A good website research tool helps you gauge a company's online strengths and weaknesses so you can decide how to compete against them. Search any domain to learn competitive insights that you can use to your advantage.
All the available data on your competitors can bury you in more work than you expected. Imagine searching another website and getting a pile of its keywords and monthly searches. That doesn’t give you much to work with if you don’t know why those details matter.
SpyFu’s tools help you find actionable insights about a competitor’s website. The point of researching a competitor is to find their marketing secret formula, plain and simple. How much are they investing in ads, and which ad message performs best for them? How much content are they putting out, and on what topics? More importantly, which of those pages ranks on the right keywords and brings in the most relevant traffic?
Researching all of these details about a website can help you strategize for your own. Not only will you learn what you’re up against in SEO or PPC, but you can take some of those lessons to use on your website. Target the same traffic-driving keywords that they do. Embrace the same ad message that worked for them, but find your angle.
On SpyFu’s website research tool, you can act on the details you find without weeding through mountains of confusing information. Everything on the domain overview acts like a map, showing you other paths you can take inside SpyFu to learn more specific details about the website you typed in.
We weed through the details for you and return a concise overview of the domain's performance in PPC and SEO.
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