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Monitor Your Brand's AI Mentions and Make ChatGPT Promote Your Business What if we could do the same thing for brands in AI that we did with Google SERPs? Almost 20 years ago, reverse searching Google SERPs was a novel idea. We know, because
6 Google Ads Tactics to Maximise Your PPC ROI In today's digital advertising landscape, achieving a strong return on investment (ROI) from your Google Ads campaigns isn't just about spending more – it's about spending smarter. While
How to Write Meta Tags for SEO Meta tags are a part of the HTML code (HTML tags) for your website and describe any page's content to the search engine crawlers. Meta tags are essential to all search
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How Marketing Agency Automation Boosts Efficiency and Results Discover how marketing agency automation boosts efficiency, cuts costs, and enhances client satisfaction with essential tools and strategies.
What is Domain Rating: An SEO Metric to Follow but not Chase Discover the importance of Domain Rating for SEO, how it's calculated, and strategies to boost your website's authority and search engine visibility.
AI in Advertising Reshapes How We Connect with Audiences Think of how ads are now compared to just 5 years ago. They might feel like they are crafted just for you and sent with precision timing. Much of this stems from the
Agency Client Onboarding: Building a Blueprint for Success Master the art of agency client onboarding with clear communication, tailored plans, and early wins, ensuring successful, long-term client relationships.
SEO Competitor Analysis: Guide to a Winning Strategy Uncover SEO competitor strategies, identify opportunities, and improve your rankings. Learn keyword analysis, on-page SEO, content gaps, backlinks, and more.
How to Grow Your Digital Marketing Agency to 7 Figures in 2024 Learn how to strategically and sustainably scale your digital marketing agency to seven figures and beyond. Discover effective marketing and sales strategies, systemize agency operations, elevate your talent and culture, and adopt a growth mindset.
Benefits of Featured Snippets: An SEO Guide Unlock the power of featured snippets for SEO. Boost visibility, drive traffic, and establish authority with concise, instant answers at the top of search results. Learn how to optimize and dominate the search landscape.
Cracking the Code: Understanding Search Engine Algorithms Search engines connect us with what we want to find online. They’re built into browsers and personal digital assistants, giving us answers as fast as we can ask them. As an SEO
Google Ads Competitor Research: Your Secret Weapon for PPC Ads Uncover powerful insights with Google Ads competitor research. Learn how to analyze tactics, refine your campaigns, and boost ROI. Stay ahead of the game and outperform your rivals.
On-Page vs. Off-Page SEO: What's the Difference? In this guide, we are going to clearly explain the difference between on-page versus off-page SEO, their importance, and the key factors that impact each one. While these are certainly separate practices, you
SEO Keyword Research: The Foundation of Organic Traffic Success SEO keyword research is crucial for driving organic traffic and improving search engine rankings. Discover how to conduct effective keyword research and implement it in your content.
Internal vs External Links: A Comprehensive Guide for SEO Success Links are the lifeblood of the internet, connecting web pages and sites in an intricate network of information. Understand the nuances of internal and external links to supercharge your SEO efforts.
Mobile SEO: Top Tips to Improve Your Mobile Rankings Mobile accounts for 59.45% [https://www.statista.com/statistics/306528/share-of-mobile-internet-traffic-in-global-regions/] of web traffic worldwide. We know that Google dominates the search engine pack with 91.62% [https://gs.statcounter.com/search-engine-market-share]
PPC Competitor Analysis: Unlocking the Secrets to Outperform Your Rivals Unlock the secrets to outperforming your rivals with a comprehensive PPC competitor analysis. Learn how to refine your strategy, optimize ad performance, and boost ROI in the competitive world of online advertising.
Mastering Backlinks Outreach: The Key to SEO Success In the competitive world of search engine optimization, building backlinks to your website stands out as a powerful strategy for boosting visibility and authority. But what exactly is backlinks outreach, and why should
Keyword Competitor Analysis: Unlocking SEO Success Unlock SEO success with keyword competitor analysis. Discover your rivals' strategies, refine your SEO efforts, and uncover hidden opportunities.
Semrush vs Moz: The SEO Showdown You've Been Waiting For Semrush vs. Moz: Which SEO tool reigns supreme? Read this comprehensive comparison of features, pricing, user experience, and customer support to make an informed decision.
Ahrefs vs SpyFu in 2024: An Unbiased SEO Tool Comparison A comprehensive comparison of Ahrefs and SpyFu in 2024: features, pricing, ease of use, and more. Discover the best SEO tool for your business.
