Metrics 9 Crucial SEO Metrics To Consistently Monitor In SEO, everything is measurable. From impressions to clicks and sessions, there are dozens of SEO metrics you can track and monitor. But here’s the catch: not all metrics deserve your attention.
Search Marketing Community The Top 100 Lives! Thanks to your help. Update 10/16/2025: we can confirm from our data partner that we will continue sharing Top 100 keyword data without interruption. Cue the celebration horns! 🎉 This article was originally titled The Top
AI Don't Risk Your Work on Imaginary Data If you’re using ChatGPT to do keyword research, you might be making a huge mistake—and not even know it. ChatGPT is incredible at brainstorming. It’s quick, clever, and great at
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PPC How to Use a ROAS Calculation to Optimize Your Ad Campaigns If you’ve ever run a digital advertising campaign, you’ve likely run into the issue of not knowing if your campaign is performing well enough to make it worth the cost.
Google Ads This 5-Step Google Ads PPC Audit Helps to Max Your ROI PPC ad campaigns are, unfortunately, more like children than fish. They require supervision, love, and care in order to grow; you can’t just toss in some food and forget about them for
Keyword Research Keyword Research with Next Generation Metrics (Webinar Video) The way we rely on searches in our everyday lives has created a massive shift in keyword strategy [https://www.spyfu.com/blog/getting-started-with-keyword-research/]. People changed how they interact with search results. We&