Google Ads PPC Campaign Management: 6 Ways to Keep Ads Fresh and Profitable Good PPC campaign management is the difference between a successful digital marketing strategy and paying money to take up real estate on the web. Not many small businesses are lucky enough to find
Google Ads You Don't Have to be #1 in Google Ads In Google Ads, being number one sounds like the ultimate goal, but it could cost more than it's worth. Many PPC managers with deep Google Ads experience stayed focused on reaching the top
PPC PPC Pathway Lesson 13: Missing PPC Data Video Script Not seeing any PPC results for this domain? Here’s why that might be happening *intro* The most obvious reason is that this domain isn’t actually advertising on anything. We
Google Ads PPC Pathway Lesson 10: Google Ad Templates from SpyFu SpyFu has ready made Ad Templates for you to use in your Google Ads campaign. This video will go over the basics of where to find them, and how to use them. Note:
Google Ads PPC Pathway Lesson 9: Google Ads Advisor for Keywords Video Script Welcome to the new and improved Google Ads Advisor for keywords! It is perfect for anyone who is wanting to grow their Google Ads campaign, or even figure out where to
PPC PPC Pathway Lesson 8: Google Ads Advisor for Domains Video Script Welcome to the new and improved Google Ads Advisor for domains! This tool quickly gives advice on what ads you should buy, or possibly negative match out. Simply enter your domain
Google Ads PPC Pathway Lesson 7: PPC Kombat Video Script Welcome to the new and improved PPC Kombat. Now it’s easier and more actionable than ever. With Kombat you can compare your domain against multiple competitors and use their combined
PPC PPC Pathway Lesson 6: Find More Search Variants Google announced it would limit the search terms they show you in your Google Ads reporting, even if you paid for that click to your ad. If this raises red flags for you,
PPC PPC Pathway Lesson 4: What is ROAS Video Script: Hi this is Patrick from SpyFu.com. Today we’re going to learn how to evaluate your advertising campaigns using the unsung hero of metrics - ROAS, or Return on Ad
Google Ads PPC Pathway Lesson 3: Interactive Google Ads Advisor Note: Videos show "AdWords" Advisor to reflect the original name of the product. We have updated the title since then, and we continue to keep the data in the report current. Video Script:
PPC PPC Pathway Lesson 2: Find Strong PPC Ad Copy Writing ad copy for a Google Ads (AdWords) campaign can be tedious and expensive. How do you know what ads people click on? What are their titles, and how do you adjust them
PPC PPC Pathway Lesson 1: Find PPC Keywords Video Script: to the SpyFu PPC Keywords tool! In this video we’re going to learn how to use this tool to find strong PPC keywords in your niche, and help with all
PPC PPC Pathway Lesson 5: PPC Overview Video Script This is a quick 2 minute video covering the basics of SpyFu’s PPC Overview tab, so you can get spying on your PPC competitors right meow. You get to the
Google Ads Create Urgency Without Killing Your Conversions When you write for conversions, the right phrasing makes all the difference in getting the reader to take action. But knowing exactly what makes them call, click, buy, visit or read can be
PPC How to Write Good Ads that Get Clicks Think about how often you write and update text ads. Every time you start new campaigns, update products, and test your ads, you create habits that carry over into the next time you
PPC A Clear Google Ads Tutorial for Beginners Businesses have seen big success with Google Ads (Adwords). Taking that first step seems like an easy choice, but many stop short when they see the requirements. You have to bid on keywords,
Google Ads Google Ads Best Practices and Tips It's easy to underestimate how much work goes into making an effective Google Ad. Each one has been precision-tooled to capture that front-page top spot and drive conversions from there. It takes a
Analytics A Google Analytics Certification Helps you Master its Metrics It's easy to look at a Google Analytics (GA) certification as some great padding for your CV when you should be looking at it as your team's secret weapon. Google Analytics is now
PPC PPC Landing Pages -- Best Practices to Maximize Conversions PPC landing pages are the first things your leads see after they click on your PPC ad. If they’re poorly created (or just links to your homepage), those leads are likely to
PPC Google Ads Training: 14 PPC Course Options You’ve heard the stories (small businesses spending more on digital advertising), you’ve seen the case studies (19X return on ad spend), and now you’re ready to get started with PPC
Google Ads This 5-Step Google Ads PPC Audit Helps to Max Your ROI PPC ad campaigns are, unfortunately, more like children than fish. They require supervision, love, and care in order to grow; you can’t just toss in some food and forget about them for
Google Ads Google Display Ads 101 McDonald's isn’t the most popular hamburger chain because they serve the best hamburgers. They're the most popular because the only place they've failed to place their ads is the back of your
PPC PPC 101: Everything You Need to Get Started with Paid Google Ads The value of PPC advertising can be summed up in one word: reach. When you place your ad on a Google search engine results page (SERP), you’re standing on the shoulders of
Case Study How Warby Parker Built Their Eyewear Empire with SEO A decade ago, consumers would never have thought of buying glasses online. There were doctors to consult, prescriptions to fill, opticians to see—almost the entire process was handled via in-person, one-on-one interactions.
Google Ads How to Advertise on Google -- 12 Steps to Get Started Google Ads is a Pay-Per-Click (PPC) system that allows your brand to appear in search results when people look up information relevant to your products or services. We often associate these ads with