How Do Search Engines Work? A Guide On Crawling, Indexing, and Ranking Search engines are your portal to the internet. They break down huge mountains of information to answer a user's query in milliseconds. They make it seem simple, so how do search
The Ultimate Semrush vs SpyFu Showdown: Which Tool Reigns Supreme for SEO in 2024? In today's fiercely competitive digital landscape, search engine optimization (SEO) is no longer a luxury but a necessity. With the right SEO tools in your arsenal, you can outrank competitors, drive
Keyword Difficulty: What Is It & How To Measure It Keyword research is the backbone of any successful SEO or content marketing campaign. It lays the groundwork for your content strategy and tells you which keywords to focus on. Any business owner or
SEO For Google: Our Guide to Google Search Engine Optimization SEO stands for “search engine optimization.” It’s the process of optimizing your webpages to rank higher in the search results on Google and other search engines. SEO is commonly referred to as
What is Search Intent and Why Does it Matter? Search intent can be boiled down to a single question: why? Whenever you start thinking about the type of content you’re going to create for a certain topic, “why?” is the most
Content Refresh: What to do When Old Content Loses Traffic Every content marketer dreams of publishing a blog post that ranks #1 in organic search and drives a ton of highly qualified traffic. The thing many marketers don't think about is,
The 8 Best SEO Audit Tools in 2024: An In-Depth Comparison The top 8 SEO audit tools of 2024 compared: Ahrefs, SEMrush, Screaming Frog, Lumar, Moz Pro, Ryte, Sitebulb, and Google Search Console. Learn how to conduct effective SEO audits and integrate data for maximum impact.
Backlinks vs Referring Domains: What’s The Difference? (+ Tips To Build More) Discover the crucial difference between referring domains and backlinks and learn how to attract quality backlinks to boost your search rankings.
The 10 Best Competitor Analysis Tools for 2024 The 10 best competitor analysis tools for 2024. Automate data collection and analysis with specialized tools. Leverage AI-powered insights to benchmark performance and find opportunities.
How to Get to the Top of Google Search: 15 Tips Seasoned SEO experts and beginners all have one thing in common – they all want to get their websites (or those of their clients) to the top of search engine results. Or, if they’
Google Search Operators: 50+ Advanced Search Commands Google search operators are special commands that help you get more relevant search results. You type your search into the Google search bar (https://www.google.com), and these simple commands make your
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Backlink Removal: How to Remove Bad Backlinks in 5 Easy Steps What is the one thing that most digital marketers and website owners aspire for? They all want to take their websites to the top of search engine results. High-quality backlinks are essential to
A 16-Step SEO Audit Checklist to Boost Your Rankings Follow this 16-step SEO Audit checklist to find SEO errors and boost your Google rankings. Google’s algorithm now has over 200 [https://backlinko.com/google-ranking-factors] ranking factors, and they seem to be
Google's Core Web Vitals Put All Eyes on UX Google stated that [https://webmasters.googleblog.com/2020/05/evaluating-page-experience.html] its search ranking algorithm now takes user experience (UX) into consideration as of summer 2021. User experience has indirectly affected page rank
Run a Content Gap Analysis to Create Content People Crave Content gaps are exactly that—gaps in content where desired information doesn’t exist (or isn't easily found). For users, these gaps are annoying. But for content creators, they represent a
SEO Comparison Tools can Supercharge Your Content Marketing Plans SEO is a competitive field where anyone in the world could be your next challenger. Half the battle is knowing what your competition is doing now and what they plan to do in
Create a Strong Content Marketing Strategy Content marketing is a long game—you build authority and SEO strength over time as articles rank higher and get more engagement from readers. That’s why it’s important that your content
The 8 Best Free SEO Tools to Help Your Workflow If terms like XML sitemaps, largest contentful paint, and anchor text optimization sound like a foreign language to you, don’t worry, you’re not alone. Search engine optimization (SEO) can be terribly
The Types of Backlinks You Need to Know for SEO Throughout Google's evolution and exponential growth, it has always been rooted in the idea of links from one website to another. If a website links out to relevant content on an
Proven Competition Analysis: Who Are My Biggest Competitors? Competitive research is the foundation of any strong marketing strategy. It’s important to identify your competitors and their marketing tactics to help you differentiate your offering. There’s reason to dive deep
The Best Practices for UTM Parameters Do you know that feeling you get after completing a blog? You’ve checked all the boxes, from writing compelling content, adding relevant links, inserting images complete with alt text, writing witty social
Create a Powerful Google Ads Remarketing Campaign Strategy Remarketing (or retargeting) is a powerful marketing technique aimed at converting high-intent users who have had past interactions with your brand. In this type of marketing, marketers redeliver certain ads to users based
How to Improve Google Rankings: 10 Tried and Tested Ways You’re probably aware of the importance of keywords and creating high-quality content to improve Google rankings. But besides these basics, there are several other factors and tactics you should consider if you want to learn how to boost your rankings.
