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Irina Maltseva

Irina Maltseva

Irina Maltseva is a Growth Lead at Aura, a Founder at ONSAAS and Seen, and an SEO Advisor. For the last eight years, she has been helping SaaS companies to grow their revenue with inbound marketing.

2 posts •
What "Good SEO Performance" Looks Like in a Zero-Click World
SEO

What "Good SEO Performance" Looks Like in a Zero-Click World

When organic traffic drops, AI Overviews get blamed first. It's an easy target. But the full picture is messier, and if you only fix half the problem, you'll keep chasing your tail.

  • Irina Maltseva
    Irina Maltseva
9 min read
SEO Strategies That Hold Up as Search Keeps Changing
SEO Best Practices

SEO Strategies That Hold Up as Search Keeps Changing

Last month, I watched a SaaS founder's face go pale during a strategy call. His company's blog, which had been driving 40% of demo requests, suddenly lost half its

  • Irina Maltseva
    Irina Maltseva
10 min read
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