Run Optimized Ad Copy from Day 1

Drill into your competitor’s ads

Get your competitor's historical ad copy—every ad they've run, in every country they advertise in, over the past 19 years. See what they've tested, which messages stuck, and which keywords they trust most. You're a click away from their top-performing ads.

SpyFu Ad History. A grid of PPC keywords, and Google Ads campaign progress

If you see them run the same ad time and again, you've found their best-converting copy. Now you can run tested ad copy before spending a single dime.

Get valuable lessons from competitive PPC history

Gain insights from the world's deepest PPC library
Get full ads, with links and landing pages
Real time ad tracking
Available in every country that we search
Find the advertiser’s most dominant messaging
Reverse-search ads to see the keywords that trigger them

SpyFu Ad History. A historical grid to find the best PPC keywords and ad copy

Build Well-Rounded Ad Campaigns

Filters show the best keywords and worst keywords. Good PPC competitive research reveals the good and bad so you can work that knowledge into your Google Ads strategies.

SpyFu Ad History highlighting a competitor's best Google Ads ad copy

Competitive PPC history can tell you what to avoid

Google won't tell you that some keywords are time-wasting money pits. Here, your competitors’ PPC history can’t hide the fact that they dropped keywords and never returned. Don’t waste much time on keywords that haven't been profitable for anyone.

SpyFu Ad History highlighting bad Google Ads keywords to negative match out