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Google Analytics Best Practices for Beginners Whether you want to know how many mobile devices accessed your contact page from Albania or what percentage of your traffic is made up of “travel buffs,” the questions you have about your
The Biggest SEO Trends To Stay on Top of This Year Successful SEOs are not just working on improving their craft daily; they’re also staying up to date with the latest SEO trends. They understand that SEO trends can uncover insights that will
SEO Tips for Small Businesses It's a new landscape, and small businesses are booming It might come as a surprise to the average person that small businesses, not large corporations and brands, are the areas seeing
How To Do Keyword Research: Go Beyond the Basic Metrics How many articles have you written that have never found the audience they deserved? Even the best-written content can fall flat if you don’t know how to do keyword research and optimize
The Best SEO Podcasts A podcast is an easy-to-consume content format that requires minimal effort from the listeners’ side and still helps them learn a lot. Podcasts are especially helpful for an evolving topic like SEO, for
How to Use Google’s Keyword Planner to Create Epic Content When it comes to creating epic content, sitting down and just writing something isn’t enough. It needs to be helpful, well-thought-out, and easy to find when people need it most. Getting found
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What is a Good PPC Conversion Rate? (And How to Increase It) The average PPC conversion rate across all industries is about 3.75% for search [https://www.wordstream.com/blog/ws/2016/02/29/google-adwords-industry-benchmarks] (Google Ads). And it is at about 0.77%
What is Thin Content and Why Does it Hurt SEO? Have you ever visited a website from a Google search that just seems unhelpful? There's writing on the page, but it just dances around any actual substance. Marketers are told how
On-Page SEO Checklist: Successfully Optimize Your Website Ranking high on a search is a top priority for good reason. It helps your organic website traffic build at a steady pace, and it increases brand awareness and credibility. All of that
Google Ads vs. Microsoft (Bing) Ads: the $175,672 question It doesn’t seem like there should even be a Google ads vs. Microsoft (formerly Bing) Ads debate. Google processes [https://www.internetlivestats.com/google-search-statistics/] almost 10 times more searches than Bing [https:
SEO Title Tags: 5 Easy Rules (+Examples to Learn From) SEO title optimization is an important factor that search engines use to determine whether or not your page is relevant to a search query. In short, if you want to boost your rankings, you need to pay attention to SEO title optimization.
How To Use Google Trends: 10 Unique Ways To Boost Your SEO Savvy SEOs don’t just count on Google Ads search volumes and third-party tools to get their intel. They know how to use Google Trends to get meaningful insights into search demand and their market. You can do this too if you choose to explore beyond the basic insights and trends on the front page.
Brilliant Uses for Google Alerts in Your Marketing Imagine a completely free tool that could help you build traffic and search for marketing opportunities. You might even be using it in a basic sense, because these are Google Alerts. By using
How To Find Long Tail Keywords For Better SEO You could optimize for a high-traffic short tail keyword like “best pancake recipes” and hope someone finds your page on a crowded and competitive search engine results page (SERP). Or you could create
9 Free SEO Certifications to Add to Your Resume Whether you’re new to SEO and looking to learn about the industry or a seasoned vet who needs to reinforce their skill set, free SEO certifications can help. Not only will the
PPC Campaign Management: 6 Ways to Keep Ads Fresh and Profitable Good PPC campaign management is the difference between a successful digital marketing strategy and paying money to take up real estate on the web. Not many small businesses are lucky enough to find
6 Steps to Nailing SEO Outreach Improving your SEO helps you get more traffic, acquire more customers, and grow your business faster. But, you can’t improve your SEO passively. You need to put in real effort to improve
You Don't Have to be #1 in Google Ads In Google Ads, being number one sounds like the ultimate goal, but it could cost more than it's worth. Many PPC managers with deep Google Ads experience stayed focused on reaching
Compare Your Ranks Against Competitors Competitive research plays a major role in SEO improvement. If you are searching your competitors, you're ultimately going to compare their keyword rankings to your own. So what if we rolled
E-E-A-T: Google's Quality Rubric for Better Rankings Quality is often in the eyes of the beholder, so when we want to make quality content, whose eyes do we need to impress? For content marketers and SEOs, the answer is our
A 9-Point Local SEO Audit Sometimes, SEO isn’t just about bringing the most qualified visitors from search engines. It's also about making your business easy to find for local customers. Whether you’re a brick-and-mortar
How To Do Local SEO Research Whenever we want to go to a restaurant, call a technician, or even go to a supermarket, we usually check out the first few results on Google. Many of these top local businesses
Search Features: Get More out of Google's Results Page When you search for something on Google, you’ve probably noticed that Google presents its results in a number of different formats. Search for “Beyoncé” [https://www.google.com/search?q=beyonce] and
What are SERP Features? (And How to Get Them) SERP features are the fancy tables, widgets, and info-panes that Google places on its results pages to satisfy readers’ search intents without the need for them to ever click through to another page.
