You have two paths that will help you discover profitable keywords for your market, especially when you are just starting out.
Start with Kombat
This finds your competitors’ most competitive, proven keywords. Use your competitor's shared, "core keywords" to launch a campaign.
OR Start with Related Keywords
There are complexities that go into choosing profitable keywords for a niche. This approach relies on a simple method of viewing related keywords your competitors also bought.
Once you do, narrow your keyword list down to specific criteria for your niche. Set the requirements for cost per day, search volume, and many more options.
Start with Kombat, Step 1: Enter a competitor's site into SpyFu.
Type your competitor's domain into the SpyFu search box. Choose "PPC Research > Kombat" from the menu options.
Choose a competitor that has a visible, active AdWords campaign underway, and we can find some of your other (similar) competitors automatically.*
* You can override the competitors we found and compare other domains instead. Follow Step 1 and wait for the page to load with two extra domain fields. Just keep your domain in the first box and search again.
Step 2. Find Their Shared "Core" Keywords
Scroll down to the results. You will see circles that represent the keywords that all of the listed domains buy. The titles on the right are linked to the overlaps of the circles. Click the "Core Starting Keywords" segment.
Step 3. Browse the list of keywords
The actual keywords open in a list below. These are keywords that all 3 of these competitors have bet on by purchasing them in AdWords.
Any domain can take risks and buy keywords that don't deliver on the money they spend to advertise on them. However, we see evidence that advertisers don't let those continue for too long.
The best way to weed out poor-performing, unpopular keywords is to look at the wisdom of the crowd. We can confidently look at the keywords that all 3 competitors buy and see them as "must-have keywords" in this niche.
Step 4. Sort and export.
You can click the column headers (like Cost per Day) to sort the keywords by your most important criteria. Then, click the box next to specific keywords before exporting them (or export the entire group). Use the button at the top of the chart to get your export options.
Start with Related Keywords,
Step 1. Search a niche keyword
This will be the base keyword we use to find similar, related keywords in the niche.
Step 2. Scroll down to the results. Apply filters.
Check any filters that apply to your keywords. Set ranges that fit your budget (cost per day) or strategy (long tail keywords via "number of words" filter). Filters include:
- Cost per day
- Daily Search Volume
- SEO Difficulty
- Number of Words
- Number of Advertisers
- Broad Cost per Click
- Clicks per Day
- Broad Click Through Rate
Look for the dropdown menu above the filters. This lets you change the segment of keywords, and we recommend "Also Buys Ads For."
This will search domains that bought your target keyword and return similar keywords that they advertise on. It's similar to the Kombat method, but it pulls in wider results.
Step 3: Export your new keyword suggestions (optional)
Once you have a list that fits your budget and audience reach, export your keywords to a CSV file. It's optional, but some people want the flexibility of a file that you can add to with more keyword ideas throughout all stages of your campaign.
As you growing list of keywords you want to target, keep in mind that you don't have to shoot for the number one position on each one. Some times shooting for a lower ranking on a competitive term gives you a bigger payoff for the amount of work you put in.