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Sidra Condron

Sidra Condron

Sidra writes for SpyFu, sharing ideas that connect with real-life marketers at all skill levels. We're all just trying to raise our game one more notch, right?

144 posts •
Why a Keyword Density Calculator Might Actually Hurt Your Content
SEO Best Practices

Why a Keyword Density Calculator Might Actually Hurt Your Content

There was once a time, early in the days of search engines [https://medium.com/@mainstreethost/digital-marketing-in-the-90s-39ca4e5d0df0], where keyword density calculators and keyword stuffing helped SEO. Those days have been gone a long,

  • Sidra Condron
    Sidra Condron
10 min read
Create a Content Calendar in 3 Easy Steps
Content Marketing

Create a Content Calendar in 3 Easy Steps

Lots of websites are looking for that viral moment. The one post that strikes a chord in readers and sends their website into the stratosphere. The reality of successful content marketing is much

  • Sidra Condron
    Sidra Condron
10 min read
Bing SEO vs Google SEO: Optimizing Your Site for Both
Bing

Bing SEO vs Google SEO: Optimizing Your Site for Both

With 5.6 billion [https://kenshoo.com/monday-morning-metrics-daily-searches-on-google-and-other-google-facts/] searches per day, Google may seem like the only search engine worth optimizing for—but it's not the only one in town. Microsoft&

  • Sidra Condron
    Sidra Condron
7 min read
How to Determine Search Intent: A Step-by-Step Guide
SEO

How to Determine Search Intent: A Step-by-Step Guide

Even with the best marketing magic, we can't read minds. (It only seems that way at times.) That's because content marketers are doing their best to determine search intent

  • Sidra Condron
    Sidra Condron
12 min read
Keyword Research with Next Generation Metrics (Webinar Video)
Keyword Research

Keyword Research with Next Generation Metrics (Webinar Video)

The way we rely on searches in our everyday lives has created a massive shift in keyword strategy [https://www.spyfu.com/blog/getting-started-with-keyword-research/]. People changed how they interact with search results. We&

  • Sidra Condron
    Sidra Condron
3 min read
PPC Keywords - Best Tool for Keyword Research
Google Ads

PPC Keywords - Best Tool for Keyword Research

The best PPC keyword strategies are built on strong keyword choices and ongoing improvement. You don't just set your list once and press "go." Start with popular terms in

  • Sidra Condron
    Sidra Condron
  • Patrick McGrane
15 min read
Does Duplicate Content Hurt Your SEO?
SEO

Does Duplicate Content Hurt Your SEO?

When you’re creating high-quality content for your blog, it makes sense that you would want to share it in as many places as possible. But how you share that content is key.

  • Sidra Condron
    Sidra Condron
8 min read
Google Penalty Recovery: How to Fix Your Issues
Technical SEO

Google Penalty Recovery: How to Fix Your Issues

Getting a Google Penalty is every webmaster’s worst nightmare. After all, it can send years of hard work down the drain. Now only does it affect your site traffic but it also

  • Sidra Condron
    Sidra Condron
12 min read
5 of the Best SEO Case Studies to Inspire You
Case Study

5 of the Best SEO Case Studies to Inspire You

In 1748, John Montagu spent his leisure time playing cards. And he always craved snacks while playing cards. One day, he came up with an idea to slip a piece of beef in

  • Sidra Condron
    Sidra Condron
11 min read
Allbirds Weaves its Brand-building Expertise into SEO and Google Ads
SEO Best Practices

Allbirds Weaves its Brand-building Expertise into SEO and Google Ads

We're enamored by this story of Allbirds [https://www.allbirds.com/]—the direct-to-consumer (DTC) shoe brand that has taken the market by storm with their wool-based, sustainably sourced footwear. In an

  • Sidra Condron
    Sidra Condron
9 min read
How Intercom's Content Strategy Helped Them Become a Leader in Website Chat
Content Marketing

How Intercom's Content Strategy Helped Them Become a Leader in Website Chat

Even if you’re not familiar with Intercom [https://www.intercom.com/] as a company, you’ve probably encountered their product on more than one occasion. As an industry leader in live chat

  • Sidra Condron
    Sidra Condron
10 min read
Dwell Time in SEO: All You Need to Know
SEO Best Practices

Dwell Time in SEO: All You Need to Know

Google uses over 200 ranking factors in their search algorithms, and dwell time is one of them. Dwell time is the amount of time a visitor spends on a web page when they

  • Sidra Condron
    Sidra Condron
11 min read
Manage your keyword research and tracking together
SEO

Manage your keyword research and tracking together

Keyword research [https://www.spyfu.com/] isn’t done in one sitting. One keyword idea inspires another, you find areas of opportunity, and then the ranked pages on those keywords give you even

  • Sidra Condron
    Sidra Condron
6 min read
7 Tips for Using the Google Keyword Planner
Google Ads

7 Tips for Using the Google Keyword Planner

Google Ads (AdWords) is the most popular advertising platform used by marketers and businesses worldwide. And, it has the broadest reach when it comes to where you can display your ads. However, given

  • Sidra Condron
    Sidra Condron
10 min read
8 of the Best Online Sitemap Generator Tools and Tips
Technical SEO

8 of the Best Online Sitemap Generator Tools and Tips

The first step to building your own website is to build a sitemap for it [https://www.spyfu.com/blog/creating-a-sitemap/]. In this post, we’ll take a look at what sitemaps are,

  • Sidra Condron
    Sidra Condron
10 min read
7 Tips to Optimize Your Press Release for SEO
SEO Best Practices

7 Tips to Optimize Your Press Release for SEO

SEO is as essential for your press release as it is for other content. Since consumers look for brands online, optimizing your press release for SEO holds more importance than ever. It can

  • Sidra Condron
    Sidra Condron
7 min read
Topic Clusters Help Your Writing and Your SEO
SEO

Topic Clusters Help Your Writing and Your SEO

One of the primary goals of content is to get your business noticed. The thinking here is that the more people who see your content, the better since this attracts more traffic to

  • Sidra Condron
    Sidra Condron
11 min read
Everything You Need to Know about Anchor Text Optimization
Technical SEO

Everything You Need to Know about Anchor Text Optimization

Google’s Penguin update [https://moz.com/learn/seo/google-penguin] in 2012 drastically changed the SEO landscape. Websites with toxic and spammy backlinks were penalized. Google also started considering the anchor text of

  • Sidra Condron
    Sidra Condron
7 min read
Learn about Niche Keywords
SEO

Learn about Niche Keywords

You know the importance of keywords and keyword research. You have likely spent a good deal of time pinpointing those sweet keywords and keyword groups that help you rank and build focused content.

  • Sidra Condron
    Sidra Condron
8 min read
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