What is Search Intent and Why Does it Matter? Search intent can be boiled down to a single question: why? Whenever you start thinking about the type of content you’re going to create for a certain topic, “why?” is the most
Content Refresh: What to do When Old Content Loses Traffic Every content marketer dreams of publishing a blog post that ranks #1 in organic search and drives a ton of highly qualified traffic. The thing many marketers don't think about is,
Create a Strong Content Marketing Strategy Content marketing is a long game—you build authority and SEO strength over time as articles rank higher and get more engagement from readers. That’s why it’s important that your content
How to Come up with Content Ideas: 12 Ideas for Any Industry We hear this from people building up their content. How do you come up with new ideas to write about? Let's not hide it: this isn't always the easiest
Why a Keyword Density Calculator Might Actually Hurt Your Content There was once a time, early in the days of search engines [https://medium.com/@mainstreethost/digital-marketing-in-the-90s-39ca4e5d0df0], where keyword density calculators and keyword stuffing helped SEO. Those days have been gone a long,
Create a Content Calendar in 3 Easy Steps Lots of websites are looking for that viral moment. The one post that strikes a chord in readers and sends their website into the stratosphere. The reality of successful content marketing is much
How to Make a Business Video from Home Continuing our tips for small businesses, we're sharing our best ways for anyone to look more natural in front of the camera. Many people are turning to video as a way
Use Evergreen and Time Sensitive Content in your Strategy The timing of your content gives you an advantage. If it is topical and closely tied to a trend or news event, it's more likely to get swooped up into the