19 Ways To Promote Your Website and Boost Traffic Competition is increasing incredibly fast and traffic channels that used to serve for content promotion are no longer a low-hanging fruit. That’s the reason why I want to share with you 14 strategies that will help you drive results and let your content bring you traffic.
Create Urgency Without Killing Your Conversions When you write for conversions, the right phrasing makes all the difference in getting the reader to take action. But knowing exactly what makes them call, click, buy, visit or read can be
How to Write Good Ads that Get Clicks Think about how often you write and update text ads. Every time you start new campaigns, update products, and test your ads, you create habits that carry over into the next time you
A Clear Google Ads Tutorial for Beginners Businesses have seen big success with Google Ads (Adwords). Taking that first step seems like an easy choice, but many stop short when they see the requirements. You have to bid on keywords,
Monthly SEO Report Template - What You Need to Include A good monthly SEO report draws the line differentiating a good SEO consultant from a bad one. You need to be able to provide your clients with a detailed report that helps them
The Ultimate Guide to Nail Your Video SEO Strategy Did you know that video will constitute 82% [https://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/white-paper-c11-741490.html] of all global IP traffic by the year 2022? This clearly shows
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How to Come up with Content Ideas: 12 Ideas for Any Industry We hear this from people building up their content. How do you come up with new ideas to write about? Let's not hide it: this isn't always the easiest
Will a one-page website work for your business? The way your website looks goes a long way to affecting the user experience, your SEO efforts - and your conversions. But before you get into the nitty gritty of designing your website,
PPC Strategy Tips for a Strong Campaign There are a lot of elements and aspects you have to factor in to properly organize your effort and deliver the desired results. So, you can follow these six actionable and powerful tips to create an effective PPC strategy.
Google Ads Best Practices and Tips It's easy to underestimate how much work goes into making an effective Google Ad. Each one has been precision-tooled to capture that front-page top spot and drive conversions from there. It
Mailchimp's Content Strategy Converts Freemium Users to Paid Think about the emails and newsletters you get from businesses. Right at the bottom of these emails, we see a common name popping up across many of them: Mailchimp. Many of these businesses
How to Use a ROAS Calculation to Optimize Your Ad Campaigns If you’ve ever run a digital advertising campaign, you’ve likely run into the issue of not knowing if your campaign is performing well enough to make it worth the cost.
Tie Natural Language Search into your SEO Search engines only want one thing: To give you the best possible answers to your questions. Only, for a long time, they didn't want you to phrase your question as a
Medium Can't Match Twitter's Huge Engagement Metrics Twitter, one of the most popular social media sites in the world, was founded in 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams. Six years later, in 2012, Evan Williams
Advanced Methods to Calculate Customer Acquisition Cost Understanding the customer acquisition cost formula is one of the quickest ways to improve the ROI of your PPC ads and improve your PPC strategy.
