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Patrick McGrane

10 posts •
Competitor Analysis: Research Their Marketing Strategy
Competitive Research

Competitor Analysis: Research Their Marketing Strategy

Conducting a high-level competitive analysis can branch off into different kinds of online success. Often, your most significant opportunities come from your competitors’ data.   Keeping up with your competitors’ marketing strategies is a

  • Sidra Condron
    Sidra Condron
  • Patrick McGrane
8 min read
Google Advanced Search Operators: 50+ Google Search Commands
SEO

Google Advanced Search Operators: 50+ Google Search Commands

Google search operators are like secret cheat codes that help you get more relevant search results. You still type your search into the Google search bar, but with search operators, you add a

  • Sidra Condron
    Sidra Condron
  • Patrick McGrane
  • Zac Harris
    Zac Harris
15 min read
The Ultimate Guide to Nail Your Video SEO Strategy
Content Marketing

The Ultimate Guide to Nail Your Video SEO Strategy

Did you know that video will constitute 82% of all global IP traffic by the year 2022? This clearly shows how important video content will be in the near future and why you

  • Patrick McGrane
11 min read
5 Things to do Before Getting Started with Keyword Research
Keyword Research

5 Things to do Before Getting Started with Keyword Research

Targeting the wrong keyword in your article or on your landing page is a disaster. No matter how much traffic you bring in by ranking, it won’t matter. That’s what makes

  • Sidra Condron
    Sidra Condron
  • Patrick McGrane
11 min read
A Google Ads Workaround for Hidden Search Terms
Google Ads

A Google Ads Workaround for Hidden Search Terms

Google announced it would limit the search terms they show you in your Google Ads reporting, even if you paid for that click to your ad. If this raises red flags for you,

  • Sidra Condron
    Sidra Condron
  • Patrick McGrane
10 min read
PPC Keywords - Best Tool for Keyword Research
Google Ads

PPC Keywords - Best Tool for Keyword Research

The best PPC keyword strategies are built on strong keyword choices and ongoing improvement. You don't just set your list once and press "go." Start with popular terms in your industry, measure what

  • Sidra Condron
    Sidra Condron
  • Patrick McGrane
15 min read
A Guide to Mastering YouTube
Videos

A Guide to Mastering YouTube

YouTube is simple but vast, we wanted to understand the platform better and the best ways to use it to help businesses. So let’s talk about the power and pitfalls of YouTube.

  • Patrick McGrane
11 min read
How to Make a Business Video from Home
Videos

How to Make a Business Video from Home

Continuing our tips for small businesses, we're sharing our best ways for anyone to look more natural in front of the camera. Many people are turning to video as a way to add

  • Patrick McGrane
1 min read
Use Evergreen and Time Sensitive Content in your Strategy
Videos

Use Evergreen and Time Sensitive Content in your Strategy

The timing of your content gives you an advantage. If it is topical and closely tied to a trend or news event, it's more likely to get swooped up into the conversation. Evergreen

  • Patrick McGrane
1 min read
How to Use a ROAS Calculation to Optimize Your Ad Campaigns
PPC

How to Use a ROAS Calculation to Optimize Your Ad Campaigns

If you’ve ever run a digital advertising campaign, you’ve likely run into the issue of not knowing if your campaign is performing well enough to make it worth the cost.

  • Sidra Condron
    Sidra Condron
  • Patrick McGrane
10 min read
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