Establishing and growing your business online isn’t an easy task. You need to have a solid idea in place and have a plan to bring that idea to fruition. However, it doesn’t end there. You need to bring your final product or service to your target customer too. This is where it becomes essential to have internet marketing strategies in place.
Internet marketing strategies can help you save both time and money. They also help you streamline your processes, and you can put effort into the exact spots where it's needed.
They help you align your internal teams with the common goals of your organization as well. This is why it’s crucial to experiment with different strategies to find the ones that work the best for your brand.
7 Best Internet Marketing Strategies
Here are some of the best and most proven online marketing strategies for your brand:
Online Marketing Strategy #1: Have a Complete Marketing Plan
Planning is crucial for making your presence felt online. If you’re not clear about what you want to achieve, you’re never going to reach your goals. To decide on your marketing plan, you need to first define your target audience.
You can do so based on demographic, psychographic, and geographic factors. It’s also crucial to understand their interests and pain points. This will help you understand their requirements and problems.
After that, you should do exhaustive keyword research to find the strongest keywords that are relevant to your business. It’s essential to do so as it will help you put all your effort into ranking for those keywords on the search engine results pages (SERPs).
To do keyword research, you can use the SpyFu Keyword Research Tool. It shows you the search volume and the competition of the keywords, and you can easily find your market and product keywords with it.
Image via SpyFu
After that, you should create an SEO and content strategy that can help you rank higher in search results. You must create quality content around those keywords and write it so that it’s helpful for your audience.
Online Marketing Strategy #2: Invest in Technical Search Engine Optimization
You can’t ignore the technical aspects of search engine optimization (SEO) if you want to boost your visibility online and grow your business. This goes far beyond content creation.
Remember that it’s an online marketing strategy that won’t get you overnight results. So, you will need to invest a lot of time and effort into it. Your patience will eventually pay off.
Your goal should be to design a website that offers a seamless browsing experience to your target customers and also gives them everything they want. The website must have a smooth navigation structure that makes it easy for your audience to browse your website. It should also make the process of page discovery simpler for the Google search spiders.
Additionally, the page loading speed plays a huge role when it comes to SEO. If your website loads quickly, visitors will have to wait less time to find what they’re looking for. This means that it provides a better user experience to search engine users. Which, in turn, can positively affect your rankings.
To test your page loading speed, you can use tools such as Google PageSpeed Insights. The tool gives you the page loading speed and also provides suggestions about how you can improve it.
It’s critical to add images and other media to your website to make it appear more attractive. However, they can make your website heavy. This, in turn, can slow it down and increase your page loading speed.
For this reason, you need to optimize your images. Your goal should be to reduce their size while not compromising on their quality.
Yet another important parameter that can help improve your online marketing strategy is mobile-friendliness. If your website isn’t responsive, it’ll be difficult for your visitors to browse it.
Nearly 51.6% of all traffic comes from mobile devices, and if your website isn’t optimized for them, you’ll lose out on most of it. Additionally, Google may downgrade your rankings if your site is not mobile-friendly.
You can use the Mobile-Friendly Test by Google to see if your website is responsive.
Image via Mobile-Friendly Test
Online Marketing Strategy #3: Develop a Solid Content Plan
Content marketing is the key to reaching your target audience. If you produce valuable and high-quality content that solves their issues, they’ll keep coming back to you. This is why it’s crucial to define your target audience and find their problems in the first place.
To develop a content marketing strategy, you need to first find shareworthy content ideas. These should target your audience’s problems and provide them with the knowledge necessary to solve them.
Writing high-quality and informative content will help you build a solid following. You can do so by creating a blog and publishing blog posts on it. Alternatively, you can create educational video content, infographics, and more.
In addition, you should consider creating informative webinars. They serve as a great mode of sharing your knowledge with your audience. At the same time, you can easily engage with your audience through webinars. This can increase audience engagement and the time that they spend on your website. These, in turn, can positively impact your SEO.
However, just the creation of superior quality content isn’t enough. You need to have a plan in place to distribute the content as well. Come up with a strategy to spread the word about your content through both free and paid media.
It’s also crucial to link your blog and other forms of content with your social media accounts. This can help you catch the attention of your followers on those platforms as well.
To generate leads through your content, you also need to have a lead magnet in place. When you offer something in return for information, your users will be more likely to provide it to you. As you can see in the screenshot below, offering an ebook in exchange for contact details is a great idea to leverage your content to get more leads.
Image via Digital Marketer
Online Marketing Strategy #4: Use Headless Commerce
Explaining what headless commerce is can get a bit complex. Many explanations end up swimming in jargon and technical specifics. In short, headless commerce takes the "wrapping" off of an online purchase. There's not a solo front-end landing page that holds all of the product's description and purchase information. Instead, those details are provided behind the scenes via API.
Many businesses still rely on traditional and monolithic ecommerce models. Although these models have their upsides, they typically have higher development costs along with slower go-to-market timelines.
In many cases, businesses that already have a content-first approach end up having to create a subdomain for the shopping site. This gives it a separate URL from the main website, which creates a suboptimal shopping experience and negatively impacts SEO.
To tackle this issue, you should start adopting a headless commerce model. Headless commerce involves decoupling the frontend and backend of your ecommerce platform. In other words, the presentation layer will work independently from the business engine, which involves inventory management, order fulfillment, product listings, etc.
So even if you are already using a CMS platform, you can seamlessly implement ecommerce without the need for a full re-platform. In addition to the increased flexibility and customization options, headless commerce also allows you to market your business more effectively.