Competitor Analysis: Research Their Marketing Strategy Conducting a high-level competitive analysis can branch off into different kinds of online success. Often, your most significant opportunities come from your competitors’ data. Keeping up with your competitors’ marketing strategies is a
Write a Good Email Pitch -- Tips for SEOs In SEO and content marketing, non-sales people have to turn to email pitches to take advantage of business best practices. If this sounds familiar to you, maybe you've been there--asking for
Make the Most of a Link Sharing Offer Since link prospecting is a normal part of content marketing, you might get a cold email from someone you've never met, asking for a link. And that link might be for
Steps to Get Content Ideas From Social Media Sourcing new content ideas [https://www.spyfu.com/blog/come-up-with-content-ideas/] can be a frustrating chore for content creators. We feel like we've tapped every bit of creativity at our disposal. Here&
Schema Markup for SEO: A Beginner's Guide Schema markup isn’t necessary for everyone, but even a basic understanding of what schema is and how to use it can help you optimize your website. Schema markup [https://developers.google.com/
The Ultimate Guide to Keyword Tools for Your Business The web isn’t as wild as it once was. Long gone are the days when you could brainstorm some search terms for your site, mix them into your content (or advertising copy)
A Google Analytics Certification Helps you Master its Metrics It's easy to look at a Google Analytics (GA) certification as some great padding for your CV when you should be looking at it as your team's secret weapon.
Find Your Competitors' Affiliates How can I find my competitors’ affiliates and reach them myself? Your competitor's affiliates make money by sending traffic to the selling site and getting a commission from any sales that
PPC Landing Pages -- Best Practices to Maximize Conversions PPC landing pages are the first things your leads see after they click on your PPC ad. If they’re poorly created (or just links to your homepage), those leads are likely to
10 SEO Goals You Should Target We like the idea of setting goals at any point in the year. There's no specific month to start fresh. You choose. It’s exciting to think about the strategies you’
How to Check Website Ranking--For Any Point in Time Ranking History lets you go back in time to check your website ranking and how those rankings changed month to month (or across many months, years, you get the idea). Before you can improve the SEO of any site, you have to understand where it’s been.
Increase Your Page Rankings: 4 Things to Change to Rank for More Keywords According to business leader and best-selling author Farshad Asl [https://m.facebook.com/watch/?v=1284835488529309&_rdr], “Knowledge is learning something new every day. Wisdom is letting go of some bad habits
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15 of the Most Effective SEO Tips for Beginners If you’re new to search engine optimization, diving right in without any guidance could be one of the biggest mistakes you can make. You must look for the most effective SEO tips
How to Get Backlinks: 14 Easy Ways to Create a Backlink Profile It’s a well-known fact that if you build backlinks (quality ones, that is), they help you boost your authority and search engine rankings. Perhaps you’ve even engaged in link building strategies
This 5-Step Google Ads PPC Audit Helps to Max Your ROI PPC ad campaigns are, unfortunately, more like children than fish. They require supervision, love, and care in order to grow; you can’t just toss in some food and forget about them for
Guess which Content Types Get the Most Backlinks? Between emailing leads and running ads, you have access to what feels like an infinite number of digital avenues to pursue. In addition to focusing your customer acquisition attempts on ads and marketing
How HubSpot's SEO Strategy Helps them Win the Traffic Game At first glance, you might not think to compare HubSpot and Salesforce. They're two very different companies—one is primarily a tool for salespeople founded in 1999. The other is a
How Are Negative Keywords Different? Their name sounds like the worst parts of your campaign, but negative keywords can save your budget and your quality score. Negative keywords focus your ad spend by telling companies like Google and
Pinterest is a Waste of Time...for Conversions There’s an interesting Pinterest and Etsy connection that I just can’t stop thinking about. Etsy and Pinterest make for a one-sided love story. Etsy's biggest champion is an utter
Increase Conversions: My Data-Driven Experiment Shows You How Or titled, "Search Autocomplete Boosts Sales by 24%, and I Can Prove it." I'll share the payoff right up front. Adding or improving typeahead (auto complete) on a search
Tackle New Challenges with Advanced Keyword Research (Webinar Video) So much is changing in search marketing, and that calls for polishing your keyword research skills. Users have higher expectations when they ask a question, and Google is always adjusting the game. That&
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How Search Engine Crawlers Index Your Website If you’ve ever wondered how search engines find your site, the answer is simple: they send out crawlers. Built to mimic how human users interact with your website, search engine crawlers review
PPC 101: Everything You Need to Get Started with Paid Google Ads The value of PPC advertising can be summed up in one word: reach. When you place your ad on a Google search engine results page (SERP), you’re standing on the shoulders of
Grow High-Quality Backlinks with Tips from 360 Learning's Success Story We all want quality backlinks, but getting them isn’t easy, especially for newer websites. Should you use cold emailing, guest posting, broken link building, or some other, more obscure strategy? The answer
Find the Most Profitable Keywords for Your Market Niche Keywords don’t bring you profit; they bring you people. The most profitable keywords for your business are the ones that will attract relevant readers who are likely to purchase your product or
Image SEO Tips to Put into Action Page speed and user experience: two crucial ranking factors for any page, and you can make or break them both with image SEO. Image SEO is so important that Google makes tools [https:
4 Steps to Find (and Beat) Your Organic Competitors Although we often like to think of SERP rankings as a meritocracy, the reality is that they are not. Often, the best written or most informative pieces don't reach the top
What Is ToFu Content and Are You Creating Enough of It? Opening up the top of your funnel is one of the most effective strategies you have for building an audience for your brand. And that’s exactly what ToFu content does—it’s
How to Use Google Search Console for Amazing Insights Many people make the mistake of believing that learning how to use Google Search Console [https://search.google.com/search-console/about] (GSC) properly isn’t worth their time because there are more all-encompassing
How Warby Parker Built Their Eyewear Empire with SEO A decade ago, consumers would never have thought of buying glasses online. There were doctors to consult, prescriptions to fill, opticians to see—almost the entire process was handled via in-person, one-on-one interactions.
