SEO Run a Content Gap Analysis to Create Content People Crave Content gaps are exactly that—gaps in content where desired information doesn’t exist (or isn't easily found). For users, these gaps are annoying. But for content creators, they represent a
SEO SEO Comparison Tools can Supercharge Your Content Marketing Plans SEO is a competitive field where anyone in the world could be your next challenger. Half the battle is knowing what your competition is doing now and what they plan to do in
Content Marketing Create a Strong Content Marketing Strategy Content marketing is a long game—you build authority and SEO strength over time as articles rank higher and get more engagement from readers. That’s why it’s important that your content
SEO The 8 Best Free SEO Tools to Help Your Workflow If terms like XML sitemaps, largest contentful paint, and anchor text optimization sound like a foreign language to you, don’t worry, you’re not alone. Search engine optimization (SEO) can be terribly
Backlinks The Types of Backlinks You Need to Know for SEO Throughout Google's evolution and exponential growth, it has always been rooted in the idea of links from one website to another. If a website links out to relevant content on an
Competitive Research Proven Competition Analysis: Who Are My Biggest Competitors? Competitive research is the foundation of any strong marketing strategy. It’s important to identify your competitors and their marketing tactics to help you differentiate your offering. There’s reason to dive deep
SEO How to Improve Google Rankings: 10 Tried and Tested Ways You’re probably aware of the importance of keywords and creating high-quality content to improve Google rankings. But besides these basics, there are several other factors and tactics you should consider if you want to learn how to boost your rankings.
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Analytics Google Analytics Best Practices for Beginners Whether you want to know how many mobile devices accessed your contact page from Albania or what percentage of your traffic is made up of “travel buffs,” the questions you have about your
SEO SEO Tips for Small Businesses It's a new landscape, and small businesses are booming It might come as a surprise to the average person that small businesses, not large corporations and brands, are the areas seeing
Keyword Research How To Do Keyword Research: Go Beyond the Basic Metrics How many articles have you written that have never found the audience they deserved? Even the best-written content can fall flat if you don’t know how to do keyword research and optimize
SEO The Best SEO Podcasts A podcast is an easy-to-consume content format that requires minimal effort from the listeners’ side and still helps them learn a lot. Podcasts are especially helpful for an evolving topic like SEO, for
Keyword Research How to Use Google’s Keyword Planner to Create Epic Content When it comes to creating epic content, sitting down and just writing something isn’t enough. It needs to be helpful, well-thought-out, and easy to find when people need it most. Getting found
PPC What is a Good PPC Conversion Rate? (And How to Increase It) The average PPC conversion rate across all industries is about 3.75% for search [https://www.wordstream.com/blog/ws/2016/02/29/google-adwords-industry-benchmarks] (Google Ads). And it is at about 0.77%
SEO What is Thin Content and Why Does it Hurt SEO? Have you ever visited a website from a Google search that just seems unhelpful? There's writing on the page, but it just dances around any actual substance. Marketers are told how
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Keyword Tools How To Find Long Tail Keywords For Better SEO You could optimize for a high-traffic short tail keyword like “best pancake recipes” and hope someone finds your page on a crowded and competitive search engine results page (SERP). Or you could create
SEO 9 Free SEO Certifications to Add to Your Resume Whether you’re new to SEO and looking to learn about the industry or a seasoned vet who needs to reinforce their skill set, free SEO certifications can help. Not only will the
Google Ads PPC Campaign Management: 6 Ways to Keep Ads Fresh and Profitable Good PPC campaign management is the difference between a successful digital marketing strategy and paying money to take up real estate on the web. Not many small businesses are lucky enough to find
Google Ads You Don't Have to be #1 in Google Ads In Google Ads, being number one sounds like the ultimate goal, but it could cost more than it's worth. Many PPC managers with deep Google Ads experience stayed focused on reaching
SEO Compare Your Ranks Against Competitors Competitive research plays a major role in SEO improvement. If you are searching your competitors, you're ultimately going to compare their keyword rankings to your own. So what if we rolled
Local SEO A 9-Point Local SEO Audit Sometimes, SEO isn’t just about bringing the most qualified visitors from search engines. It's also about making your business easy to find for local customers. Whether you’re a brick-and-mortar
SEO How To Do Local SEO Research Whenever we want to go to a restaurant, call a technician, or even go to a supermarket, we usually check out the first few results on Google. Many of these top local businesses
SEO Search Features: Get More out of Google's Results Page When you search for something on Google, you’ve probably noticed that Google presents its results in a number of different formats. Search for “Beyoncé” [https://www.google.com/search?q=beyonce] and
SEO What are SERP Features? (And How to Get Them) SERP features are the fancy tables, widgets, and info-panes that Google places on its results pages to satisfy readers’ search intents without the need for them to ever click through to another page.
