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Patrick McGrane

24 posts •
Advanced Search Operators: 50+ Google Search Commands
SEO

Advanced Search Operators: 50+ Google Search Commands

Google search operators are like secret cheat codes that help you get more relevant search results. You still type your search into the Google search bar, but with search operators, you add a

  • Sidra Condron
    Sidra Condron
  • Patrick McGrane
  • Zac Harris
    Zac Harris
15 min read
How To Do Local SEO Research
SEO

How To Do Local SEO Research

Whenever we want to go to a restaurant, call a technician, or even go to a supermarket, we usually check out the first few results on Google. Many of these top local businesses

  • Sidra Condron
    Sidra Condron
  • Patrick McGrane
  • jeff-axton
8 min read
PPC

PPC Pathway Lesson 13: Missing PPC Data

Video Script Not seeing any PPC results for this domain? Here’s why that might be happening *intro* The most obvious reason is that this domain isn’t actually advertising on anything. We

  • Patrick McGrane
4 min read
PPC

PPC Pathway Lesson 12: Competitors

Video Script Real quick - we just launched our new “Competitors Tab”, which gives you a bunch of detailed information about your competition.  I just want to give you a rundown of how

  • Patrick McGrane
2 min read
PPC

PPC Pathway Lesson 11: Bulk Uploads

Video Script: Welcome to the Bulk Uploads tool. It’s the best way to get a massive amount of keyword data on a list of keywords that you already have. Simply paste a

  • Patrick McGrane
4 min read
Google Ads

PPC Pathway Lesson 10: Google Ad Templates from SpyFu

SpyFu has ready made Ad Templates for you to use in your Google Ads campaign. This video will go over the basics of where to find them, and how to use them. Note:

  • Patrick McGrane
2 min read
Google Ads

PPC Pathway Lesson 9: Google Ads Advisor for Keywords

Video Script Welcome to the new and improved Google Ads Advisor for keywords! It is perfect for anyone who is wanting to grow their Google Ads campaign, or even figure out where to

  • Patrick McGrane
5 min read
PPC

PPC Pathway Lesson 8: Google Ads Advisor for Domains

Video Script Welcome to the new and improved Google Ads Advisor for domains! This tool quickly gives advice on what ads you should buy, or possibly negative match out. Simply enter your domain

  • Patrick McGrane
5 min read
Google Ads

PPC Pathway Lesson 7: PPC Kombat

Video Script Welcome to the new and improved PPC Kombat. Now it’s easier and more actionable than ever. With Kombat you can compare your domain against multiple competitors and use their combined

  • Patrick McGrane
7 min read
PPC

PPC Pathway Lesson 6: Find More Search Variants

Google announced it would limit the search terms they show you in your Google Ads reporting, even if you paid for that click to your ad. If this raises red flags for you,

  • Patrick McGrane
9 min read
PPC

PPC Pathway Lesson 4: What is ROAS

Video Script: Hi this is Patrick from SpyFu.com. Today we’re going to learn how to evaluate your advertising campaigns using the unsung hero of metrics - ROAS, or Return on Ad

  • Patrick McGrane
5 min read
Google Ads

PPC Pathway Lesson 3: Interactive Google Ads Advisor

Note: Videos show "AdWords" Advisor to reflect the original name of the product. We have updated the title since then, and we continue to keep the data in the report current. Video Script:

  • Patrick McGrane
2 min read
PPC

PPC Pathway Lesson 2: Find Strong PPC Ad Copy

Writing ad copy for a Google Ads (AdWords) campaign can be tedious and expensive. How do you know what ads people click on? What are their titles, and how do you adjust them

  • Patrick McGrane
5 min read
PPC

PPC Pathway Lesson 1: Find PPC Keywords

Video Script: to the SpyFu PPC Keywords tool! In this video we’re going to learn how to use this tool to find strong PPC keywords in your niche, and help with all

  • Patrick McGrane
9 min read
PPC

PPC Pathway Lesson 5: PPC Overview

Video Script This is a quick 2 minute video covering the basics of SpyFu’s PPC Overview tab, so you can get spying on your PPC competitors right meow. You get to the

  • Patrick McGrane
2 min read
The Ultimate Guide to Nail Your Video SEO Strategy
Content Marketing

The Ultimate Guide to Nail Your Video SEO Strategy

Did you know that video will constitute 82% of all global IP traffic by the year 2022? This clearly shows how important video content will be in the near future and why you

  • Patrick McGrane
11 min read
How to Use a ROAS Calculation to Optimize Your Ad Campaigns
PPC

How to Use a ROAS Calculation to Optimize Your Ad Campaigns

If you’ve ever run a digital advertising campaign, you’ve likely run into the issue of not knowing if your campaign is performing well enough to make it worth the cost.

  • Sidra Condron
    Sidra Condron
  • Patrick McGrane
10 min read
Competitor Analysis: Research Their Marketing Strategy
Competitive Research

Competitor Analysis: Research Their Marketing Strategy

Conducting a high-level competitive analysis can branch off into different kinds of online success. Often, your most significant opportunities come from your competitors’ data.   Keeping up with your competitors’ marketing strategies is a

  • Sidra Condron
    Sidra Condron
  • Patrick McGrane
8 min read
5 Things to do Before Getting Started with Keyword Research
Keyword Research

5 Things to do Before Getting Started with Keyword Research

Targeting the wrong keyword in your article or on your landing page is a disaster. No matter how much traffic you bring in by ranking, it won’t matter. That’s what makes

  • Sidra Condron
    Sidra Condron
  • Patrick McGrane
11 min read
A Google Ads Workaround for Hidden Search Terms
Google Ads

A Google Ads Workaround for Hidden Search Terms

Google announced it would limit the search terms they show you in your Google Ads reporting, even if you paid for that click to your ad. If this raises red flags for you,

  • Sidra Condron
    Sidra Condron
  • Patrick McGrane
10 min read
PPC Keywords - Best Tool for Keyword Research
Google Ads

PPC Keywords - Best Tool for Keyword Research

The best PPC keyword strategies are built on strong keyword choices and ongoing improvement. You don't just set your list once and press "go." Start with popular terms in your industry, measure what

  • Sidra Condron
    Sidra Condron
  • Patrick McGrane
15 min read
A Guide to Mastering YouTube
Videos

A Guide to Mastering YouTube

YouTube is simple but vast, we wanted to understand the platform better and the best ways to use it to help businesses. So let’s talk about the power and pitfalls of YouTube.

  • Patrick McGrane
11 min read
How to Make a Business Video from Home
Videos

How to Make a Business Video from Home

Continuing our tips for small businesses, we're sharing our best ways for anyone to look more natural in front of the camera. Many people are turning to video as a way to add

  • Patrick McGrane
1 min read
Use Evergreen and Time Sensitive Content in your Strategy
Videos

Use Evergreen and Time Sensitive Content in your Strategy

The timing of your content gives you an advantage. If it is topical and closely tied to a trend or news event, it's more likely to get swooped up into the conversation. Evergreen

  • Patrick McGrane
1 min read
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