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Sidra Condron

Sidra Condron

Sidra writes for SpyFu, sharing ideas that connect with real-life marketers at all skill levels. We're all just trying to raise our game one more notch, right?

119 posts •
Compare Your Ranks Against Competitors
SEO

Compare Your Ranks Against Competitors

Competitive research plays a major role in SEO improvement. If you are searching your competitors, you're ultimately going to compare their keyword rankings to your own. So what if we rolled that into

  • Sidra Condron
    Sidra Condron
12 min read
E-E-A-T: Google's Quality Rubric for Better Rankings
SEO

E-E-A-T: Google's Quality Rubric for Better Rankings

Quality is often in the eyes of the beholder, so when we want to make quality content, whose eyes do we need to impress? For content marketers and SEOs, the answer is our

  • Sidra Condron
    Sidra Condron
15 min read
A 9-Point Local SEO Audit
Local SEO

A 9-Point Local SEO Audit

Sometimes, SEO isn’t just about bringing the most qualified visitors from search engines. It's also about making your business easy to find for local customers. Whether you’re a brick-and-mortar store or

  • Sidra Condron
    Sidra Condron
  • Zac Harris
    Zac Harris
11 min read
Advanced Search Operators: 50+ Google Search Commands
SEO

Advanced Search Operators: 50+ Google Search Commands

Google search operators are like secret cheat codes that help you get more relevant search results. You still type your search into the Google search bar, but with search operators, you add a

  • Sidra Condron
    Sidra Condron
  • Patrick McGrane
  • Zac Harris
    Zac Harris
15 min read
How To Do Local SEO Research
SEO

How To Do Local SEO Research

Whenever we want to go to a restaurant, call a technician, or even go to a supermarket, we usually check out the first few results on Google. Many of these top local businesses

  • Sidra Condron
    Sidra Condron
  • Patrick McGrane
  • jeff-axton
8 min read
Long Tail Keywords: A Guide to Finding, Identifying, and Using Them for Better SEO
Keyword Tools

Long Tail Keywords: A Guide to Finding, Identifying, and Using Them for Better SEO

You could optimize for a high-traffic short tail keyword like “best pancake recipes” and hope he finds your page in this crowded and competitive search engine results page (SERP). Or you could create

  • Sidra Condron
    Sidra Condron
14 min read
7 of the Biggest SEO Trends To Stay on Top of This Year
SEO

7 of the Biggest SEO Trends To Stay on Top of This Year

Successful SEOs are not just working on improving their craft daily; they’re also staying up to date with the latest SEO trends. They understand that SEO trends can uncover insights that will

  • Sidra Condron
    Sidra Condron
9 min read
A 15-Step SEO Audit Checklist to Boost Your Rankings
SEO

A 15-Step SEO Audit Checklist to Boost Your Rankings

Follow this 15-step SEO Audit checklist to find SEO errors and boost your Google rankings. The ugly days of keyword stuffing your way up the SERPs are far away in the rearview mirror.

  • Sidra Condron
    Sidra Condron
  • Zac Harris
    Zac Harris
24 min read
Search Features: Get More out of Google's Results Page
SEO

Search Features: Get More out of Google's Results Page

When you search for something on Google, you’ve probably noticed that Google presents its results in a number of different formats. Search for “Beyoncé” and the search results include more than just

  • Sidra Condron
    Sidra Condron
10 min read
7 Top Mobile SEO Tips to Improve Your Rankings
SEO

7 Top Mobile SEO Tips to Improve Your Rankings

Mobile accounts for 51.65% of web page views worldwide. And 64% of all Google organic search traffic is from mobile devices. Image Source: Statista A website that’s not optimized for mobile

  • Sidra Condron
    Sidra Condron
11 min read
What are SERP Features? (And How to Get Them)
SEO

What are SERP Features? (And How to Get Them)

SERP features are the fancy tables, widgets, and info-panes that Google places on its results pages to satisfy readers’ search intents without the need for them to ever click through to another page.

