Continuing our tips for small businesses, we're sharing our best ways for anyone to look more natural in front of the camera. Many people are turning to video as a way to add to their business approach or even as a result of a necessary shift. Places like yoga studios and local musicians rely on video to be "in front of" their clients and customers in a new way.

If you're on the fence, go for it! It's inexpensive, quick, and--for your audience--easily accessible. This could be the start of a strong video strategy for SEO.

You don't need much more equipment than what you already have, and your customers are tuning in for you. Make them want to come back for the next video. If you can create a welcoming environment where you're comfortable in front of the camera, they'll feel at ease too.

Note from Patrick: Hello! Below is the same video with a different embed code. I am currently working on a large project regarding different video platforms. This is a live test on how well 'Wistia's SEO Metadata Injection' works.