readers, that alone may not elevate content enough to
SEO 9 Free SEO Certifications to Add to Your Resume Whether you’re new to SEO and looking to learn about the industry or a seasoned vet who needs to reinforce their skill set, free SEO certifications can help. Not only will the
PPC A Clear Google Ads Tutorial for Beginners Businesses have seen big success with Google Ads (Adwords). Taking that first step seems like an easy choice, but many stop short when they see the requirements. You have to bid on keywords,
Google Ads How to Advertise on Google -- 12 Steps to Get Started Google Ads is a Pay-Per-Click (PPC) system that allows your brand to appear in search results when people look up information relevant to your products or services. We often associate these ads with
Content Marketing Content Refresh: How Updating Old Content Can Revive Organic Traffic Every content marketer dreams about publishing a blog post that ranks #1 in organic search and drives a ton of highly qualified traffic. The thing many marketers don’t think about is, once
SEO Does Duplicate Content Still Hurt Your SEO in 2020? When you’re creating high-quality content for your blog, it makes sense that you would want to share it in as many places as possible. But how you share that content is key.
SEO 15 Link Building Tools That Will Change the Way You Build Backlinks Getting a high-quality backlink can have an impact on your ability to rank higher in the SERP. But how do you know which sites provide the best backlinks? And how do you get
SEO How to Check a Website's Ranking History: The Definitive Guide (2020) Ranking History lets you go back in time to check your website ranking and how those rankings changed month to month (or across many months, years, you get the idea). Before you can improve the SEO of any site, you have to understand where it’s been.
Case Study How Warby Parker Built Their Eyewear Empire with SEO A decade ago, consumers would never have thought of buying glasses online. There were doctors to consult, prescriptions to fill, opticians to see—almost the entire process was handled via in-person, one-on-one interactions.
Case Study 5 of the Best SEO Case Studies to Get You Pumped In 1748, John Montagu spent his leisure time playing cards. And he always craved snacks while playing cards.One day, he came up with an idea to slip a piece of beef in
Keyword Research The Ultimate Guide to Keyword Tools for Your Business The tools you use to do research have a direct impact on the kind of data you’ll be able to gather. That’s especially true when it comes to keyword tools. A
SEO Best Practices Allbirds Weaves its Brand-building Expertise into SEO and Google Ads At this point, we feel safe assuming you’ve heard of Allbirds—the direct-to-consumer (DTC) shoe brand that has taken the market by storm with their wool-based, sustainably sourced footwear. In an industry
SEO How to Write Meta Tags (Titles and Descriptions) for SEO Meta tags are a part of the HTML code (HTML tags) for your website and describe any page's content to the search engine crawlers. Meta tags are essential to all search engines such
Technical SEO What is a Meta Tag (and how do they work in HTML)? Understand How Meta Tags Affect Search Engine CrawlersWe all talk about on-page and off-page SEO and how useful it is for boosting the ranking potential of your site. But today, we’re going
SEO SEO Title Optimization: Examples of Best Practices SEO title optimization is an important factor that search engines use to determine whether or not your page is relevant to a search query. In short, if you want to boost your rankings, you need to pay attention to SEO title optimization.
Content Marketing Internal Links Affect your SEO: A Data-Backed Analysis How many internal links is too many? Can I link with total abandon? It’s a question we’ve all probably asked ourselves before. And while Google doesn’t penalize you for linking
SEO Google Advanced Search Operators: 50+ Google Search Commands It's 2020, Google is still the undisputed king of Search Engines. (92.95% worldwide market share as of November 2019.)Knowing how Google works and how to get a better ranking in the
Competitive Research Competitor Analysis: 7 Ways to Track Competitors' Marketing Strategy Conducting a high-level competitive analysis is crucial to your online success. Often, your most significant opportunities come from your competitors’ data. Keeping up with your competitors’ marketing strategies is a great way to
Backlinks Which Types of Content Gain the Most Backlinks? [Original Data] Between emailing leads and running ads, you have access to what feels like an infinite number of digital avenues to pursue. In addition to focusing your customer acquisition attempts on ads and marketing
CRO How to Write a Value Proposition Anyone marketing a product or a service is tasked with writing a strong value proposition. That phrase has been thrown around so much without many taking time to explain its key purpose. A
Content Marketing How Intercom's Content Strategy Helped Them Become a Leader in Website Chat Even if you’re not familiar with Intercom as a company, you’ve probably encountered their product on more than one occasion. As an industry leader in live chat and customer messaging, they’
SEO How to Create a Sitemap Everyone knows that SEO is more important today than ever.With 63,000 searches on Google every second, brands are missing out on opportunities if they don’t have a solid SEO strategy
Videos SpyFu COVID-19 Assistance for Small Business Behind this company is a team of people right here in Arizona. We know a lot of you from conferences, friends of friends, or because your hustle put you on our radar. Hearing
SEO What Allbirds SEO and Google Ads Strategies Taught Us About DTC At this point, we feel safe assuming you’ve heard of Allbirds—the direct-to-consumer (DTC) shoe brand that has taken the market by storm with their wool-based, sustainably sourced footwear. In an industry
Competitive Research Proven Competition analysis: Who are my biggest competitors? Competitive research is the foundation of any strong marketing strategy. It’s important to identify your competitors and their marketing tactics to help you differentiate your offering.There’s reason to dive deep
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