Internal Links Affect your SEO: A Data-Backed Analysis How many internal links is too many? Can I link with total abandon? It’s a question we’ve all probably asked ourselves before. And while Google doesn’t penalize you for linking
Build a Competitive Analysis Template Sun Tzu once said, “In the middle of chaos lies opportunity.” And in SEO, there is no bigger opportunity than the chaos of the SERP rankings. Competitive analysis is how we find these
3 Things Google Told Us About BERT That Can Help Your SEO When Google first set BERT loose on its search engine a year ago, they said it would affect one in 10 search results [https://blog.google/products/search/search-language-understanding-bert/]. That means roughly 120
Grow Your Rankings Through Topical Authority Sometimes writing a high-quality, SEO-optimized article isn’t enough. While you might rank well for a target keyword and provide a great resource for readers, that alone may not elevate content enough to
A Guide to Using a Keyword Matrix to Elevate Your Keyword Research SEO is easy--in theory. Just create content that answers the question your audience enters into a search bar and, voila! You’re optimized. Note the sarcasm, because we all know it takes so
Find Link Opportunities With Less Hassle by Doing a Competitor Backlink Analysis The average price of a link [https://www.sociallyinfused.com/marketing/search-engine-optimization/buy-backlinks/] bought on the web is $291.55. Why? Because links are a major ranking factor, and no one likes to
Growth Hacking vs Traditional Marketing Growth hacking is a term that’s fairly popular today. In fact, interest in this topic has gradually increased over the past few years all over the world, according to Google Trends. Image
A Comprehensive Guide to SEO for Ecommerce Websites An ecommerce business can only benefit from a strong SEO strategy. According to Internet Live Stats [https://www.internetlivestats.com/one-second/#google-band], every second, there are over 78,000 searches on Google. These
What is a Good Bounce Rate in Google Analytics? Have you ever faced a situation where you get a lot of website visitors, but a shallow conversion rate [https://www.spyfu.com/blog/pinterest-bad-conversions/]? It seems that these visitors come to your
Off-Page SEO Strategies to Rank on the First Page of Google Search engine optimization (SEO) is the backbone of most digital marketing strategies. A high search engine ranking gives you more visibility and increases your website traffic. This, in turn, boosts brand awareness and
What is Alt Text for Images and Why Is It Important for SEO? Alt text for images is vital to successfully optimize every aspect of your page content for search engines. However, it's often forgotten or even disregarded by a lot of marketers and
How to Advertise on Google -- 12 Steps to Get Started Google Ads is a Pay-Per-Click (PPC) system [https://www.spyfu.com/blog/good-ppc-conversion-rate/] that allows your brand to appear in search results when people look up information relevant to your products or services.
How Much Does it Cost to Advertise on Google? Creating a realistic budget for your advertising campaigns is important. If you’re not accurately accounting for the costs, it’s easy to miss the mark. But when someone asks how much do
The Beginner's Guide to Rich Snippets Rich snippets are the page descriptions that you see for the search results on Google and other search engines [https://www.spyfu.com/blog/how-do-search-engines-work/]. There are a lot of ways in which
5 Things to do Before Getting Started with Keyword Research Targeting the wrong keyword in your article or on your landing page is a disaster. No matter how much traffic you bring in by ranking, it won’t matter. That’s what makes
A 10 Minute Competitive Audit to Instantly Improve Your Site By choosing the right tools, any business owner can do a meaningful competitive audit in just 10 minutes.
