PPC Google Ads vs. Bing Ads: the $175,672 question It doesn’t seem like there should even be a Google ads vs. Bing ads debate. Google processes almost 9x more search queries than Bing, er, Microsoft Bing. That’s nearly 3 billion
PPC A Clear Google Ads Tutorial for Beginners Businesses have seen big success with Google Ads (Adwords). Taking that first step seems like an easy choice, but many stop short when they see the requirements. You have to bid on keywords,
Google Ads Google Ads Best Practices and Tips for 2021 It's easy to underestimate how much work goes into making a single, humble little Google Ad. Each one has been precision-tooled to capture that front-page top spot and drive conversions from there. It
Analytics A Google Analytics Certification Helps you Master its Metrics It's easy to look at a Google Analytics (GA) certification as some great padding for your CV when you should be looking at it as your team's secret weapon.Google Analytics is now
Google Ads PPC Keywords - Best Tool for Keyword Research The best PPC keyword strategies are built on strong keyword choices and ongoing improvement. You don't just set your list once and press "go." Start with popular terms in your industry, measure what
PPC Google Ads vs AdSense - The Differences You Need to Know A lot of people have often wondered what the differences are between Google Ads (formerly AdWords) and AdSense. To a beginner, both might seem like the same thing. And a lot of people
Google Ads A Google Ads Workaround for Hidden Search Terms Google recently announced it will limit the search terms they show you in your Google Ads reporting, even if you paid for that click to your ad. If this raises red flags for
Google Ads How Much Does it Cost to Advertise on Google? Creating a realistic budget for your advertising campaigns is important. If you’re not accurately accounting for the costs, it’s easy to miss the mark. But when someone asks how much do
Google Ads How to Advertise on Google -- 12 Steps to Get Started Google Ads is a Pay-Per-Click (PPC) system that allows your brand to appear in search results when people look up information relevant to your products or services. We often associate these ads with
Case Study How Warby Parker Built Their Eyewear Empire with SEO A decade ago, consumers would never have thought of buying glasses online. There were doctors to consult, prescriptions to fill, opticians to see—almost the entire process was handled via in-person, one-on-one interactions.
SEO Best Practices Allbirds Weaves its Brand-building Expertise into SEO and Google Ads At this point, we feel safe assuming you’ve heard of Allbirds—the direct-to-consumer (DTC) shoe brand that has taken the market by storm with their wool-based, sustainably sourced footwear. In an industry
SEO What Allbirds SEO and Google Ads Strategies Taught Us About DTC At this point, we feel safe assuming you’ve heard of Allbirds—the direct-to-consumer (DTC) shoe brand that has taken the market by storm with their wool-based, sustainably sourced footwear. In an industry
Google Ads 7 Tips for Using the Google Keyword Planner Google Ads (AdWords) is the most popular advertising platform used by marketers and businesses worldwide. And, it has the broadest reach when it comes to where you can display your ads.However, given
Google Ads PPC Campaign Management: 11 Important Things to Do Pay-per-click (PPC) advertising is simple and effective. While a lot of more affordable marketing strategies have emerged over the years, nothing can replace a good old PPC campaign.And, if you are able
Google Ads Create a Powerful Google Ads Remarketing Campaign Strategy Remarketing (or retargeting) is a powerful marketing technique aimed at converting high-intent users who have had past interactions with your brand. In this type of marketing, marketers redeliver certain ads to users based
Google Ads Google Display Ads: Important Tips to Know Google Display Advertising is hands down one of the best options for marketers who want to reach out to a large audience. The Google Display Network can give you access to over 90%
Google Ads Get Better PPC Campaign Data with the Google Tag Manager Google Ads is undisputedly the largest online advertising platform used by businesses worldwide. And, in order to maintain their leading position, they keep changing and evolving with time, offering more and better features.
PPC 7 Reasons Why You Should Double Down on Google Ads "Google Ads are dying." (Eyeroll.)"Google Ads are too expensive." (Until they're not.)We’ve heard it time and time again, over and over.Thinking of stopping your Google Ads campaigns and putting
