Download Your Competitors' Most Profitable Keywords
and Ads For Paid and Organic Search

What is SpyFu?
Step 1:
Enter your competitor's website to get started
As Seen In:
As seen in Entrepreneur, Forbe, The 4-Hour Workweek, The Washington Post, and The Wall Street Journal

What Does SpyFu Do?

SpyFu exposes the search marketing secret formula of your most successful competitors.

Search for any domain and see every place they've shown up on Google: every keyword they've bought on Adwords, every organic rank, and every ad variation in the last 11 years.

Learn how to connect with these domains, too. Find online and traditional leads methods -- social media, email, phone, and address -- you can't find anywhere else.

3 stacked screenshots showing the domain overview results page for the domain SpyFu.com

  • Increase your website traffic

    Our smart recommendations drive clicks to your SEO or Adwords campaigns.

  • Track your keyword rankings

    Monitor your paid and SEO rankings on Google, Bing and Yahoo.

  • Make Better Connections

    Reliable contact info helps you build partnerships or generate sales leads.

PPC Competitor Research

Search for a competitor. See every keyword they've ever bought on Google and every ad test they've run. Make their successes your own and avoid their mistakes.

Adwords Competitor Keyword Spy Tool

Search for a competitor. Download their PPC keywords. It's that simple. No download limits. See how many clicks they get and how much they pay for each keyword.

Monitor PPC Competitors

Keep track of every domain bidding on your AdWords. Catch changes in ad spend over time. Watch out for emerging competitors and shifts in strategy.

Find Competitors’ Keywords you Don’t Already Buy

Enter 3 competitors. See the core profitable keywords all three bet their money on. Discover the ones they've been buying for years that you never thought of.

Adwords Advisor - Our Best Adwords Keyword Research

Enter YOUR website. We analyze all your competitors' AdWords bidding history and recommend the most profitable keywords you're not already buying.

Adwords Keyword Grouping Tool

Visualize your competitors' AdWords keyword groups. See which keyword groups are most effective for them and add them to your own campaign.

Competitor Adwords Campaign and Ad Test History

Browse your competitor's complete AdWords campaign history. See the results of every ad split test they've ever run and the early keywords that didn't work out.

PPC Negative Match Recommendations

Wasting money on AdWords? Scan your account for costly overly-broad keyword matches that your competitors already tried and failed.

PPC Ad Rank Tracker

Track your ranking progress and impression share on your most important keyword groups. We'll suggest expansion keywords and actions to take. Try it free.

SEO Competitor Research

Search for a competitor. See every keyword they rank on. Uncover the exact content and backlinks that lets them outrank you.

Research Competitors SEO Keywords

Search for a competitor. Download their SEO keywords. It's that simple. See what they rank on and how many clicks they get.

Spy on Your SEO Competition

Keep track of every website in your SEO niche. Catch changes in rankings and content over time. Watch out for emerging competitors.

3-way Competitor Keyword Research Tool

Enter 3 competitors. See the core profitable keywords they all rank on and you don't. Find out why. Unlimited downloads.

Keyword Group Analysis Tool

Organizing your SEO keywords into groups sucks! It's tedious and takes forever. This tool does it for you automatically in seconds.

Complete Keyword Ranking History

Trace the ranking history of any page or website on a keyword. Discover the algorithm change or site optimization that caused their rise or fall.

Custom Branded SEO Client Reports

Custom branded SEO reports designed to land and retain clients. Prove your value > Highlight opportunities > Show competitor action.

Check Competitor Backlinks by Keyword

Find out which backlinks do your competitors have that you don't. See the exact links that let them outrank you on a specific keyword.

Influencer Marketing - Social Outreach for Backlinks

Target the influencers whose links will help you rank on a specific keyword with a custom audience on Facebook or Twitter. Or build a relationship directly.

Track your SEO Keyword Rankings

Track your ranking progress and impression share on your most important keyword groups. We'll suggest expansion keywords and actions to take.

Keyword Research Tools

Search for a competitor. See every keyword they've ever bought on Google and every ad test they've run. Make their successes your own and avoid their mistakes.

Google Keyword Tool Alternative

Generate targeted keyword ideas. Filter by search volume, cpc, SEO difficulty, number of advertisers, click-through rate, more.

Keyword Grouper Tool

Paste in a list of keywords and we'll organize them into groups and add search volume and CPC data to them.

PPC Ad Test Winners and Losers

Learn the secret tricks of the most successful advertisers for any keyword. See the results of every ad test ever run. Take the successes, avoid the mistakes.

Adwords Keyword Advice for Your Campaign

Type in a keyword, see the most profitable keywords in that niche. It's that simple. Everything we know about competitor-driven AdWords research in one click.

Quality Backlinks for Specific Keywords

Enter a keyword and see the sites and backlinks that help you rank on that keyword. SpyFu backlink recommendations are 100% safe and actively indexed by Google.

PPC and SEO SERP Analysis

Big lessons in deep SERP analysis: Find specific ranking factors for each keyword. Uncover the weak sites that manage to rank anyway and learn their secret.

SEO Keyword Ranking History

Trace the ranking history of any page or website on a keyword. Discover the algorithm change or site optimization that caused their rise or fall.

Domain Leads and Top Lists

Create your own custom list of domains. Filter by industry, location, ad spend, search traffic, social media, and technologies.

Top Websites by AdWords Spend and Search Traffic

We sorted 50 million+ websites into lists like Top Advertisers by State and City. Drill in by SEO traffic, social media and more.

Highest CPC and Most Searched Keywords

Our keyword metrics come directly from Google Keyword Planner and we created lists of the highest CPC and search volume keywords.

Step-by-Step Guides

We wrote these guides to walk you through using SpyFu (and other tools) to get things done. Follow these workflows, and you will be successful.

Find the Keywords Most Important in Your Market
  1. Discover core niche keywords.
  2. Organize them into concepts.
  3. Expand the groups.
  4. More...

Increase Your Rank on Specific Keywords
  1. Research keywords to focus on.
  2. Set a baseline.
  3. On-page technical audit.
  4. More...

Starting a New Adwords Campaign
  1. Get an Adwords account up and running the right way.
  2. Find the most sure-win keywords.
  3. Start with winning ad copy.
  4. More...

Researching Your Competitor’s Marketing Strategy
  1. Search for your competitor’s domain.
  2. Search for your domain.
  3. Dig deeper and look at history.
  4. More...

Planning a Content Marketing Campaign
  1. Don’t shoot for perfect.
  2. Understand your goals.
  3. Set a baseline.
  4. More...

Plus a Library of over 200 Video Tutorials

We cover everything from a Full Tour of every aspect of SpyFu to our super laid-back cancellation and refund policy.

View Library

Membership starts at just $33/month.
Unlimited data and downloads.

Every plan includes unlimited searches and downloads.
30-day, no questions-asked, money back guarantee. No contracts. Zero hoops.

Try SpyFu today, risk free