Long-tail keywords are the key to relevant content, and many SEO experts focus on these instead of smaller money keywords.
Long-tail keywords are basically the ones with comparatively low search volumes. But, collectively, they make up a majority of all online searches.
These keywords have lower search volumes than popular keywords and hence, have less competition. That is why more and more SEO experts are now targeting these keywords as part of their SEO strategies.
Before we look into ways to find these keywords, let’s first look at the benefits of targeting them as well as some long tail keyword examples.
Benefits of Using Long-Tail Keywords
Here are some of the key benefits of long-tail keywords that will convince you to target these as part of your SEO strategy.
They are Easier to Rank On
These keywords have lower search volumes and are not as popular as the high-search-volume keywords. That is why it is much easier to rank on these keywords because you will have to compete with fewer competitors.
They Can Help You Carve Out Your Niche
If you target the less-searched, but more specific keywords, then you will actually be catering to a more targeted audience. This gives you a chance to carve out a niche for yourself and become an expert in that, instead of trying to compete with the top players in the industry.
Say your industry is something like scented candles. If you are just getting started, there is no way you can compete in ranking for “scented candles.” You will need to find a niche within the scented candle field and use long tail keywords to set you apart from the completion.
In this case, a long tail keyword may represent something like “scented candles for pregnant mothers,” or “scented candles that create a chill mood.” In fact, the longer the keyword phrase, the more likely it will turn into a conversation.
They Convert Better
People who search for longer, more specific keywords are usually looking for something particular and not just surfing the net. These are high-intent potential customers that can be targeted using these keywords.
Long tail keywords tend to have fewer searches compared to standard keywords (lower search volume). That's a good thing. Not only will these niche keywords make for cheaper ad campaigns, they also target the kind of people who more likely to convert.
Remember that people doing searches with long tail keywords are usually at the end of their search cycle. Keywords grow in length as a searcher gathers information about what they want to find. For example, curly hair care eventually grows into paraben free shampoo for curly hair. These longer keywords are a sign that the searcher has done more research and is more likely to buy.
How to Find Long-Tail Keywords
Here are 9 of the most effective ways to find these keywords and improve your SEO strategy.
1. Google Autocomplete
If you want to learn how to find long-tail keywords, then this is the first and the easiest way to do that. All you need to do is start typing a keyword, and then look at Google’s suggestions.
It will give you a list of options that are all potential keywords in themselves. See this example below to know exactly what kind of results you can expect.
However, this is a manual process and takes a lot of time and effort. To automate this, you can use tools like the Keyword Tool and Ubersuggest. These tools fetch all of the Google autocomplete data to find long-tail keywords.
These are simple to use and work almost the same way as a Google search. Just type the primary keyword and it will generate a list of keywords based on Google autocomplete data.
Image Source: Keyword Tool
2. Google “Searches Related To…”
This is quite similar to Google autocomplete and is yet another brilliant feature from Google that you can use to find long tail keywords.
When you do a Google search, you will see related searches at the bottom of the results page. This is where you can find what people are most searching for related to your initial search query. You can get several suggestions from here for which keywords to target.
Let’s take the example of the same keyword “diabetes weight loss” and see what results we get.
These are all long-tail keywords related to that primary keyword. Now you can take a step further and click on one of these options. At the bottom of the page, you’ll see another list of related searches.
You can keep repeating this process until you’ve found enough long-tail keywords to target.
3. Google’s “People Also Ask…” Boxes
When you’re learning how to find long-tail keywords, Google is your best friend. It has so many useful features that you don’t even need to go anywhere else or buy any tool.
Checking Google’s “people also ask…” boxes is a great way to find related keywords.
Let’s understand it by taking the keyword “how to find long tail keywords” as an example.
A search query for “how to find long tail keywords” showed the results mentioned above in the “people also ask” box. These are all long-tail keywords that you can target for that primary keyword.
These suggestions are based on Google’s extensive search query data and tell you what type of related questions do people ask the most.
Another pro tip to use this technique to find long-tail keywords is to expand these questions. Once you expand a question, google comes up with a few more suggestions, as shown in the example below.
4. Answer the Public Tool
This is a useful, free tool to find out the questions that people usually ask related to your primary keyword. If you don’t want to go through the hassle of manually searching for “people also ask” questions, then this is the tool for you.
If we use the same query “how to find long tail keywords,” then we get the following results.
This is a gold mine of keywords related to the original query. This tool is perfect for finding keywords that are in the form of a question. And it also categorizes these questions by type, which is a cherry on the cake.
