Backlinks Grow High-Quality Backlinks with Tips from 360 Learning's Success Story We all want quality backlinks, but getting them isn’t easy, especially for newer websites. Should you use cold emailing, guest posting, broken link building, or some other, more obscure strategy? The answer
SEO E-A-T: The Google Quality Rubric You Need to Understand to Rank Well Quality is often in the eyes of the beholder, so when we want to make quality content, whose eyes do we need to impress? For content marketers and SEOs, the answer is our
SEO 9 Free SEO Certifications to Add to Your Resume Whether you’re new to SEO and looking to learn about the industry or a seasoned vet who needs to reinforce their skill set, free SEO certifications can help. Not only will the
SEO The 7 Best Free SEO Tools You Need to Do Basic SEO Yourself If terms like XML sitemaps, largest contentful paint, and anchor text optimization sound like a foreign language to you, don’t worry, you’re not alone. Search engine optimization (SEO) can be terribly
Keyword Research Don’t Fall For Vanity Metrics: 3 Steps to Finding the Most Profitable Keywords for Your Market Niche Keywords don’t bring you profit; they bring you people. The most profitable keywords for your business are the ones that will attract relevant readers who are likely to purchase your product or
SEO Google Advanced Search Operators: 50+ Google Search Commands Google search operators are like secret cheat codes that help you get more relevant search results. You still type your search into the Google search bar, but with search operators, you add a
PPC How Are Negative Keywords Different? Their name sounds like the worst parts of your campaign, but negative keywords can save your budget and your quality score. Negative keywords focus your ad spend by telling companies like Google and
SEO Image SEO Tips to Put into Action Page speed and user experience: two crucial ranking factors for any page, and you can make or break them both with image SEO. Image SEO is so important that Google makes tools and
SEO Best Practices Google Images Advanced Search Compelling images make your social media more likely to be noticed. They can raise click rates in your emails. They set the tone for your articles and help make them memorable. Finding the
Backlink Builder Find Link Opportunities With Less Hassle by Doing a Competitor Backlink Analysis The average price of a link bought on the web is $291.55. Why? Because links are a major ranking factor, and no one likes to do the work to build them. Never
Keyword Tools Long Tail Keywords: A 2021 Guide to Finding, Identifying, and Using Them for Better SEO You could optimize for a high-traffic short tail keyword like “best pancake recipes” and hope he finds your page in this crowded and competitive search engine results page (SERP). Or you could create
Content Marketing Create a Strong Content Marketing Strategy Content marketing is a long game—you build authority and SEO strength over time as articles rank higher and get more engagement from readers. That’s why it’s important that your content
Keyword Research Use Secondary Keywords to Multiply Your Organic Traffic Over the past decade, Google has fundamentally changed how it categorizes knowledge—moving from strings to things. In other words, Google used to organize pages based on what keywords they contained, without bothering
Keyword Research How To Do Keyword Research: Go Beyond the Basic Metrics How many articles have you written that have never found the audience they deserved? Even the best-written content can fall flat if you don’t know how to do keyword research and optimize
SEO An SEO Keyword Tool with Clear Direction The best part of knowing a competitor's SEO Keywords is using that information to gain traction in your own rankings. In this new update to SpyFu's SEO Keyword results, we track twice as
Google Ads A Google Ads Workaround for Hidden Search Terms Google announced it would limit the search terms they show you in your Google Ads reporting, even if you paid for that click to your ad. If this raises red flags for you,
Backlink Builder Change the way you find backlink ideas There are hundreds of factors that go into Google’s ranking algorithm, but many agree that backlink-related factors count for dozens of those. Simply put, your site won’t rank well without them.
SEO Google's Page Experience Update is Coming. Here's What You Need to Know. Google stated that its search ranking algorithm will take user experience (UX) into consideration starting in mid June 2021 (this is updated from its initial May 2021 estimate). It’s rare that Google
SEO SEO Comparison Tools can Supercharge Your Content Marketing Plans SEO is a competitive sport where anyone in the world could be your next challenger. And just like any other sport, half the battle is knowing what your competition is doing now and
Analytics Find the Needles in SEO’s Most Important Haystack: 5 Google Analytics Best Practices for Beginners Whether you want to know how many mobile devices accessed your contact page from Albania or what percentage of your traffic is made up of “travel buffs,” the questions you have about your
Competitive Research Know Your Competition: A Complete Tech Stack of Six Competitive Analysis Tools Knowledge may be power, but you can always have too much of a good thing. In digital marketing, a sea of data on your competitors is only a Google search away, but just
Local SEO A 7-Step Local SEO Audit for Beginners Sometimes, SEO isn’t just about bringing the most qualified visitors from search engines. It's also about making your business easy to find for local customers. Whether you’re a brick-and-mortar store or
Analytics How to Use Google Search Console for Amazing Insights Many people make the mistake of believing that learning how to use Google Search Console (GSC) properly isn’t worth their time because there are more all-encompassing tools like Google Analytics out there.
Content Marketing Brilliant Uses for Google Alerts in Your Marketing Imagine a completely free tool that could help you build traffic and search for marketing opportunities. You might even be using it in a basic sense, because these are Google Alerts. By using
Competitive Research Competitor Analysis: Research Their Marketing Strategy Conducting a high-level competitive analysis is crucial to your online success. Often, your most significant opportunities come from your competitors’ data. Keeping up with your competitors’ marketing strategies is a great way to
