SEO Compare Your Ranks Against Competitors Competitive research plays a major role in SEO improvement. If you are searching your competitors, you're ultimately going to compare their keyword rankings to your own. So what if we rolled that into
SEO E-E-A-T: Google's Quality Rubric for Better Rankings Quality is often in the eyes of the beholder, so when we want to make quality content, whose eyes do we need to impress? For content marketers and SEOs, the answer is our
Local SEO A 9-Point Local SEO Audit Sometimes, SEO isn’t just about bringing the most qualified visitors from search engines. It's also about making your business easy to find for local customers. Whether you’re a brick-and-mortar store or
SEO Advanced Search Operators: 50+ Google Search Commands Google search operators are like secret cheat codes that help you get more relevant search results. You still type your search into the Google search bar, but with search operators, you add a
SEO How To Do Local SEO Research Whenever we want to go to a restaurant, call a technician, or even go to a supermarket, we usually check out the first few results on Google. Many of these top local businesses
Keyword Tools Long Tail Keywords: A Guide to Finding, Identifying, and Using Them for Better SEO You could optimize for a high-traffic short tail keyword like “best pancake recipes” and hope he finds your page in this crowded and competitive search engine results page (SERP). Or you could create
SEO 7 of the Biggest SEO Trends To Stay on Top of This Year Successful SEOs are not just working on improving their craft daily; they’re also staying up to date with the latest SEO trends. They understand that SEO trends can uncover insights that will
SEO A 15-Step SEO Audit Checklist to Boost Your Rankings Follow this 15-step SEO Audit checklist to find SEO errors and boost your Google rankings. The ugly days of keyword stuffing your way up the SERPs are far away in the rearview mirror.
SEO Search Features: Get More out of Google's Results Page When you search for something on Google, you’ve probably noticed that Google presents its results in a number of different formats. Search for “Beyoncé” and the search results include more than just
SEO 7 Top Mobile SEO Tips to Improve Your Rankings Mobile accounts for 51.65% of web page views worldwide. And 64% of all Google organic search traffic is from mobile devices. Image Source: Statista A website that’s not optimized for mobile
SEO What are SERP Features? (And How to Get Them) SERP features are the fancy tables, widgets, and info-panes that Google places on its results pages to satisfy readers’ search intents without the need for them to ever click through to another page.
Google Ads Create Urgency Without Killing Your Conversions When you write for conversions, the right phrasing makes all the difference in getting the reader to take action. But knowing exactly what makes them call, click, buy, visit or read can be
PPC How to Write Good Ads that Get Clicks Think about how often you write and update text ads. Every time you start new campaigns, update products, and test your ads, you create habits that carry over into the next time you
PPC A Clear Google Ads Tutorial for Beginners Businesses have seen big success with Google Ads (Adwords). Taking that first step seems like an easy choice, but many stop short when they see the requirements. You have to bid on keywords,
Selling SEO Monthly SEO Report Template - What You Need to Include A good monthly SEO report draws the line differentiating a good SEO consultant from a bad one. You need to be able to provide your clients with a detailed report that helps them
SEO Best Practices 20 Advanced Link Building Tips To Boost Your Rankings Are you still relying on old-school link building strategies to improve your rankings? If so, chances are you’re not seeing much success. This guide will show you 20 strategies to gain more
Content Marketing Keyword Density: 5 Assumptions We Put to the Test For at least a decade, Google has told us to stop worrying about how many times a keyword appears in our content. They’ve said their algorithms and natural language processing have become
SEO 15 SEO Link Building Tools to Help You Build Backlinks Getting a high-quality backlink can have an impact on your ability to rank higher in the SERP. But how do you know which sites provide the best backlinks? And how do you get
SEO Best Practices 7 SEO Ranking Factors and How to Optimize For Them Having a website with a thousand high-ranking pages begins with a single optimization. Although major SEO gains take time, you can start to optimize for SEO ranking factors today. SEO is all about
Content Marketing How to Come up with Content Ideas: 12 Ideas for Any Industry We hear this from people building up their content. How do you come up with new ideas to write about? Let's not hide it: this isn't always the easiest thing. Even for people
SEO What is Thin Content and Why Does it Hurt SEO? Have you ever visited a website from a Google search that just seems unhelpful? There's writing on the page, but it just dances around any actual substance. Marketers are told how important it
Google Ads Google Ads Best Practices and Tips It's easy to underestimate how much work goes into making an effective Google Ad. Each one has been precision-tooled to capture that front-page top spot and drive conversions from there. It takes a
SEO SEO Tips to Use in the Small Business Boom Small businesses are boomingIt might come as a surprise to the average person that small businesses, not large corporations and brands, are the areas seeing the biggest growth these days. In the latter
Case Study Mailchimp's Content Strategy Converts Freemium Users to Paid Think about the emails and newsletters you get from businesses. Right at the bottom of these emails, we see a common name popping up across many of them: Mailchimp. Many of these businesses
PPC How to Use a ROAS Calculation to Optimize Your Ad Campaigns If you’ve ever run a digital advertising campaign, you’ve likely run into the issue of not knowing if your campaign is performing well enough to make it worth the cost.