Squarespace's Killer Keyword Strategy Created $11.9M in SEO Value Nowadays, even the smallest of small businesses needs a website. Whether it’s your local hardware store, your go-to sandwich shop, or that up-and-coming brew pub down the road, people expect there to
Use Secondary Keywords to Multiply Your Organic Traffic Over the past decade, Google has fundamentally changed how it categorizes knowledge [https://www.searchenginejournal.com/google-algorithm-history/hummingbird-update/] —moving from strings to things. In other words, Google used to organize pages based on
A Google Ads Workaround for Hidden Search Terms Google announced it would limit the search terms they show you [https://searchengineland.com/google-ads-to-limit-search-terms-reporting-citing-privacy-340137] in your Google Ads reporting, even if you paid for that click to your ad. If this raises
How to Mine Facebook for Content Marketing Ideas Buried deep within Facebook Ad Manager, there’s a powerful feature that’s rarely mentioned outside of paid media teams. But for SEO & content marketers, it’s an innovative way to come
Know Your Competition: A Complete Tech Stack of Six Competitive Analysis Tools Knowledge may be power, but you can always have too much of a good thing. In digital marketing, a sea of data on your competitors is only a Google search away, but just
Why a Keyword Density Calculator Might Actually Hurt Your Content There was once a time, early in the days of search engines [https://medium.com/@mainstreethost/digital-marketing-in-the-90s-39ca4e5d0df0], where keyword density calculators and keyword stuffing helped SEO. Those days have been gone a long,
Create a Content Calendar in 3 Easy Steps Lots of websites are looking for that viral moment. The one post that strikes a chord in readers and sends their website into the stratosphere. The reality of successful content marketing is much
WWW vs Non WWW: Which is Right from SEO Perspective If you have ever found yourself questioning what’s the difference between www and non-www websites and which one is better, you can benefit from the following breakdown. Especially if you plan to
Bing SEO vs Google SEO: Optimizing Your Site for Both With 5.6 billion [https://kenshoo.com/monday-morning-metrics-daily-searches-on-google-and-other-google-facts/] searches per day, Google may seem like the only search engine worth optimizing for—but it's not the only one in town. Microsoft&
Does Scholarship Link Building Still Work? Some say Scholarship Link Building is dead, while other SEO agencies still offer it as one of their core link building services. Are they still quality links? Who is right? Google has been
How to Determine Search Intent: A Step-by-Step Guide Even with the best marketing magic, we can't read minds. (It only seems that way at times.) That's because content marketers are doing their best to determine search intent
Keyword Research with Next Generation Metrics (Webinar Video) The way we rely on searches in our everyday lives has created a massive shift in keyword strategy [https://www.spyfu.com/blog/getting-started-with-keyword-research/]. People changed how they interact with search results. We&
PPC Keywords - Best Tool for Keyword Research The best PPC keyword strategies are built on strong keyword choices and ongoing improvement. You don't just set your list once and press "go." Start with popular terms in
Google Ads vs AdSense - The Differences You Need to Know A lot of people have often wondered what the differences are between Google Ads (formerly AdWords) and AdSense. To a beginner, both might seem like the same thing. And a lot of people
Does Duplicate Content Hurt Your SEO? When you’re creating high-quality content for your blog, it makes sense that you would want to share it in as many places as possible. But how you share that content is key.
A Guide to Mastering YouTube YouTube is simple but vast, we wanted to understand the platform better and the best ways to use it to help businesses. So let’s talk about the power and pitfalls of YouTube.
Google Penalty Recovery: How to Fix Your Issues Getting a Google Penalty is every webmaster’s worst nightmare. After all, it can send years of hard work down the drain. Now only does it affect your site traffic but it also
Build a Powerhouse Content Plan (Webinar Video) The right content can draw highly qualified traffic to your site. When done well, it delivers strong bang for your buck and builds on itself over time. To get there, you need to
Small Businesses can Benefit from Google Ads This guest post comes from the SpyFu community. Google Ads is one of the most efficient methods of paid online advertising which is used by thousands of small, medium and large business organizations.
