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Sidra Condron

Sidra Condron

Sidra writes for SpyFu, sharing ideas that connect with real-life marketers at all skill levels. We're all just trying to raise our game one more notch, right?

144 posts •
PPC 101: Everything You Need to Get Started with Paid Google Ads
PPC

PPC 101: Everything You Need to Get Started with Paid Google Ads

The value of PPC advertising can be summed up in one word: reach. When you place your ad on a Google search engine results page (SERP), you’re standing on the shoulders of

  • Sidra Condron
    Sidra Condron
13 min read
Grow High-Quality Backlinks with Tips from 360 Learning's Success Story
Backlinks

Grow High-Quality Backlinks with Tips from 360 Learning's Success Story

We all want quality backlinks, but getting them isn’t easy, especially for newer websites. Should you use cold emailing, guest posting, broken link building, or some other, more obscure strategy? The answer

  • Sidra Condron
    Sidra Condron
10 min read
Find the Most Profitable Keywords for Your Market Niche
Keyword Research

Find the Most Profitable Keywords for Your Market Niche

Keywords don’t bring you profit; they bring you people. The most profitable keywords for your business are the ones that will attract relevant readers who are likely to purchase your product or

  • Sidra Condron
    Sidra Condron
12 min read
Image SEO Tips to Put into Action
SEO

Image SEO Tips to Put into Action

Page speed and user experience: two crucial ranking factors for any page, and you can make or break them both with image SEO. Image SEO is so important that Google makes tools [https:

  • Sidra Condron
    Sidra Condron
12 min read
4 Steps to Find (and Beat) Your Organic Competitors
Competitive Research

4 Steps to Find (and Beat) Your Organic Competitors

Although we often like to think of SERP rankings as a meritocracy, the reality is that they are not. Often, the best written or most informative pieces don't reach the top

  • Sidra Condron
    Sidra Condron
13 min read
What Is ToFu Content and Are You Creating Enough of It?
Content Marketing

What Is ToFu Content and Are You Creating Enough of It?

Opening up the top of your funnel is one of the most effective strategies you have for building an audience for your brand. And that’s exactly what ToFu content does—it’s

  • Sidra Condron
    Sidra Condron
10 min read
How to Use Google Search Console for Amazing Insights
Analytics

How to Use Google Search Console for Amazing Insights

Many people make the mistake of believing that learning how to use Google Search Console [https://search.google.com/search-console/about] (GSC) properly isn’t worth their time because there are more all-encompassing

  • Sidra Condron
    Sidra Condron
13 min read
How Warby Parker Built Their Eyewear Empire with SEO
Case Study

How Warby Parker Built Their Eyewear Empire with SEO

A decade ago, consumers would never have thought of buying glasses online. There were doctors to consult, prescriptions to fill, opticians to see—almost the entire process was handled via in-person, one-on-one interactions.

  • Sidra Condron
    Sidra Condron
11 min read
Internal Links Affect your SEO: A Data-Backed Analysis
Content Marketing

Internal Links Affect your SEO: A Data-Backed Analysis

How many internal links is too many? Can I link with total abandon? It’s a question we’ve all probably asked ourselves before. And while Google doesn’t penalize you for linking

  • Sidra Condron
    Sidra Condron
11 min read
Build a Competitive Analysis Template
Competitive Research

Build a Competitive Analysis Template

Sun Tzu once said, “In the middle of chaos lies opportunity.” And in SEO, there is no bigger opportunity than the chaos of the SERP rankings. Competitive analysis is how we find these

  • Sidra Condron
    Sidra Condron
14 min read
3 Things Google Told Us About BERT That Can Help Your SEO
On-Page SEO

3 Things Google Told Us About BERT That Can Help Your SEO

When Google first set BERT loose on its search engine a year ago, they said it would affect one in 10 search results [https://blog.google/products/search/search-language-understanding-bert/]. That means roughly 120

  • Sidra Condron
    Sidra Condron
7 min read
Grow Your Rankings Through Topical Authority
Content Marketing

Grow Your Rankings Through Topical Authority

Sometimes writing a high-quality, SEO-optimized article isn’t enough. While you might rank well for a target keyword and provide a great resource for readers, that alone may not elevate content enough to

  • Sidra Condron
    Sidra Condron
11 min read
A Guide to Using a Keyword Matrix to Elevate Your Keyword Research
Keyword Research

A Guide to Using a Keyword Matrix to Elevate Your Keyword Research

SEO is easy--in theory. Just create content that answers the question your audience enters into a search bar and, voila! You’re optimized. Note the sarcasm, because we all know it takes so

