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PPC Campaign Management: 6 Ways to Keep Ads Fresh and Profitable
Google Ads

PPC Campaign Management: 6 Ways to Keep Ads Fresh and Profitable

Good PPC campaign management is the difference between a successful digital marketing strategy and paying money to take up real estate on the web. Not many small businesses are lucky enough to find

  • Sidra Condron
    Sidra Condron
13 min read
PPC Campaign Management: 6 Ways to Keep your Ads Fresh and Profitable
Google Ads

PPC Campaign Management: 6 Ways to Keep your Ads Fresh and Profitable

Good PPC campaign management is the difference between a successful digital marketing strategy and paying money to take up real estate on the web. Not many small businesses are lucky enough to find

  • Sidra Condron
    Sidra Condron
13 min read
A Google Analytics Certification Helps you Master its Metrics
Analytics

A Google Analytics Certification Helps you Master its Metrics

It's easy to look at a Google Analytics (GA) certification as some great padding for your CV when you should be looking at it as your team's secret weapon. Google Analytics is now

  • Sidra Condron
    Sidra Condron
9 min read
PPC Landing Pages -- Best Practices to Maximize Conversions
PPC

PPC Landing Pages -- Best Practices to Maximize Conversions

PPC landing pages are the first things your leads see after they click on your PPC ad. If they’re poorly created (or just links to your homepage), those leads are likely to

  • Sidra Condron
    Sidra Condron
12 min read
Google Ads Best Practices and Tips for 2022
Google Ads

Google Ads Best Practices and Tips for 2022

It's easy to underestimate how much work goes into making a single, humble little Google Ad. Each one has been precision-tooled to capture that front-page top spot and drive conversions from there. It

  • Sidra Condron
    Sidra Condron
10 min read
A Clear Google Ads Tutorial for Beginners
PPC

A Clear Google Ads Tutorial for Beginners

Businesses have seen big success with Google Ads (Adwords). Taking that first step seems like an easy choice, but many stop short when they see the requirements. You have to bid on keywords,

  • Sidra Condron
    Sidra Condron
27 min read
Google Ads Training: 14 PPC Course Options
PPC

Google Ads Training: 14 PPC Course Options

You’ve heard the stories (small businesses spending more on digital advertising), you’ve seen the case studies (19X return on ad spend), and now you’re ready to get started with PPC

  • Sidra Condron
    Sidra Condron
9 min read
This 5-Step Google Ads PPC Audit Helps to Max Your ROI
Google Ads

This 5-Step Google Ads PPC Audit Helps to Max Your ROI

PPC ad campaigns are, unfortunately, more like children than fish. They require supervision, love, and care in order to grow; you can’t just toss in some food and forget about them for

  • Sidra Condron
    Sidra Condron
13 min read
Google Display Ads 101
Google Ads

Google Display Ads 101

McDonald's isn’t the most popular hamburger chain because they serve the best hamburgers. They're the most popular because the only place they've failed to place their ads is the back of your

  • Sidra Condron
    Sidra Condron
13 min read
PPC 101: Everything You Need to Get Started with Paid Google Ads
PPC

PPC 101: Everything You Need to Get Started with Paid Google Ads

The value of PPC advertising can be summed up in one word: reach. When you place your ad on a Google search engine results page (SERP), you’re standing on the shoulders of

  • Sidra Condron
    Sidra Condron
13 min read
How Warby Parker Built Their Eyewear Empire with SEO
Case Study

How Warby Parker Built Their Eyewear Empire with SEO

A decade ago, consumers would never have thought of buying glasses online. There were doctors to consult, prescriptions to fill, opticians to see—almost the entire process was handled via in-person, one-on-one interactions.

  • Sidra Condron
    Sidra Condron
11 min read
How to Advertise on Google -- 12 Steps to Get Started
Google Ads

How to Advertise on Google -- 12 Steps to Get Started

Google Ads is a Pay-Per-Click (PPC) system that allows your brand to appear in search results when people look up information relevant to your products or services. We often associate these ads with

  • Sidra Condron
    Sidra Condron
10 min read
How Much Does it Cost to Advertise on Google?
Google Ads

How Much Does it Cost to Advertise on Google?

Creating a realistic budget for your advertising campaigns is important. If you’re not accurately accounting for the costs, it’s easy to miss the mark. But when someone asks how much do

  • Sidra Condron
    Sidra Condron
9 min read
A Google Ads Workaround for Hidden Search Terms
Google Ads

A Google Ads Workaround for Hidden Search Terms

Google announced it would limit the search terms they show you in your Google Ads reporting, even if you paid for that click to your ad. If this raises red flags for you,

  • Sidra Condron
    Sidra Condron
  • Patrick McGrane
10 min read
Google Ads vs. Bing Ads: the $175,672 question
PPC

Google Ads vs. Bing Ads: the $175,672 question

It doesn’t seem like there should even be a Google ads vs. Bing ads debate. Google processes almost 9x more search queries than Bing, er, Microsoft Bing. That’s nearly 3 billion

  • Sidra Condron
    Sidra Condron
10 min read
PPC Keywords - Best Tool for Keyword Research
Google Ads

PPC Keywords - Best Tool for Keyword Research

The best PPC keyword strategies are built on strong keyword choices and ongoing improvement. You don't just set your list once and press "go." Start with popular terms in your industry, measure what

  • Sidra Condron
    Sidra Condron
  • Patrick McGrane
15 min read
Google Ads vs AdSense - The Differences You Need to Know
PPC

Google Ads vs AdSense - The Differences You Need to Know

A lot of people have often wondered what the differences are between Google Ads (formerly AdWords)  and AdSense. To a beginner, both might seem like the same thing. And a lot of people

  • Zac Harris
    Zac Harris
6 min read
Allbirds Weaves its Brand-building Expertise into SEO and Google Ads
SEO Best Practices

Allbirds Weaves its Brand-building Expertise into SEO and Google Ads

We're enamored by this story of Allbirds—the direct-to-consumer (DTC) shoe brand that has taken the market by storm with their wool-based, sustainably sourced footwear. In an industry that’s dominated by well-known

  • Sidra Condron
    Sidra Condron
9 min read
7 Tips for Using the Google Keyword Planner
Google Ads

7 Tips for Using the Google Keyword Planner

Google Ads (AdWords) is the most popular advertising platform used by marketers and businesses worldwide. And, it has the broadest reach when it comes to where you can display your ads. However, given

  • Sidra Condron
    Sidra Condron
10 min read
Create a Powerful Google Ads Remarketing Campaign Strategy
Google Ads

Create a Powerful Google Ads Remarketing Campaign Strategy

Remarketing (or retargeting) is a powerful marketing technique aimed at converting high-intent users who have had past interactions with your brand. In this type of marketing, marketers redeliver certain ads to users based

  • Sidra Condron
    Sidra Condron
16 min read
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