Content Marketing Brilliant Uses for Google Alerts in Your Marketing Imagine a completely free tool that could help you build traffic and search for marketing opportunities. You might even be using it in a basic sense, because these are Google Alerts. By using
SEO An SEO Keyword Tool with Clear Direction The best part of knowing a competitor's SEO Keywords is using that information to gain traction in your own rankings. In this new update to SpyFu's SEO Keyword results, we track twice as
Backlink Builder Change the way you find backlink ideas There are hundreds of factors that go into Google’s ranking algorithm, but many agree that backlink-related factors count for dozens of those. Simply put, your site won’t rank well without them.
Competitive Research Competitor Analysis: Research Their Marketing Strategy Conducting a high-level competitive analysis is crucial to your online success. Often, your most significant opportunities come from your competitors’ data. Keeping up with your competitors’ marketing strategies is a great way to
Competitive Research Proven Competition analysis: Who are my biggest competitors? Competitive research is the foundation of any strong marketing strategy. It’s important to identify your competitors and their marketing tactics to help you differentiate your offering.There’s reason to dive deep
SEO Best Practices Why a Keyword Density Calculator Might Actually Hurt Your Content There was once a time, early in the days of search engines, where keyword density calculators and keyword stuffing helped SEO. Those days have been gone a long, long time, but like a
Competitive Research 4 Steps to Find (and Beat) Your Organic Competitors Although we often like to think of SERP rankings as a meritocracy, the sad reality is that they are not. Often, it’s not the best written or most informative pieces that reach
SEO Google Advanced Search Operators: 50+ Google Search Commands Google search operators are like secret cheat codes that help you get more relevant search results. You still type your search into the Google search bar, but with search operators, you add a
SEO Google's Page Experience Update is Coming. Here's What You Need to Know. Recently, Google stated that its Search ranking algorithm will take user experience (UX) into consideration starting in May 2021. It’s rare that Google gives us advance warning about updates. In the statement,
Content Marketing Create a Content Calendar in 3 Easy Steps Lots of websites are looking for that viral moment. The one post that strikes a chord in readers and sends their website into the stratosphere.The reality of successful content marketing is much
SEO 5 Sources of New Content Ideas For Your Next Great Article Jack London once said, "Don’t loaf and invite inspiration; light out after it with a club."Translation for content marketers? New content ideas don’t just come to us—we need to
SEO Best Practices Google Images Advanced Search Compelling images make your social media more likely to be noticed. They can raise click rates in your emails. They set the tone for your articles and help make them memorable. Finding the
Competitive Research Find Your Competitors' Affiliates How can I find my competitors’ affiliates?Your competitor's affiliates make money by pushing traffic to their site and getting a commission from any sales. Since they link to your competitor's landing page
SEO Run a Content Gap Analysis to Create Content People Crave Content gaps are exactly that—gaps in content where desired information doesn’t exist (or isn't easily found). For users, these gaps are annoying. But for content creators, they represent a golden opportunity.
PPC How Are Negative Keywords Different? Their name sounds like the worst parts of your campaign, but negative keywords can save your budget and your quality score. Negative keywords focus your ad spend by telling companies like Google and
Bing Bing SEO vs Google SEO: Optimizing Your Site for Both With 5.6 billion searches per day, Google may seem like the only search engine worth optimizing for—but it's not the only one in town. Microsoft's Bing is Google's noisiest neighbor. It
Competitive Research Build a Competitive Analysis Template Sun Tzu once said, “In the middle of chaos lies opportunity.” And in SEO, there is no bigger opportunity than the chaos of the SERP rankings. Competitive analysis is how we find these
PPC A Clear Google Ads Tutorial for Beginners Businesses have seen big success with Google Ads (Adwords). Taking that first step seems like an easy choice, but many stop short when they see the requirements. You have to bid on keywords,
SEO How to Write Meta Tags (Titles and Descriptions) for SEO Meta tags are a part of the HTML code (HTML tags) for your website and describe any page's content to the search engine crawlers. Meta tags are essential to all search engines such
Backlinks The Types of Backlinks You Need to Know for SEO When Google founders Larry Page and Sergey Brin wrote their first search algorithm in 1996, it was built on the idea that when websites link to one particular website, that website must be
SEO How to Determine Search Intent: A Step-by-Step Guide Even with the best marketing magic, we can't read minds. (It only seems that way at times.) That's because content marketers are doing their best to determine search intent in what they create.
Content Marketing Keyword Density: 5 Assumptions We Put to the Test For at least a decade, Google has told us to stop worrying about how many times a keyword appears in our content. They’ve said their algorithms and natural language processing have become
PPC Google Ads vs. Bing Ads: the $175,672 question It doesn’t seem like there should even be a Google ads vs. Bing ads debate. Google processes almost 9x more search queries than Bing, er, Microsoft Bing. That’s nearly 3 billion
Keyword Research How to Use Google’s Keyword Planner to Create Epic Content When it comes to creating epic content, sitting down and just writing something isn’t enough. It needs to be helpful, well-thought-out, and easy to find when people need it most. When someone
Google Ads Google Ads Best Practices and Tips for 2021 It's easy to underestimate how much work goes into making a single, humble little Google Ad. Each one has been precision-tooled to capture that front-page top spot and drive conversions from there. It
