Google Ads How Much Does it Cost to Advertise on Google? Creating a realistic budget for your advertising campaigns is important. If you’re not accurately accounting for the costs, it’s easy to miss the mark. But when someone asks how much do
Keyword Research 5 Things to do Before Getting Started with Keyword Research Targeting the wrong keyword in your article or on your landing page is a disaster. No matter how much traffic you bring in by ranking, it won’t matter. That’s what makes
SEO Squarespace's Killer Keyword Strategy Created $11.9M in SEO Value Nowadays, even the smallest of small businesses needs a website. Whether it’s your local hardware store, your go-to sandwich shop, or that up-and-coming brew pub down the road, people expect there to
Keyword Research Use Secondary Keywords to Multiply Your Organic Traffic Over the past decade, Google has fundamentally changed how it categorizes knowledge [https://www.searchenginejournal.com/google-algorithm-history/hummingbird-update/] —moving from strings to things. In other words, Google used to organize pages based on
Google Ads A Google Ads Workaround for Hidden Search Terms Google announced it would limit the search terms they show you in your Google Ads reporting, even if you paid for that click to your ad. If this raises red flags for you,
Competitive Research Know Your Competition: A Complete Tech Stack of Six Competitive Analysis Tools Knowledge may be power, but you can always have too much of a good thing. In digital marketing, a sea of data on your competitors is only a Google search away, but just
SEO Best Practices Why a Keyword Density Calculator Might Actually Hurt Your Content There was once a time, early in the days of search engines [https://medium.com/@mainstreethost/digital-marketing-in-the-90s-39ca4e5d0df0], where keyword density calculators and keyword stuffing helped SEO. Those days have been gone a long,
Content Marketing Create a Content Calendar in 3 Easy Steps Lots of websites are looking for that viral moment. The one post that strikes a chord in readers and sends their website into the stratosphere. The reality of successful content marketing is much
Bing Bing SEO vs Google SEO: Optimizing Your Site for Both With 5.6 billion [https://kenshoo.com/monday-morning-metrics-daily-searches-on-google-and-other-google-facts/] searches per day, Google may seem like the only search engine worth optimizing for—but it's not the only one in town. Microsoft&
SEO How to Determine Search Intent: A Step-by-Step Guide Even with the best marketing magic, we can't read minds. (It only seems that way at times.) That's because content marketers are doing their best to determine search intent
Keyword Research Keyword Research with Next Generation Metrics (Webinar Video) The way we rely on searches in our everyday lives has created a massive shift in keyword strategy [https://www.spyfu.com/blog/getting-started-with-keyword-research/]. People changed how they interact with search results. We&
Google Ads PPC Keywords - Best Tool for Keyword Research The best PPC keyword strategies are built on strong keyword choices and ongoing improvement. You don't just set your list once and press "go." Start with popular terms in
SEO Does Duplicate Content Hurt Your SEO? When you’re creating high-quality content for your blog, it makes sense that you would want to share it in as many places as possible. But how you share that content is key.
Technical SEO Google Penalty Recovery: How to Fix Your Issues Getting a Google Penalty is every webmaster’s worst nightmare. After all, it can send years of hard work down the drain. Now only does it affect your site traffic but it also
Case Study 5 of the Best SEO Case Studies to Inspire You In 1748, John Montagu spent his leisure time playing cards. And he always craved snacks while playing cards. One day, he came up with an idea to slip a piece of beef in
SEO Best Practices Allbirds Weaves its Brand-building Expertise into SEO and Google Ads We're enamored by this story of Allbirds [https://www.allbirds.com/]—the direct-to-consumer (DTC) shoe brand that has taken the market by storm with their wool-based, sustainably sourced footwear. In an
Content Marketing How Intercom's Content Strategy Helped Them Become a Leader in Website Chat Even if you’re not familiar with Intercom [https://www.intercom.com/] as a company, you’ve probably encountered their product on more than one occasion. As an industry leader in live chat
SEO Best Practices Dwell Time in SEO: All You Need to Know Google uses over 200 ranking factors in their search algorithms, and dwell time is one of them. Dwell time is the amount of time a visitor spends on a web page when they
SEO Manage your keyword research and tracking together Keyword research [https://www.spyfu.com/] isn’t done in one sitting. One keyword idea inspires another, you find areas of opportunity, and then the ranked pages on those keywords give you even
Google Ads 7 Tips for Using the Google Keyword Planner Google Ads (AdWords) is the most popular advertising platform used by marketers and businesses worldwide. And, it has the broadest reach when it comes to where you can display your ads. However, given
Technical SEO 8 of the Best Online Sitemap Generator Tools and Tips The first step to building your own website is to build a sitemap for it [https://www.spyfu.com/blog/creating-a-sitemap/]. In this post, we’ll take a look at what sitemaps are,
SEO Best Practices 7 Tips to Optimize Your Press Release for SEO SEO is as essential for your press release as it is for other content. Since consumers look for brands online, optimizing your press release for SEO holds more importance than ever. It can
SEO Topic Clusters Help Your Writing and Your SEO One of the primary goals of content is to get your business noticed. The thinking here is that the more people who see your content, the better since this attracts more traffic to
Technical SEO Everything You Need to Know about Anchor Text Optimization Google’s Penguin update [https://moz.com/learn/seo/google-penguin] in 2012 drastically changed the SEO landscape. Websites with toxic and spammy backlinks were penalized. Google also started considering the anchor text of
SEO Learn about Niche Keywords You know the importance of keywords and keyword research. You have likely spent a good deal of time pinpointing those sweet keywords and keyword groups that help you rank and build focused content.
