Competitive Research Find Your Competitors' Affiliates How can I find my competitors’ affiliates?Your competitor's affiliates make money by sending traffic to the selling site and getting a commission from any sales that come from those referrals. To do
SEO The 7 Best Free SEO Tools to Help Your Workflow If terms like XML sitemaps, largest contentful paint, and anchor text optimization sound like a foreign language to you, don’t worry, you’re not alone. Search engine optimization (SEO) can be terribly
Google Ads This 5-Step Google Ads PPC Audit Helps to Max Your ROI PPC ad campaigns are, unfortunately, more like children than fish. They require supervision, love, and care in order to grow; you can’t just toss in some food and forget about them for
Backlinks Guess which Content Types Get the Most Backlinks? Between emailing leads and running ads, you have access to what feels like an infinite number of digital avenues to pursue. In addition to focusing your customer acquisition attempts on ads and marketing
SEO What are SERP Features? (And How to Get Them) SERP features are the fancy tables, widgets, and info-panes that Google places on its results pages to satisfy readers’ search intents without the need for them to ever click through to another page.
SEO Best Practices 7 SEO Ranking Factors and How to Optimize For Them Having a website with a thousand high-ranking pages begins with a single optimization. Although major SEO gains take time, you can start to optimize for SEO ranking factors today.SEO is all about
PPC How Are Negative Keywords Different? Their name sounds like the worst parts of your campaign, but negative keywords can save your budget and your quality score. Negative keywords focus your ad spend by telling companies like Google and
Case Study Pinterest is a Waste of Time...for Conversions There’s an interesting Pinterest and Etsy connection that I just can’t stop thinking about. Etsy and Pinterest make for a one-sided love story. Etsy's biggest champion is an utter failure at
Technical SEO Schema Markup for SEO: A Beginner's Guide Schema markup isn’t necessary for everyone, but even a basic understanding of what schema is and how to use it can help you optimize your website. Schema markup is simply a way
SEO Create an XML Sitemap for Any Website A sitemap is a file that lists the pages within your website. Sitemaps live on your server and help web crawlers understand the structure of your website so they can find your content
Google Ads Google Display Ads 101 McDonald's isn’t the most popular hamburger chain because they serve the best hamburgers. They're the most popular because the only place they've failed to place their ads is the back of your
Technical SEO How Search Engine Crawlers Index Your Website If you’ve ever wondered how search engines find your site, the answer is simple: they send out crawlers. Built to mimic how human users interact with your website, search engine crawlers review
PPC What is a Good PPC Conversion Rate? (And How to Increase It) The average PPC conversion rate across all industries is about 3.75% for search. And it is at about 0.77% for display networks. This conversion rate, of course, varies with each industry.
PPC PPC 101: Everything You Need to Get Started with Paid Google Ads The value of PPC advertising can be summed up in one word: reach. When you place your ad on a Google search engine results page (SERP), you’re standing on the shoulders of
SEO Increase Your Page Rankings: 4 Things to Change to Rank for More Keywords (2021) According to business leader and best-selling author Farshad Asl, “Knowledge is learning something new every day. Wisdom is letting go of some bad habits every day.” When it comes to ranking for keywords,
Backlinks Grow High-Quality Backlinks with Tips from 360 Learning's Success Story We all want quality backlinks, but getting them isn’t easy, especially for newer websites. Should you use cold emailing, guest posting, broken link building, or some other, more obscure strategy? The answer
SEO E-A-T: The Google Quality Rubric to Follow for Better Rankings Quality is often in the eyes of the beholder, so when we want to make quality content, whose eyes do we need to impress? For content marketers and SEOs, the answer is our
SEO 9 Free SEO Certifications to Add to Your Resume Whether you’re new to SEO and looking to learn about the industry or a seasoned vet who needs to reinforce their skill set, free SEO certifications can help. Not only will the
Keyword Research Don’t Fall For Vanity Metrics: 3 Steps to Finding the Most Profitable Keywords for Your Market Niche Keywords don’t bring you profit; they bring you people. The most profitable keywords for your business are the ones that will attract relevant readers who are likely to purchase your product or
SEO Google Advanced Search Operators: 50+ Google Search Commands Google search operators are like secret cheat codes that help you get more relevant search results. You still type your search into the Google search bar, but with search operators, you add a
SEO Image SEO Tips to Put into Action Page speed and user experience: two crucial ranking factors for any page, and you can make or break them both with image SEO. Image SEO is so important that Google makes tools and
Competitive Research 4 Steps to Find (and Beat) Your Organic Competitors Although we often like to think of SERP rankings as a meritocracy, the sad reality is that they are not. Often, it’s not the best written or most informative pieces that reach
Content Marketing Brilliant Uses for Google Alerts in Your Marketing Imagine a completely free tool that could help you build traffic and search for marketing opportunities. You might even be using it in a basic sense, because these are Google Alerts. By using
Keyword Research What is Search Intent and Why Does it Matter? Search intent can be boiled down to a single question: why? Whenever you start thinking about the type of content you’re going to create for a certain topic, “why?” is the most
Content Marketing What Is ToFu Content and Are You Creating Enough of It? Opening up the top of your funnel is one of the most effective strategies you have for building an audience for your brand. And that’s exactly what ToFu content does—it’s