Your marketing team needs to get campaigns up and running quickly, A/B test them, and then optimize them for more effectiveness. So they need to work within a familiar CMS, which will significantly speed up their productivity. Headless commerce allows you to do this while still maintaining the security and seamless inventory syncing that will fuel innovation at speed.
Additionally, all these benefits make it easier to launch and market your business in new geographies or channels as well as launch micro-brands. Headless commerce allows you to easily replicate the system across the board and optimize for international SEO. So it allows you to market your business at scale and in a much more cost-effective manner.
Headless commerce helped Bert Berger, a professional surfer, grow his business manifold. His business, Firewire Surfboards, used headless commerce to include a plug-and-play ecommerce experience into their WordPress environment.
Online Marketing Strategy #5: Use Social Media Marketing
Social media has over 3.48 billion users, which is nearly 40% of the world’s population. Many of these users can fit your target customer personas. This means that you can use social media for marketing your brand and reaching them.
Your goal should be to create a solid active presence on social media and grow your following. The more followers you have, the better your reach will be. However, bear in mind that the quality of your followers matters as well. This is why you must put effort into building communities and generating engagement. When people engage with your brand, they’ll connect better with it.
To further increase your reach and engagement, you should consider creating giveaways and promotional campaigns. During these campaigns, you should offer a discount or give a free gift to your followers for doing certain tasks. But make sure that the prize that you offer is valuable enough to push consumers to participate in your giveaway and engage with your content too.
Warner Bros. Pictures displayed one of the best online marketing strategies examples. They created a ticket giveaway contest on the release of their new movie, Detective Pikachu. This post got them over 590 comments within hours, and the increased engagement helped them generate a buzz about the movie too.
Image via Facebook
Alternatively, you can create offers where you ask your fans to share the offer with others in order to participate in the contest. This helps you spread the word about the offer quickly without much effort or investment.
To further increase your reach and engagement, you can use paid promotions on social media. Nearly every social media platform allows you to create paid promotions to reach a wider audience. Your goal should be to boost your most popular posts and create greater buzz on social media.
Your most popular posts are likely to be received well by other social media users too. To create these campaigns, you need to keep your target audience in mind.
Social media platforms allow you to target specific audiences based on demographic, geographic, and psychographic factors. This tailored approach for paid promotions can help you get the most out of your paid promotions.
In addition to paid promotions, you can use Facebook retargeting to your advantage too. Whenever any social media user visits your website and shows interest in your products or services but doesn’t purchase them, you can use this method. Facebook retargeting can help you convince them to return back to your website and complete the purchase.
These dynamic ads are displayed to them whenever they visit Facebook. To do so, they use a cookie that’s placed in their browser when they visit your website. You could consider offering them a discount through the retargeting ad as well to further increase their chances of returning to your website.
One of the best internet marketing strategies for social media is that of influencer marketing. In this method of marketing, brands can partner with social media personalities to promote themselves. These social media personalities have a significant influence on the decisions of their followers.
When influencers speak positively about your brand on social media, their followers will perceive your brand to be good. This, in turn, can help increase your reach and engagement. Many of the influencer’s followers can become your followers or customers as well.
You can choose between nano, micro, and macro-influencers depending on your budget and increase your presence on social media. However, choose only those influencers who are relevant to your brand and have similar values and tone.
This is because they’ll be perceived as an extension of your brand and can harm your brand’s image too. Also, analyze each prospective influencer’s profile carefully to see if they’re genuinely generating significant engagement.
Daniel Wellington, the watch brand, is one of the finest online marketing strategies examples of this. They started with a budget of $15,000 and grew it to $220 million in four years by partnering with influencers. Each influencer was gifted a watch, and in turn, they posted photos with it on social media. This generated tremendous buzz and drove sales for them.
To further push their reach and engagement, they started giving shoutouts to those who posted photos and videos with #DanielWellington too.
Image via Instagram
Online Marketing Strategy #6: Begin Email Marketing
Email marketing is one of the best internet marketing strategies that can drive huge returns. For this, you need to first build an email list by collecting email addresses and other contact details to help personalize your messages.
You can do so by creating a landing page where they can sign up for your email newsletter. To make the offer sweeter for them, you can give them a freebie in return as well. When you send out emails to your users, they will remain updated with the latest happenings in your brand and product launches.
In addition, you can use email marketing to reduce your cart abandonment by sending emails to those who’ve abandoned them. These emails would ideally consist of a coupon or discount code that would lure them into purchasing from you. This can drive sales for your brand and increase your revenue.
One of the best online marketing strategies examples for email marketing is Sephora. They send out an email whenever a particular product is estimated to be finished by their customers. This email reminds them to restock the product and gives them a link to purchase it too.
Image via Pinterest
Online Marketing Strategy #7: Use Analytics
Analytics can help you measure the progress of your online marketing campaigns, and this makes it one of the best internet marketing strategies.
By using tools such as Google Analytics, you can find various statistics about your website. These include the number of visitors, bounce rate, time spent on the website, etc.
Similarly, every social media platform provides detailed analytics of your paid promotions to help you understand their progress. Based on these analytics, you can find out which posts are performing well and which ones aren’t.
By studying your analytics, you can tweak your online marketing strategies and improve their effectiveness. This, in turn, can help you drive more revenue.
Making your presence felt on the internet is of extreme importance today. Without solid internet marketing strategies in place, it can be difficult to grow your online visibility. By employing content marketing, search engine optimization, email marketing, and social media marketing, you can gain visibility online.
Additionally, you can use headless content management to improve the experience of your users. Lastly, it’s crucial to track your analytics and measure your progress. Accordingly, you can tweak your internet marketing strategies.