5. Google Search Console
You don’t always need to look outside to find long-tail keywords when you can use your internal data for it. The Google Search Console (GSC) provides detailed reports of your web pages and what keywords they are ranking for. And, sometimes, you don’t even intend to rank for those keywords.
You can check these reports to find a detailed list of keywords that you’re currently ranking for. You will find a lot of keywords that you are not targeting but can actually aim to improve your search rankings.
6. Keyword Research Tools
There are several keyword research tools that you can use to find keywords. These tools are available with a wide range of functionalities and at varying prices.
SpyFu's keyword research tools work together to give you insight and results you can act on. It can give you keyword suggestions based on your current keyword rankings. And, once you add these keywords to a project, SpyFu can also help you track their performance.
You can also get weekly performance reports on your keyword rankings on Google and Bing. What’s more, is that you can use visualization tools to read and analyze these insights easily.
Tip: With SpyFu you can see what these keywords have in common. This could be product lines, classifications like “how to” or keywords that advanced users or novices might use.
Sort those further into keyword groups
Tip: This doesn’t have to be the same as your actual ad groups. The idea is to organize themed groups of keywords to make future research easier on you.
- Use search volume as a guide for how many keywords to include in each theme/group.
- Target 10,000 to 50,000 searches/month for each theme.
- If all the keywords in your theme surpass that total search volume, look for subgroups within that theme.
Save and export your themes
Any place that you can save your keyword structure—and easily access it for ongoing research—is a solid option. SpyFu has created a tool that keeps your keywords (and keyword structure) organized and accessible.
Tips> Find out more about adding keywords to the built-in project manager.
7. Google Trends
Using this brilliant tool from Google, you can not only find keywords but also see trends on how they have performed over time. You can find out whether the interest in a particular keyword is growing or declining. This helps you select the right keywords to target based on their popularity.
What’s more, is that it also allows you to compare two keywords and see which is doing better.
And, it also shows the interest in that search query by regions and sub-regions. This is especially helpful when you’re targeting a particular region.
Also, the related queries section is where you will find the keywords that you were looking for.
Tip: Here’s our 10-step guide on using Google Trends. Use a long-tail keyword as your primary keyword, so that all the related keywords are also long-tail keywords.
When you’re trying to learn how to find long-tail keywords, this might not be one of the obvious things that come to mind. After all, it is a community where people ask questions and have discussions.
But, if you know how, you can use it for keyword research as well. Quora is actually a gold mine for keyword research. You can find thousands of questions that people ask on a particular topic.
You might have to make some effort to find the actual keyword in a question, but it is worth the effort. This site gives you an idea about what people are talking about and the questions that they are asking.
You can use this forum in conjunction with keyword research tools to find a list of keywords to target. Take keyword ideas from Quora questions and put those in keyword research tools to find related keywords.
Tip: Here’s our complete guide that outlines 17 free ways to boost your website traffic
9. Competitor Research
Even if you’ve done your research, there’s no harm in spying on your competitors to check what keywords they are ranking for. You can take inspiration from them and target some of the relevant keywords that you find in your research.
You can use Spyfu’s competitor research tool to find the keywords that they are ranking for. You can also use this tool to find competitors in your domain that you were not even aware of. This is an excellent way to find keywords relevant to your domain.
(Bonus!) – Build on Your Keyword Ideas With SpyFu
1. Drill into a few keywords from each theme.
- Use these as starting points. Type a few keyword ideas into SpyFu (one at a time, repeat for each one).
- When you get your results, scroll down to get ideas from the “Profitable Related Keywords” section.
- Filter and save any new ideas into the My SpyFu project or groups you created.
2. See who advertises on them and who ranks for them.
- Before closing the results page for the keyword you just searched in the previous steps, look to see the domains that rank for this keyword (Ranking History) and those that have advertised on it. (Advertiser History)
2. Note the names that emerge. Are the competitors different from theme to theme, or are they the same?
3. Use those main competitors to expand your keyword ideas.
Click through the domain name on the SpyFu.com page, or type it directly into the search bar. It opens a results page for that domain and lets you explore, filter, and export their organic and paid keywords.
3. Add your branded and niche keywords
By this point, you should have a robust list of keywords. If you are missing any branded terms or specialty niche keywords, add them to your My SpyFu project now. They might even make their own themed groups.
If your branded and niche keywords aren’t available on SpyFu, you can add them. Premium members can tell us which specific keywords to search, and we will add them to our database to be searched every month going forward.
Long-tail keywords are easier to rank for and get you a more targeted audience. So, you should definitely be targeting these keywords as these can seriously help improve your search rankings.
This post details 9 of the most effective ways to find these keywords. Google has a lot of free tools and features that you can use for this. There are also numerous keyword research tools available for you to identify and target the right keywords.