On-Page SEO 3 Things Google Told Us About BERT That Can Help Your SEO When Google first set BERT loose on its search engine a year ago, they said it would affect one in 10 search results. That means roughly 120 billion search engine results pages (SERPs)
SEO Tie Natural Language Search into your SEO Search engines only want one thing: To give you the best possible answers to your questions. Only, for a long time, they didn't want you to phrase your question as a question.The
SEO Improve Your Page Ranking on Specific Keywords This workflow is built to accompany basic practices of SEO. It takes quality content and off-page work to get your page ranking in the top positions on a search. A high rank, though,
Content Marketing Brilliant Uses for Google Alerts in Your Marketing Imagine a completely free tool that could help you build traffic and search for marketing opportunities. You might even be using it in a basic sense, because these are Google Alerts. By using
Technical SEO Google Penalty Recovery: How to Fix Your Issues Getting a Google Penalty is every webmaster’s worst nightmare. After all, it can send years of hard work down the drain. Now only does it affect your site traffic but it also
Google Ads How Much Does it Cost to Advertise on Google? Creating a realistic budget for your advertising campaigns is important. If you’re not accurately accounting for the costs, it’s easy to miss the mark. But when someone asks how much do
Case Study Come back to abandonment campaigns If you fully commit, you are more likely to test deeper offers, test the timing, and gather enough data to get valuable direction on what to adjust. Here are some practices that can tip your campaign from mediocre to successful.
SEO Google Advanced Search Operators: 50+ Google Search Commands It's 2020, Google is still the undisputed king of Search Engines. (92.05% worldwide market share as of August 2020.)Knowing how Google works and how to get a better ranking in the
Content Marketing Create a Strong Content Marketing Strategy Content marketing is a long game—you build authority and SEO strength over time as articles rank higher and get more engagement from readers. That’s why it’s important that your content
Content Marketing Grow Your Rankings Through Topical Authority Sometimes writing a high-quality, SEO-optimized article isn’t enough. While you might rank well for a target keyword and provide a great resource for readers, that alone may not elevate content enough to
SEO 9 Free SEO Certifications to Add to Your Resume Whether you’re new to SEO and looking to learn about the industry or a seasoned vet who needs to reinforce their skill set, free SEO certifications can help. Not only will the
PPC A Clear Google Ads Tutorial for Beginners Businesses have seen big success with Google Ads (Adwords). Taking that first step seems like an easy choice, but many stop short when they see the requirements. You have to bid on keywords,
Google Ads How to Advertise on Google -- 12 Steps to Get Started Google Ads is a Pay-Per-Click (PPC) system that allows your brand to appear in search results when people look up information relevant to your products or services. We often associate these ads with
Content Marketing Content Refresh: What to do When Old Content Loses Traffic Every content marketer dreams about publishing a blog post that ranks #1 in organic search and drives a ton of highly qualified traffic. The thing many marketers don’t think about is, once
SEO Does Duplicate Content Still Hurt Your SEO in 2020? When you’re creating high-quality content for your blog, it makes sense that you would want to share it in as many places as possible. But how you share that content is key.
SEO 15 SEO Link Building Tools to Help You Build Backlinks Getting a high-quality backlink can have an impact on your ability to rank higher in the SERP. But how do you know which sites provide the best backlinks? And how do you get
SEO How to Check a Website's Ranking History Ranking History lets you go back in time to check your website ranking and how those rankings changed month to month (or across many months, years, you get the idea). Before you can improve the SEO of any site, you have to understand where it’s been.
Case Study How Warby Parker Built Their Eyewear Empire with SEO A decade ago, consumers would never have thought of buying glasses online. There were doctors to consult, prescriptions to fill, opticians to see—almost the entire process was handled via in-person, one-on-one interactions.
Case Study 5 of the Best SEO Case Studies to Get You Pumped In 1748, John Montagu spent his leisure time playing cards. And he always craved snacks while playing cards.One day, he came up with an idea to slip a piece of beef in
Keyword Research The Ultimate Guide to Keyword Tools for Your Business The tools you use to do research have a direct impact on the kind of data you’ll be able to gather. That’s especially true when it comes to keyword tools. A
SEO Best Practices Allbirds Weaves its Brand-building Expertise into SEO and Google Ads At this point, we feel safe assuming you’ve heard of Allbirds—the direct-to-consumer (DTC) shoe brand that has taken the market by storm with their wool-based, sustainably sourced footwear. In an industry
SEO How to Write Meta Tags (Titles and Descriptions) for SEO Meta tags are a part of the HTML code (HTML tags) for your website and describe any page's content to the search engine crawlers. Meta tags are essential to all search engines such
Technical SEO What is a Meta Tag (and how do they work in HTML)? Understand How Meta Tags Affect Search Engine CrawlersWe all talk about on-page and off-page SEO and how useful it is for boosting the ranking potential of your site. But today, we’re going
SEO SEO Title Optimization: Examples of Best Practices SEO title optimization is an important factor that search engines use to determine whether or not your page is relevant to a search query. In short, if you want to boost your rankings, you need to pay attention to SEO title optimization.
Content Marketing Internal Links Affect your SEO: A Data-Backed Analysis How many internal links is too many? Can I link with total abandon? It’s a question we’ve all probably asked ourselves before. And while Google doesn’t penalize you for linking
