PPC PPC Landing Pages -- Best Practices to Maximize Conversions PPC landing pages are the first things your leads see after they click on your PPC ad. If they’re poorly created (or just links to your homepage), those leads are likely to
SEO 10 SEO Goals You Should Target We like the idea of setting goals at any point in the year. There's no specific month to start fresh. You choose. It’s exciting to think about the strategies you’
SEO How to Check Website Ranking--For Any Point in Time Ranking History lets you go back in time to check your website ranking and how those rankings changed month to month (or across many months, years, you get the idea). Before you can improve the SEO of any site, you have to understand where it’s been.
SEO Increase Your Page Rankings: 4 Things to Change to Rank for More Keywords According to business leader and best-selling author Farshad Asl [https://m.facebook.com/watch/?v=1284835488529309&_rdr], “Knowledge is learning something new every day. Wisdom is letting go of some bad habits
PPC Google Ads Training: 14 PPC Course Options You’ve heard the stories (small businesses spending more on digital advertising [https://financialpost.com/personal-finance/business-essentials/small-businesses-are-spending-more-on-digital-marketing-this-year] ), you’ve seen the case studies (19X return on ad spend [https://ads.google.com/
SEO 15 of the Most Effective SEO Tips for Beginners If you’re new to search engine optimization, diving right in without any guidance could be one of the biggest mistakes you can make. You must look for the most effective SEO tips
SEO How to Get Backlinks: 14 Easy Ways to Create a Backlink Profile It’s a well-known fact that if you build backlinks (quality ones, that is), they help you boost your authority and search engine rankings. Perhaps you’ve even engaged in link building strategies
Google Ads This 5-Step Google Ads PPC Audit Helps to Max Your ROI PPC ad campaigns are, unfortunately, more like children than fish. They require supervision, love, and care in order to grow; you can’t just toss in some food and forget about them for
Backlinks Guess which Content Types Get the Most Backlinks? Between emailing leads and running ads, you have access to what feels like an infinite number of digital avenues to pursue. In addition to focusing your customer acquisition attempts on ads and marketing
SEO How HubSpot's SEO Strategy Helps them Win the Traffic Game At first glance, you might not think to compare HubSpot and Salesforce. They're two very different companies—one is primarily a tool for salespeople founded in 1999. The other is a
PPC How Are Negative Keywords Different? Their name sounds like the worst parts of your campaign, but negative keywords can save your budget and your quality score. Negative keywords focus your ad spend by telling companies like Google and
Case Study Pinterest is a Waste of Time...for Conversions There’s an interesting Pinterest and Etsy connection that I just can’t stop thinking about. Etsy and Pinterest make for a one-sided love story. Etsy's biggest champion is an utter
Case Study Increase Conversions: My Data-Driven Experiment Shows You How Or titled, "Search Autocomplete Boosts Sales by 24%, and I Can Prove it." I'll share the payoff right up front. Adding or improving typeahead (auto complete) on a search
Webinars Tackle New Challenges with Advanced Keyword Research (Webinar Video) So much is changing in search marketing, and that calls for polishing your keyword research skills. Users have higher expectations when they ask a question, and Google is always adjusting the game. That&
Google Ads Google Display Ads 101 McDonald's isn’t the most popular hamburger chain [https://www.restaurantbusinessonline.com/financing/largest-burger-chains-us] because they serve the best hamburgers. They're the most popular because the only place they&
Technical SEO How Search Engine Crawlers Index Your Website If you’ve ever wondered how search engines find your site, the answer is simple: they send out crawlers. Built to mimic how human users interact with your website, search engine crawlers review
PPC PPC 101: Everything You Need to Get Started with Paid Google Ads The value of PPC advertising can be summed up in one word: reach. When you place your ad on a Google search engine results page (SERP), you’re standing on the shoulders of
Backlinks Grow High-Quality Backlinks with Tips from 360 Learning's Success Story We all want quality backlinks, but getting them isn’t easy, especially for newer websites. Should you use cold emailing, guest posting, broken link building, or some other, more obscure strategy? The answer
Keyword Research Find the Most Profitable Keywords for Your Market Niche Keywords don’t bring you profit; they bring you people. The most profitable keywords for your business are the ones that will attract relevant readers who are likely to purchase your product or
SEO Image SEO Tips to Put into Action Page speed and user experience: two crucial ranking factors for any page, and you can make or break them both with image SEO. Image SEO is so important that Google makes tools [https:
Competitive Research 4 Steps to Find (and Beat) Your Organic Competitors Although we often like to think of SERP rankings as a meritocracy, the reality is that they are not. Often, the best written or most informative pieces don't reach the top
Content Marketing What Is ToFu Content and Are You Creating Enough of It? Opening up the top of your funnel is one of the most effective strategies you have for building an audience for your brand. And that’s exactly what ToFu content does—it’s
Analytics How to Use Google Search Console for Amazing Insights Many people make the mistake of believing that learning how to use Google Search Console [https://search.google.com/search-console/about] (GSC) properly isn’t worth their time because there are more all-encompassing
Case Study How Warby Parker Built Their Eyewear Empire with SEO A decade ago, consumers would never have thought of buying glasses online. There were doctors to consult, prescriptions to fill, opticians to see—almost the entire process was handled via in-person, one-on-one interactions.
Content Marketing Internal Links Affect your SEO: A Data-Backed Analysis How many internal links is too many? Can I link with total abandon? It’s a question we’ve all probably asked ourselves before. And while Google doesn’t penalize you for linking