  • Sidra Condron
    Sidra Condron
10 min read
Find Link Opportunities With Less Hassle by Doing a Competitor Backlink Analysis
Backlink Builder

Find Link Opportunities With Less Hassle by Doing a Competitor Backlink Analysis

The average price of a link [https://www.sociallyinfused.com/marketing/search-engine-optimization/buy-backlinks/] bought on the web is $291.55. Why? Because links are a major ranking factor, and no one likes to

  • Sidra Condron
    Sidra Condron
11 min read
Growth Hacking vs Traditional Marketing
Content Marketing

Growth Hacking vs Traditional Marketing

Growth hacking is a term that’s fairly popular today. In fact, interest in this topic has gradually increased over the past few years all over the world, according to Google Trends. Image

  • Sidra Condron
    Sidra Condron
10 min read
A Comprehensive Guide to SEO for Ecommerce Websites
SEO

A Comprehensive Guide to SEO for Ecommerce Websites

An ecommerce business can only benefit from a strong SEO strategy. According to Internet Live Stats [https://www.internetlivestats.com/one-second/#google-band], every second, there are over 78,000 searches on Google. These

  • Sidra Condron
    Sidra Condron
21 min read
What is a Good Bounce Rate in Google Analytics?
SEO

What is a Good Bounce Rate in Google Analytics?

Have you ever faced a situation where you get a lot of website visitors, but a shallow conversion rate [https://www.spyfu.com/blog/pinterest-bad-conversions/]? It seems that these visitors come to your

  • Zac Harris
    Zac Harris
  • Sidra Condron
    Sidra Condron
11 min read
Off-Page SEO Strategies to Rank on the First Page of Google
SEO

Off-Page SEO Strategies to Rank on the First Page of Google

Search engine optimization (SEO) is the backbone of most digital marketing strategies. A high search engine ranking gives you more visibility and increases your website traffic. This, in turn, boosts brand awareness and

  • Sidra Condron
    Sidra Condron
7 min read
How to Advertise on Google -- 12 Steps to Get Started
Google Ads

How to Advertise on Google -- 12 Steps to Get Started

Google Ads is a Pay-Per-Click (PPC) system [https://www.spyfu.com/blog/good-ppc-conversion-rate/] that allows your brand to appear in search results when people look up information relevant to your products or services.

  • Sidra Condron
    Sidra Condron
10 min read
How Much Does it Cost to Advertise on Google?
Google Ads

How Much Does it Cost to Advertise on Google?

Creating a realistic budget for your advertising campaigns is important. If you’re not accurately accounting for the costs, it’s easy to miss the mark. But when someone asks how much do

  • Sidra Condron
    Sidra Condron
9 min read
5 Things to do Before Getting Started with Keyword Research
Keyword Research

5 Things to do Before Getting Started with Keyword Research

Targeting the wrong keyword in your article or on your landing page is a disaster. No matter how much traffic you bring in by ranking, it won’t matter. That’s what makes

  • Sidra Condron
    Sidra Condron
  • Patrick McGrane
11 min read
Squarespace's Killer Keyword Strategy Created $11.9M in SEO Value
SEO

Squarespace's Killer Keyword Strategy Created $11.9M in SEO Value

Nowadays, even the smallest of small businesses needs a website. Whether it’s your local hardware store, your go-to sandwich shop, or that up-and-coming brew pub down the road, people expect there to

  • Sidra Condron
    Sidra Condron
9 min read
Use Secondary Keywords to Multiply Your Organic Traffic
Keyword Research

Use Secondary Keywords to Multiply Your Organic Traffic

Over the past decade, Google has fundamentally changed how it categorizes knowledge [https://www.searchenginejournal.com/google-algorithm-history/hummingbird-update/] —moving from strings to things. In other words, Google used to organize pages based on

  • Sidra Condron
    Sidra Condron
11 min read
A Google Ads Workaround for Hidden Search Terms
Google Ads

A Google Ads Workaround for Hidden Search Terms

Google announced it would limit the search terms they show you in your Google Ads reporting, even if you paid for that click to your ad. If this raises red flags for you,

  • Sidra Condron
    Sidra Condron
  • Patrick McGrane
10 min read
Know Your Competition: A Complete Tech Stack of Six Competitive Analysis Tools
Competitive Research

Know Your Competition: A Complete Tech Stack of Six Competitive Analysis Tools

Knowledge may be power, but you can always have too much of a good thing. In digital marketing, a sea of data on your competitors is only a Google search away, but just

  • Sidra Condron
    Sidra Condron
13 min read
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