  • Sidra Condron
    Sidra Condron
10 min read
Create Urgency Without Killing Your Conversions
Google Ads

Create Urgency Without Killing Your Conversions

When you write for conversions, the right phrasing makes all the difference in getting the reader to take action. But knowing exactly what makes them call, click, buy, visit or read can be

  • Sidra Condron
    Sidra Condron
7 min read
How to Write Good Ads that Get Clicks
PPC

How to Write Good Ads that Get Clicks

Think about how often you write and update text ads. Every time you start new campaigns, update products, and test your ads, you create habits that carry over into the next time you

  • Sidra Condron
    Sidra Condron
13 min read
A Clear Google Ads Tutorial for Beginners
PPC

A Clear Google Ads Tutorial for Beginners

Businesses have seen big success with Google Ads (Adwords). Taking that first step seems like an easy choice, but many stop short when they see the requirements. You have to bid on keywords,

  • Sidra Condron
    Sidra Condron
27 min read
Monthly SEO Report Template - What You Need to Include
Selling SEO

Monthly SEO Report Template - What You Need to Include

A good monthly SEO report draws the line differentiating a good SEO consultant from a bad one. You need to be able to provide your clients with a detailed report that helps them

  • Sidra Condron
    Sidra Condron
7 min read
20 Advanced Link Building Tips To Boost Your Rankings
SEO Best Practices

20 Advanced Link Building Tips To Boost Your Rankings

Are you still relying on old-school link building strategies to improve your rankings? If so, chances are you’re not seeing much success. This guide will show you 20 strategies to gain more

  • Sidra Condron
    Sidra Condron
14 min read
Keyword Density: 5 Assumptions We Put to the Test
Content Marketing

Keyword Density: 5 Assumptions We Put to the Test

For at least a decade, Google has told us to stop worrying about how many times a keyword appears in our content. They’ve said their algorithms and natural language processing have become

  • Sidra Condron
    Sidra Condron
8 min read
15 SEO Link Building Tools to Help You Build Backlinks
SEO

15 SEO Link Building Tools to Help You Build Backlinks

Getting a high-quality backlink can have an impact on your ability to rank higher in the SERP. But how do you know which sites provide the best backlinks? And how do you get

  • Sidra Condron
    Sidra Condron
11 min read
7 SEO Ranking Factors and How to Optimize For Them
SEO Best Practices

7 SEO Ranking Factors and How to Optimize For Them

Having a website with a thousand high-ranking pages begins with a single optimization. Although major SEO gains take time, you can start to optimize for SEO ranking factors today. SEO is all about

  • Sidra Condron
    Sidra Condron
11 min read
How to Come up with Content Ideas: 12 Ideas for Any Industry
Content Marketing

How to Come up with Content Ideas: 12 Ideas for Any Industry

We hear this from people building up their content. How do you come up with new ideas to write about? Let's not hide it: this isn't always the easiest thing. Even for people

  • Sidra Condron
    Sidra Condron
13 min read
What is Thin Content and Why Does it Hurt SEO?
SEO

What is Thin Content and Why Does it Hurt SEO?

Have you ever visited a website from a Google search that just seems unhelpful? There's writing on the page, but it just dances around any actual substance. Marketers are told how important it

  • Sidra Condron
    Sidra Condron
11 min read
Google Ads Best Practices and Tips
Google Ads

Google Ads Best Practices and Tips

It's easy to underestimate how much work goes into making an effective Google Ad. Each one has been precision-tooled to capture that front-page top spot and drive conversions from there. It takes a

  • Sidra Condron
    Sidra Condron
10 min read
SEO Tips to Use in the Small Business Boom
SEO

SEO Tips to Use in the Small Business Boom

Small businesses are boomingIt might come as a surprise to the average person that small businesses, not large corporations and brands, are the areas seeing the biggest growth these days. In the latter

  • Sidra Condron
    Sidra Condron
8 min read
Mailchimp's Content Strategy Converts Freemium Users to Paid
Case Study

Mailchimp's Content Strategy Converts Freemium Users to Paid

Think about the emails and newsletters you get from businesses. Right at the bottom of these emails, we see a common name popping up across many of them: Mailchimp. Many of these businesses

  • Sidra Condron
    Sidra Condron
9 min read
How to Use a ROAS Calculation to Optimize Your Ad Campaigns
PPC

How to Use a ROAS Calculation to Optimize Your Ad Campaigns

If you’ve ever run a digital advertising campaign, you’ve likely run into the issue of not knowing if your campaign is performing well enough to make it worth the cost.

  • Sidra Condron
    Sidra Condron
  • Patrick McGrane
10 min read
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