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Zac Harris

Zac Harris

Data lover, taco expert and SEO ninja.

26 posts •
How To Use Google Trends: 10 Unique Ways To Boost Your SEO
SEO

How To Use Google Trends: 10 Unique Ways To Boost Your SEO

Savvy SEOs don’t just count on Google Ads search volumes and third-party tools to get their intel. They know how to use Google Trends to get meaningful insights into search demand and their market. You can do this too if you choose to explore beyond the basic insights and trends on the front page.

  • Zac Harris
    Zac Harris
  • Sidra Condron
    Sidra Condron
16 min read
The Best SEO Podcasts Every Marketer Should Listen To
SEO

The Best SEO Podcasts Every Marketer Should Listen To

A podcast is an easy-to-consume content format that requires minimal effort from the listeners’ side and still helps them learn a lot. Podcasts are especially helpful for a technical topic like SEO, for

  • Zac Harris
    Zac Harris
  • Sidra Condron
    Sidra Condron
7 min read
A 9-Point Local SEO Audit
Local SEO

A 9-Point Local SEO Audit

Sometimes, SEO isn’t just about bringing the most qualified visitors from search engines. It's also about making your business easy to find for local customers. Whether you’re a brick-and-mortar store or

  • Sidra Condron
    Sidra Condron
  • Zac Harris
    Zac Harris
11 min read
Advanced Search Operators: 50+ Google Search Commands
SEO

Advanced Search Operators: 50+ Google Search Commands

Google search operators are like secret cheat codes that help you get more relevant search results. You still type your search into the Google search bar, but with search operators, you add a

  • Sidra Condron
    Sidra Condron
  • Patrick McGrane
  • Zac Harris
    Zac Harris
15 min read
A 15-Step SEO Audit Checklist to Boost Your Rankings
SEO

A 15-Step SEO Audit Checklist to Boost Your Rankings

Follow this 15-step SEO Audit checklist to find SEO errors and boost your Google rankings. The ugly days of keyword stuffing your way up the SERPs are far away in the rearview mirror.

  • Sidra Condron
    Sidra Condron
  • Zac Harris
    Zac Harris
24 min read
What is SEO? A Guide to Google Search Engine Optimization
SEO

What is SEO? A Guide to Google Search Engine Optimization

SEO stands for “search engine optimization.” It’s the process of optimizing your webpages to rank higher in the search results on Google and other search engines. SEO is commonly referred to as

  • Zac Harris
    Zac Harris
2 min read
15 Ways to be on Top of Google Search
SEO

15 Ways to be on Top of Google Search

Seasoned SEO experts and beginners all have one thing in common – they all want to get their websites (or those of their clients) to the top of search engine results. Or, if they’

  • Zac Harris
    Zac Harris
15 min read
PPC Strategy Tips for a Strong Campaign
PPC

PPC Strategy Tips for a Strong Campaign

There are a lot of elements and aspects you have to factor in to properly organize your effort and deliver the desired results. So, you can follow these six actionable and powerful tips to create an effective PPC strategy.

  • Zac Harris
    Zac Harris
9 min read
On-Page SEO Checklist: Successfully Optimize Your Website
SEO

On-Page SEO Checklist: Successfully Optimize Your Website

Achieving a high search engine rank is a top priority for website owners and digital marketers. It boosts organic website traffic at a steady pace, and it increases brand awareness and credibility. All

  • Zac Harris
    Zac Harris
8 min read
Medium Can't Match Twitter's Huge Engagement Metrics
Analytics

Medium Can't Match Twitter's Huge Engagement Metrics

Twitter, one of the most popular social media sites in the world, was founded in 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams. Six years later, in 2012, Evan Williams

  • Zac Harris
    Zac Harris
  • Mike Roberts
    Mike Roberts
7 min read
SEO Title Tags: 4 Easy Rules (+Examples to Learn From)
SEO

SEO Title Tags: 4 Easy Rules (+Examples to Learn From)

SEO title optimization is an important factor that search engines use to determine whether or not your page is relevant to a search query. In short, if you want to boost your rankings, you need to pay attention to SEO title optimization.

