Keyword Research Keyword Research with Next Generation Metrics (Webinar Video) The way we rely on searches in our everyday lives has created a massive shift in keyword strategy [https://www.spyfu.com/blog/getting-started-with-keyword-research/]. People changed how they interact with search results. We&
Google Ads PPC Keywords - Best Tool for Keyword Research The best PPC keyword strategies are built on strong keyword choices and ongoing improvement. You don't just set your list once and press "go." Start with popular terms in
PPC Google Ads vs AdSense - The Differences You Need to Know A lot of people have often wondered what the differences are between Google Ads (formerly AdWords) and AdSense. To a beginner, both might seem like the same thing. And a lot of people
SEO Does Duplicate Content Hurt Your SEO? When you’re creating high-quality content for your blog, it makes sense that you would want to share it in as many places as possible. But how you share that content is key.
Videos A Guide to Mastering YouTube YouTube is simple but vast, we wanted to understand the platform better and the best ways to use it to help businesses. So let’s talk about the power and pitfalls of YouTube.
Technical SEO Google Penalty Recovery: How to Fix Your Issues Getting a Google Penalty is every webmaster’s worst nightmare. After all, it can send years of hard work down the drain. Now only does it affect your site traffic but it also
Webinars Build a Powerhouse Content Plan (Webinar Video) The right content can draw highly qualified traffic to your site. When done well, it delivers strong bang for your buck and builds on itself over time. To get there, you need to
PPC Small Businesses can Benefit from Google Ads This guest post comes from the SpyFu community. Google Ads is one of the most efficient methods of paid online advertising which is used by thousands of small, medium and large business organizations.
Case Study 5 of the Best SEO Case Studies to Inspire You In 1748, John Montagu spent his leisure time playing cards. And he always craved snacks while playing cards. One day, he came up with an idea to slip a piece of beef in
SEO Best Practices Allbirds Weaves its Brand-building Expertise into SEO and Google Ads We're enamored by this story of Allbirds [https://www.allbirds.com/]—the direct-to-consumer (DTC) shoe brand that has taken the market by storm with their wool-based, sustainably sourced footwear. In an
Content Marketing How Intercom's Content Strategy Helped Them Become a Leader in Website Chat Even if you’re not familiar with Intercom [https://www.intercom.com/] as a company, you’ve probably encountered their product on more than one occasion. As an industry leader in live chat
Videos How to Make a Business Video from Home Continuing our tips for small businesses, we're sharing our best ways for anyone to look more natural in front of the camera. Many people are turning to video as a way
Videos Use Evergreen and Time Sensitive Content in your Strategy The timing of your content gives you an advantage. If it is topical and closely tied to a trend or news event, it's more likely to get swooped up into the
Webinars Content Marketing Survival Guide 2020 - Early Covid Challenges (Webinar Video) Update: this video was originally shared in March 2020. Developments since then have made some of the resources obsolete. As of 2023, any special discounts mentioned may no longer be offered. ******************************************************************* We had
SEO Best Practices Dwell Time in SEO: All You Need to Know Google uses over 200 ranking factors in their search algorithms, and dwell time is one of them. Dwell time is the amount of time a visitor spends on a web page when they
SEO The 30 Best SEO Chrome Extensions Built to Help you Rank Ranking for your business' target keywords can be the difference between success and failure. Ranking means traffic, and traffic means sales. Luckily, there are dozens of SEO Chrome extensions out there to
SEO Manage your keyword research and tracking together Keyword research [https://www.spyfu.com/] isn’t done in one sitting. One keyword idea inspires another, you find areas of opportunity, and then the ranked pages on those keywords give you even
SEO How Competitor Analysis Leads to Better SEO With the abundance of information about perks of competitor analysis [https://blog.hubspot.com/marketing/competitive-analysis-kit] on the internet, many marketers still don’t take full advantage of it. Usually, they say something
Google Ads 7 Tips for Using the Google Keyword Planner Google Ads (AdWords) is the most popular advertising platform used by marketers and businesses worldwide. And, it has the broadest reach when it comes to where you can display your ads. However, given
SEO 7 Best Practices to Optimize Your Sitemaps for SEO A lot of SEO experts struggle with the question of whether to create a sitemap or not. Some believe that it is unnecessary, and they can do without it. And then some firmly
Technical SEO 8 of the Best Online Sitemap Generator Tools and Tips The first step to building your own website is to build a sitemap for it [https://www.spyfu.com/blog/creating-a-sitemap/]. In this post, we’ll take a look at what sitemaps are,
SEO Best Practices 7 Tips to Optimize Your Press Release for SEO SEO is as essential for your press release as it is for other content. Since consumers look for brands online, optimizing your press release for SEO holds more importance than ever. It can
SEO Topic Clusters Help Your Writing and Your SEO One of the primary goals of content is to get your business noticed. The thinking here is that the more people who see your content, the better since this attracts more traffic to
Technical SEO Everything You Need to Know about Anchor Text Optimization Google’s Penguin update [https://moz.com/learn/seo/google-penguin] in 2012 drastically changed the SEO landscape. Websites with toxic and spammy backlinks were penalized. Google also started considering the anchor text of
Case Study Drift’s Blog Helped Them Build a Multi-Million Dollar Brand When David Cancel founded Drift, he intentionally went after a competitive industry: website chat. Dave has an unorthodox view on starting companies: He prefers to go into industries that have plenty of competition
