PPC How Are Negative Keywords Different? Their name sounds like the worst parts of your campaign, but negative keywords can save your budget and your quality score. Negative keywords focus your ad spend by telling companies like Google and
SEO SEO Comparison Tools can Supercharge Your Content Marketing Plans SEO is a competitive sport where anyone in the world could be your next challenger. And just like any other sport, half the battle is knowing what your competition is doing now and
Keyword Research A Guide to Using a Keyword Matrix to Elevate Your Keyword Research SEO is easy--in theory. Just create content that answers the question your audience enters into a search bar and, voila! You’re optimized. Note the sarcasm, because we all know it takes so
Keyword Research The Ultimate Guide to Keyword Tools for Your Business The tools you use to do research have a direct impact on the kind of data you’ll be able to gather. That’s especially true when it comes to keyword tools. A
Keyword Tools Long Tail Keywords: A 2021 Guide to Finding, Identifying, and Using Them for Better SEO You could optimize for a high-traffic short tail keyword like “best pancake recipes” and hope he finds your page in this crowded and competitive search engine results page (SERP). Or you could create
Keyword Research Use Secondary Keywords to Multiply Your Organic Traffic Over the past decade, Google has fundamentally changed how it categorizes knowledge—moving from strings to things. In other words, Google used to organize pages based on what keywords they contained, without bothering
Keyword Research How To Do Keyword Research: Go Beyond the Basic Metrics How many articles have you written that have never found the audience they deserved? Even the best-written content can fall flat if you don’t know how to do keyword research and optimize
SEO An SEO Keyword Tool with Clear Direction The best part of knowing a competitor's SEO Keywords is using that information to gain traction in your own rankings. In this new update to SpyFu's SEO Keyword results, we track twice as
Keyword Research Keyword Research with Next Generation Metrics (Webinar Video) The way we rely on searches in our everyday lives has created a massive shift in keyword strategy. People changed how they interact with search results. We're leaning on technology and adapting our