  • Zac Harris
    Zac Harris
  • Sidra Condron
    Sidra Condron
15 min read
15 of the Most Effective SEO Tips for Beginners
SEO

15 of the Most Effective SEO Tips for Beginners

If you’re new to search engine optimization, diving right in without any guidance could be one of the biggest mistakes you can make. You must look for the most effective SEO tips

  • Zac Harris
    Zac Harris
13 min read
How HubSpot's SEO Strategy Helps them Win the Traffic Game
SEO

How HubSpot's SEO Strategy Helps them Win the Traffic Game

At first glance, you might not think to compare HubSpot and Salesforce. They're two very different companies—one is primarily a tool for salespeople founded in 1999. The other is a tool for

  • Zac Harris
    Zac Harris
7 min read
What is Bounce Rate in Google Analytics?
SEO

What is Bounce Rate in Google Analytics?

Have you ever faced a situation where you get a lot of website visitors, but a shallow conversion rate? These visitors come to your website and immediately leave, without even visiting a second

  • Zac Harris
    Zac Harris
10 min read
What is Alt Text for Images and Why Is It Important for SEO?
SEO

What is Alt Text for Images and Why Is It Important for SEO?

Alt text for images is vital to successfully optimize every aspect of your page content for search engines. However, it's often forgotten or even disregarded by a lot of marketers and website owners.

  • Zac Harris
    Zac Harris
7 min read
The Beginner's Guide to Rich Snippets
SEO

The Beginner's Guide to Rich Snippets

Rich snippets are the page descriptions that you see for the search results on Google and other search engines. There are a lot of ways in which these can be enriched to make

  • Zac Harris
    Zac Harris
17 min read
A 10 Minute Competitive Audit to Instantly Improve Your Site
Competitive Research

A 10 Minute Competitive Audit to Instantly Improve Your Site

By choosing the right tools, any business owner can do a meaningful competitive audit in just 10 minutes.

  • Zac Harris
    Zac Harris
11 min read
WWW vs Non WWW: Which is Right from SEO Perspective
SEO

WWW vs Non WWW: Which is Right from SEO Perspective

If you have ever found yourself questioning what’s the difference between www and non-www websites and which one is better, you can benefit from the following breakdown. Especially if you plan to

  • Zac Harris
    Zac Harris
5 min read
Does Scholarship Link Building Still Work?
SEO

Does Scholarship Link Building Still Work?

Some say Scholarship Link Building is dead, while other SEO agencies still offer it as one of their core link building services.  Are they still quality links? Who is right? Google has been

  • Zac Harris
    Zac Harris
10 min read
Google Ads vs AdSense - The Differences You Need to Know
PPC

Google Ads vs AdSense - The Differences You Need to Know

A lot of people have often wondered what the differences are between Google Ads (formerly AdWords)  and AdSense. To a beginner, both might seem like the same thing. And a lot of people

  • Zac Harris
    Zac Harris
6 min read
How to Improve Google Rankings: 10 Tried and Tested Ways
SEO

How to Improve Google Rankings: 10 Tried and Tested Ways

You’re probably aware of the importance of keywords and creating high-quality content to improve Google rankings. But besides these basics, there are several other factors and tactics you should consider if you want to learn how to boost your rankings.

  • Zac Harris
    Zac Harris
11 min read
The 30 Best SEO Chrome Extensions Built to Help you Rank
SEO

The 30 Best SEO Chrome Extensions Built to Help you Rank

Ranking for your business' target keywords can be the difference between success and failure. Ranking means traffic, and traffic means sales. Luckily, there are dozens of SEO Chrome extensions out there to help

  • Zac Harris
    Zac Harris
10 min read
7 Best Practices to Improve Your Sitemaps for SEO
SEO

7 Best Practices to Improve Your Sitemaps for SEO

A lot of SEO experts struggle with the question of whether to create a sitemap or not. Some believe that it is unnecessary, and they can do without it. And then some firmly

  • Zac Harris
    Zac Harris
6 min read
Drift’s Blog Helped Them Build a Multi-Million Dollar Brand
Case Study

Drift’s Blog Helped Them Build a Multi-Million Dollar Brand

When David Cancel founded Drift, he intentionally went after a competitive industry: website chat. Dave has an unorthodox view on starting companies: He prefers to go into industries that have plenty of competition

  • Zac Harris
    Zac Harris
9 min read
Fix Your Robots.Txt Crawl Error
SEO

Fix Your Robots.Txt Crawl Error

If you're attempting to get your pages indexed in Google, Google Search Console can be one of the best resources for you. However, it can also become quite a headache when you run into indexation errors. In this post, we'll cover one of the most common indexation errors, and show you how to fix it.

  • Zac Harris
    Zac Harris
2 min read
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