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Getting Started

PPC Campaign Management: 6 Ways to Keep Ads Fresh and Profitable
Google Ads

PPC Campaign Management: 6 Ways to Keep Ads Fresh and Profitable

Good PPC campaign management is the difference between a successful digital marketing strategy and paying money to take up real estate on the web. Not many small businesses are lucky enough to find

  • Sidra Condron
    Sidra Condron
14 min read
You Don't Have to be #1 in Google Ads
Google Ads

You Don't Have to be #1 in Google Ads

In Google Ads, being number one sounds like the ultimate goal, but it could cost more than it's worth. Many PPC managers with deep Google Ads experience stayed focused on reaching the top

  • Sidra Condron
    Sidra Condron
8 min read
PPC

PPC Pathway Lesson 13: Missing PPC Data

Video Script Not seeing any PPC results for this domain? Here’s why that might be happening *intro* The most obvious reason is that this domain isn’t actually advertising on anything. We

  • Patrick McGrane
4 min read
Google Ads

PPC Pathway Lesson 10: Google Ad Templates from SpyFu

SpyFu has ready made Ad Templates for you to use in your Google Ads campaign. This video will go over the basics of where to find them, and how to use them. Note:

  • Patrick McGrane
2 min read
Google Ads

PPC Pathway Lesson 9: Google Ads Advisor for Keywords

Video Script Welcome to the new and improved Google Ads Advisor for keywords! It is perfect for anyone who is wanting to grow their Google Ads campaign, or even figure out where to

  • Patrick McGrane
5 min read
PPC

PPC Pathway Lesson 8: Google Ads Advisor for Domains

Video Script Welcome to the new and improved Google Ads Advisor for domains! This tool quickly gives advice on what ads you should buy, or possibly negative match out. Simply enter your domain

  • Patrick McGrane
5 min read
Google Ads

PPC Pathway Lesson 7: PPC Kombat

Video Script Welcome to the new and improved PPC Kombat. Now it’s easier and more actionable than ever. With Kombat you can compare your domain against multiple competitors and use their combined

  • Patrick McGrane
7 min read
PPC

PPC Pathway Lesson 6: Find More Search Variants

Google announced it would limit the search terms they show you in your Google Ads reporting, even if you paid for that click to your ad. If this raises red flags for you,

  • Patrick McGrane
9 min read
PPC

PPC Pathway Lesson 4: What is ROAS

Video Script: Hi this is Patrick from SpyFu.com. Today we’re going to learn how to evaluate your advertising campaigns using the unsung hero of metrics - ROAS, or Return on Ad

  • Patrick McGrane
5 min read
Google Ads

PPC Pathway Lesson 3: Interactive Google Ads Advisor

Note: Videos show "AdWords" Advisor to reflect the original name of the product. We have updated the title since then, and we continue to keep the data in the report current. Video Script:

  • Patrick McGrane
2 min read
PPC

PPC Pathway Lesson 2: Find Strong PPC Ad Copy

Writing ad copy for a Google Ads (AdWords) campaign can be tedious and expensive. How do you know what ads people click on? What are their titles, and how do you adjust them

  • Patrick McGrane
5 min read
PPC

PPC Pathway Lesson 1: Find PPC Keywords

Video Script: to the SpyFu PPC Keywords tool! In this video we’re going to learn how to use this tool to find strong PPC keywords in your niche, and help with all

  • Patrick McGrane
9 min read
PPC

PPC Pathway Lesson 5: PPC Overview

Video Script This is a quick 2 minute video covering the basics of SpyFu’s PPC Overview tab, so you can get spying on your PPC competitors right meow. You get to the

  • Patrick McGrane
2 min read
Create Urgency Without Killing Your Conversions
Google Ads

Create Urgency Without Killing Your Conversions

When you write for conversions, the right phrasing makes all the difference in getting the reader to take action. But knowing exactly what makes them call, click, buy, visit or read can be

  • Sidra Condron
    Sidra Condron
7 min read
How to Write Good Ads that Get Clicks
PPC

How to Write Good Ads that Get Clicks

Think about how often you write and update text ads. Every time you start new campaigns, update products, and test your ads, you create habits that carry over into the next time you

  • Sidra Condron
    Sidra Condron
13 min read
A Clear Google Ads Tutorial for Beginners
PPC

A Clear Google Ads Tutorial for Beginners

Businesses have seen big success with Google Ads (Adwords). Taking that first step seems like an easy choice, but many stop short when they see the requirements. You have to bid on keywords,

  • Sidra Condron
    Sidra Condron
27 min read
Google Ads Best Practices and Tips
Google Ads

Google Ads Best Practices and Tips

It's easy to underestimate how much work goes into making an effective Google Ad. Each one has been precision-tooled to capture that front-page top spot and drive conversions from there. It takes a

  • Sidra Condron
    Sidra Condron
10 min read
A Google Analytics Certification Helps you Master its Metrics
Analytics

A Google Analytics Certification Helps you Master its Metrics

It's easy to look at a Google Analytics (GA) certification as some great padding for your CV when you should be looking at it as your team's secret weapon. Google Analytics is now

  • Sidra Condron
    Sidra Condron
9 min read
PPC Landing Pages -- Best Practices to Maximize Conversions
PPC

PPC Landing Pages -- Best Practices to Maximize Conversions

PPC landing pages are the first things your leads see after they click on your PPC ad. If they’re poorly created (or just links to your homepage), those leads are likely to

  • Sidra Condron
    Sidra Condron
12 min read
Google Ads Training: 14 PPC Course Options
PPC

Google Ads Training: 14 PPC Course Options

You’ve heard the stories (small businesses spending more on digital advertising), you’ve seen the case studies (19X return on ad spend), and now you’re ready to get started with PPC

  • Sidra Condron
    Sidra Condron
9 min read
This 5-Step Google Ads PPC Audit Helps to Max Your ROI
Google Ads

This 5-Step Google Ads PPC Audit Helps to Max Your ROI

PPC ad campaigns are, unfortunately, more like children than fish. They require supervision, love, and care in order to grow; you can’t just toss in some food and forget about them for

  • Sidra Condron
    Sidra Condron
13 min read
Google Display Ads 101
Google Ads

Google Display Ads 101

McDonald's isn’t the most popular hamburger chain because they serve the best hamburgers. They're the most popular because the only place they've failed to place their ads is the back of your

  • Sidra Condron
    Sidra Condron
13 min read
PPC 101: Everything You Need to Get Started with Paid Google Ads
PPC

PPC 101: Everything You Need to Get Started with Paid Google Ads

The value of PPC advertising can be summed up in one word: reach. When you place your ad on a Google search engine results page (SERP), you’re standing on the shoulders of

  • Sidra Condron
    Sidra Condron
13 min read
How Warby Parker Built Their Eyewear Empire with SEO
Case Study

How Warby Parker Built Their Eyewear Empire with SEO

A decade ago, consumers would never have thought of buying glasses online. There were doctors to consult, prescriptions to fill, opticians to see—almost the entire process was handled via in-person, one-on-one interactions.

  • Sidra Condron
    Sidra Condron
11 min read
How to Advertise on Google -- 12 Steps to Get Started
Google Ads

How to Advertise on Google -- 12 Steps to Get Started

Google Ads is a Pay-Per-Click (PPC) system that allows your brand to appear in search results when people look up information relevant to your products or services. We often associate these ads with

  • Sidra Condron
    Sidra Condron
10 min read
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