SEO Advanced Search Operators: 50+ Google Search Commands Google search operators are like secret cheat codes that help you get more relevant search results. You still type your search into the Google search bar, but with search operators, you add a
SEO How To Do Local SEO Research Whenever we want to go to a restaurant, call a technician, or even go to a supermarket, we usually check out the first few results on Google. Many of these top local businesses
PPC PPC Pathway Lesson 13: Missing PPC Data Video Script Not seeing any PPC results for this domain? Here’s why that might be happening *intro* The most obvious reason is that this domain isn’t actually advertising on anything. We
PPC PPC Pathway Lesson 12: Competitors Video Script Real quick - we just launched our new “Competitors Tab”, which gives you a bunch of detailed information about your competition. I just want to give you a rundown of how
PPC PPC Pathway Lesson 11: Bulk Uploads Video Script: Welcome to the Bulk Uploads tool. It’s the best way to get a massive amount of keyword data on a list of keywords that you already have. Simply paste a
Google Ads PPC Pathway Lesson 10: Google Ad Templates from SpyFu SpyFu has ready made Ad Templates for you to use in your Google Ads campaign. This video will go over the basics of where to find them, and how to use them. Note:
Google Ads PPC Pathway Lesson 9: Google Ads Advisor for Keywords Video Script Welcome to the new and improved Google Ads Advisor for keywords! It is perfect for anyone who is wanting to grow their Google Ads campaign, or even figure out where to
PPC PPC Pathway Lesson 8: Google Ads Advisor for Domains Video Script Welcome to the new and improved Google Ads Advisor for domains! This tool quickly gives advice on what ads you should buy, or possibly negative match out. Simply enter your domain
Google Ads PPC Pathway Lesson 7: PPC Kombat Video Script Welcome to the new and improved PPC Kombat. Now it’s easier and more actionable than ever. With Kombat you can compare your domain against multiple competitors and use their combined
PPC PPC Pathway Lesson 6: Find More Search Variants Google announced it would limit the search terms they show you in your Google Ads reporting, even if you paid for that click to your ad. If this raises red flags for you,
PPC PPC Pathway Lesson 4: What is ROAS Video Script: Hi this is Patrick from SpyFu.com. Today we’re going to learn how to evaluate your advertising campaigns using the unsung hero of metrics - ROAS, or Return on Ad
Google Ads PPC Pathway Lesson 3: Interactive Google Ads Advisor Note: Videos show "AdWords" Advisor to reflect the original name of the product. We have updated the title since then, and we continue to keep the data in the report current. Video Script:
PPC PPC Pathway Lesson 2: Find Strong PPC Ad Copy Writing ad copy for a Google Ads (AdWords) campaign can be tedious and expensive. How do you know what ads people click on? What are their titles, and how do you adjust them
PPC PPC Pathway Lesson 1: Find PPC Keywords Video Script: to the SpyFu PPC Keywords tool! In this video we’re going to learn how to use this tool to find strong PPC keywords in your niche, and help with all
PPC PPC Pathway Lesson 5: PPC Overview Video Script This is a quick 2 minute video covering the basics of SpyFu’s PPC Overview tab, so you can get spying on your PPC competitors right meow. You get to the
Content Marketing The Ultimate Guide to Nail Your Video SEO Strategy Did you know that video will constitute 82% of all global IP traffic by the year 2022? This clearly shows how important video content will be in the near future and why you
PPC How to Use a ROAS Calculation to Optimize Your Ad Campaigns If you’ve ever run a digital advertising campaign, you’ve likely run into the issue of not knowing if your campaign is performing well enough to make it worth the cost.
Competitive Research Competitor Analysis: Research Their Marketing Strategy Conducting a high-level competitive analysis can branch off into different kinds of online success. Often, your most significant opportunities come from your competitors’ data. Keeping up with your competitors’ marketing strategies is a
Keyword Research 5 Things to do Before Getting Started with Keyword Research Targeting the wrong keyword in your article or on your landing page is a disaster. No matter how much traffic you bring in by ranking, it won’t matter. That’s what makes
Google Ads A Google Ads Workaround for Hidden Search Terms Google announced it would limit the search terms they show you in your Google Ads reporting, even if you paid for that click to your ad. If this raises red flags for you,
Google Ads PPC Keywords - Best Tool for Keyword Research The best PPC keyword strategies are built on strong keyword choices and ongoing improvement. You don't just set your list once and press "go." Start with popular terms in your industry, measure what
Videos A Guide to Mastering YouTube YouTube is simple but vast, we wanted to understand the platform better and the best ways to use it to help businesses. So let’s talk about the power and pitfalls of YouTube.
Videos How to Make a Business Video from Home Continuing our tips for small businesses, we're sharing our best ways for anyone to look more natural in front of the camera. Many people are turning to video as a way to add
Videos Use Evergreen and Time Sensitive Content in your Strategy The timing of your content gives you an advantage. If it is topical and closely tied to a trend or news event, it's more likely to get swooped up into the conversation. Evergreen