5 of the Best SEO Case Studies to Inspire You In 1748, John Montagu spent his leisure time playing cards. And he always craved snacks while playing cards. One day, he came up with an idea to slip a piece of beef in
Allbirds Weaves its Brand-building Expertise into SEO and Google Ads We're enamored by this story of Allbirds [https://www.allbirds.com/]—the direct-to-consumer (DTC) shoe brand that has taken the market by storm with their wool-based, sustainably sourced footwear. In an
What is a Meta Tag (and how do they work in HTML)? Understand How Meta Tags Affect Search Engine Crawlers We all talk about on-page and off-page SEO [https://www.spyfu.com/blog/on-page-vs-off-page-seo/] and how useful it is for boosting the ranking potential of
How Intercom's Content Strategy Helped Them Become a Leader in Website Chat Even if you’re not familiar with Intercom [https://www.intercom.com/] as a company, you’ve probably encountered their product on more than one occasion. As an industry leader in live chat
How to Make a Business Video from Home Continuing our tips for small businesses, we're sharing our best ways for anyone to look more natural in front of the camera. Many people are turning to video as a way
Use Evergreen and Time Sensitive Content in your Strategy The timing of your content gives you an advantage. If it is topical and closely tied to a trend or news event, it's more likely to get swooped up into the
Content Marketing Survival Guide 2020 - Early Covid Challenges (Webinar Video) Update: this video was originally shared in March 2020. Developments since then have made some of the resources obsolete. As of 2023, any special discounts mentioned may no longer be offered. ******************************************************************* We had
Dwell Time in SEO: All You Need to Know Google uses over 200 ranking factors in their search algorithms, and dwell time is one of them. Dwell time is the amount of time a visitor spends on a web page when they
The 30 Best SEO Chrome Extensions Built to Help you Rank Ranking for your business' target keywords can be the difference between success and failure. Ranking means traffic, and traffic means sales. Luckily, there are dozens of SEO Chrome extensions out there to
Manage your keyword research and tracking together Keyword research [https://www.spyfu.com/] isn’t done in one sitting. One keyword idea inspires another, you find areas of opportunity, and then the ranked pages on those keywords give you even
How Competitor Analysis Leads to Better SEO With the abundance of information about perks of competitor analysis [https://blog.hubspot.com/marketing/competitive-analysis-kit] on the internet, many marketers still don’t take full advantage of it. Usually, they say something
7 Tips for Using the Google Keyword Planner Google Ads (AdWords) is the most popular advertising platform used by marketers and businesses worldwide. And, it has the broadest reach when it comes to where you can display your ads. However, given
7 Best Practices to Optimize Your Sitemaps for SEO A lot of SEO experts struggle with the question of whether to create a sitemap or not. Some believe that it is unnecessary, and they can do without it. And then some firmly
8 of the Best Online Sitemap Generator Tools and Tips The first step to building your own website is to build a sitemap for it [https://www.spyfu.com/blog/creating-a-sitemap/]. In this post, we’ll take a look at what sitemaps are,
7 Tips to Optimize Your Press Release for SEO SEO is as essential for your press release as it is for other content. Since consumers look for brands online, optimizing your press release for SEO holds more importance than ever. It can
Topic Clusters Help Your Writing and Your SEO One of the primary goals of content is to get your business noticed. The thinking here is that the more people who see your content, the better since this attracts more traffic to
Everything You Need to Know about Anchor Text Optimization Google’s Penguin update [https://moz.com/learn/seo/google-penguin] in 2012 drastically changed the SEO landscape. Websites with toxic and spammy backlinks were penalized. Google also started considering the anchor text of
Drift’s Blog Helped Them Build a Multi-Million Dollar Brand When David Cancel founded Drift, he intentionally went after a competitive industry: website chat. Dave has an unorthodox view on starting companies: He prefers to go into industries that have plenty of competition
Fix Your Robots.Txt Crawl Error If you're attempting to get your pages indexed in Google, Google Search Console can be one of the best resources for you. However, it can also become quite a headache when you run into indexation errors. In this post, we'll cover one of the most common indexation errors, and show you how to fix it.
SEO or PPC: Which Should You Choose? (Infographic) Most marketers are often faced with a dilemma of choosing between SEO and PPC. In this article we've outlined which one may be best suited for your business
Learn about Niche Keywords You know the importance of keywords and keyword research. You have likely spent a good deal of time pinpointing those sweet keywords and keyword groups that help you rank and build focused content.
How to Increase Average Order Value With Google Remarketing Campaigns Providing a personalized experience to your target audience is one of the keys to success for ecommerce companies. On your end, providing such an experience can lead to huge things for your company.