Google Ads Create a Powerful Google Ads Remarketing Campaign Strategy Remarketing (or retargeting) is a powerful marketing technique aimed at converting high-intent users who have had past interactions with your brand. In this type of marketing, marketers redeliver certain ads to users based
PPC Google Ads vs. Microsoft (Bing) Ads: the $175,672 question It doesn’t seem like there should even be a Google ads vs. Microsoft (formerly Bing) Ads debate. Google processes almost 10 times more searches than Bing does. That’s billions more opportunities
Google Ads PPC Campaign Management: 6 Ways to Keep Ads Fresh and Profitable Good PPC campaign management is the difference between a successful digital marketing strategy and paying money to take up real estate on the web. Not many small businesses are lucky enough to find
Google Ads You Don't Have to be #1 in Google Ads In Google Ads, being number one sounds like the ultimate goal, but it could cost more than it's worth. Many PPC managers with deep Google Ads experience stayed focused on reaching the top
Google Ads PPC Pathway Lesson 3: Interactive Google Ads Advisor Note: Videos show "AdWords" Advisor to reflect the original name of the product. We have updated the title since then, and we continue to keep the data in the report current. Video Script:
Google Ads Create Urgency Without Killing Your Conversions When you write for conversions, the right phrasing makes all the difference in getting the reader to take action. But knowing exactly what makes them call, click, buy, visit or read can be
PPC How to Write Good Ads that Get Clicks Think about how often you write and update text ads. Every time you start new campaigns, update products, and test your ads, you create habits that carry over into the next time you
PPC A Clear Google Ads Tutorial for Beginners Businesses have seen big success with Google Ads (Adwords). Taking that first step seems like an easy choice, but many stop short when they see the requirements. You have to bid on keywords,
Google Ads Google Ads Best Practices and Tips It's easy to underestimate how much work goes into making an effective Google Ad. Each one has been precision-tooled to capture that front-page top spot and drive conversions from there. It takes a
Analytics A Google Analytics Certification Helps you Master its Metrics It's easy to look at a Google Analytics (GA) certification as some great padding for your CV when you should be looking at it as your team's secret weapon. Google Analytics is now
PPC PPC Landing Pages -- Best Practices to Maximize Conversions PPC landing pages are the first things your leads see after they click on your PPC ad. If they’re poorly created (or just links to your homepage), those leads are likely to
PPC Google Ads Training: 14 PPC Course Options You’ve heard the stories (small businesses spending more on digital advertising), you’ve seen the case studies (19X return on ad spend), and now you’re ready to get started with PPC
Google Ads This 5-Step Google Ads PPC Audit Helps to Max Your ROI PPC ad campaigns are, unfortunately, more like children than fish. They require supervision, love, and care in order to grow; you can’t just toss in some food and forget about them for
Google Ads Google Display Ads 101 McDonald's isn’t the most popular hamburger chain because they serve the best hamburgers. They're the most popular because the only place they've failed to place their ads is the back of your
PPC PPC 101: Everything You Need to Get Started with Paid Google Ads The value of PPC advertising can be summed up in one word: reach. When you place your ad on a Google search engine results page (SERP), you’re standing on the shoulders of
Case Study How Warby Parker Built Their Eyewear Empire with SEO A decade ago, consumers would never have thought of buying glasses online. There were doctors to consult, prescriptions to fill, opticians to see—almost the entire process was handled via in-person, one-on-one interactions.
Google Ads How to Advertise on Google -- 12 Steps to Get Started Google Ads is a Pay-Per-Click (PPC) system that allows your brand to appear in search results when people look up information relevant to your products or services. We often associate these ads with
Google Ads How Much Does it Cost to Advertise on Google? Creating a realistic budget for your advertising campaigns is important. If you’re not accurately accounting for the costs, it’s easy to miss the mark. But when someone asks how much do
Google Ads A Google Ads Workaround for Hidden Search Terms Google announced it would limit the search terms they show you in your Google Ads reporting, even if you paid for that click to your ad. If this raises red flags for you,
Google Ads PPC Keywords - Best Tool for Keyword Research The best PPC keyword strategies are built on strong keyword choices and ongoing improvement. You don't just set your list once and press "go." Start with popular terms in your industry, measure what
PPC Google Ads vs AdSense - The Differences You Need to Know A lot of people have often wondered what the differences are between Google Ads (formerly AdWords) and AdSense. To a beginner, both might seem like the same thing. And a lot of people
SEO Best Practices Allbirds Weaves its Brand-building Expertise into SEO and Google Ads We're enamored by this story of Allbirds—the direct-to-consumer (DTC) shoe brand that has taken the market by storm with their wool-based, sustainably sourced footwear. In an industry that’s dominated by well-known
Google Ads 7 Tips for Using the Google Keyword Planner Google Ads (AdWords) is the most popular advertising platform used by marketers and businesses worldwide. And, it has the broadest reach when it comes to where you can display your ads. However, given
