Monitor your keywords, pages, and opportunities in real time.

Your new dashboard on SpyFu tracks critical daily stats on the websites you follow. We call it My Sites.

It's available by default when you log in.

With My Sites, SpyFu gives you a flexible and insightful home base for all of your search marketing research. Instead of running reports and pulling data manually, you just log in and see a live pulse on how your most important domains are performing day by day.

Yep, daily. SpyFu used to collect data and then roll it out to the site monthly. Now that the roll-out happens each day, the graph tracks daily data points on keywords, clicks and average position. That gives you more detailed information and reliable trendlines to help spot issues before they grow larger.

What's New with My Sites

We’ve laid the groundwork for this for years, and our data speed is at the level we wanted to deliver. SpyFu collects over 2.5 million SERP results every minute, updating our keyword and domain data almost instantly. 

That scale is helping us produce faster, more powerful insights than ever. You get deep answers about your site (or your competitors' sites) that reflect changes and competition happening right now.

My Sites on SpyFu gives you:

  • Daily updates on keyword count, clicks, and average position
  • Page-level filters to track what’s rising or falling
  • Topic-level grouping that shows what needs attention
  • Historical views to track your progress from any point in time
  • Cross-linking audits so you can see which articles should be supporting each other

As Mike puts it:

We're able to do things in SpyFu that are a whole lot more convenient and powerful than what you can get in Google Search Console. 

A Better Lens on Your Own Content

One of the standout features is topic grouping. Instead of analyzing just individual keywords, SpyFu shows you themes—clusters of related keywords and how they’re trending. You can see when your content is climbing on, say, “pricing strategy” and whether that’s coming from one page or multiple.

When you spot multiple pages ranking for the same topic, that’s where cross-linking opportunities come in. You’ll spot cases where your articles are ranking for similar terms (like multiple blog posts around “content strategy”), so you can strengthen your internal linking and avoid any cannibalization in pages that might overlap too much.

An Answer-Focused Way to Track Rank Data

We don't aim to replace Google Search Console; its data is "gold standard." However, we're able to surface issues or highlight opportunities in ways they just don't. SpyFu helps you interpret it faster, with easier steps and more actionable clarity.

If you've tried to jump from measuring one page's stats to another in GSC, you know the laggy, mutli-step annoyance I'm talking about.

Ultimately, this new feature helps you what's driving impressions and clicks to your site and what's doing very little for you.

Its ability to toggle between current and historical views adds some depth to what you can find, too.

What's Ahead with This Tool?

Even though we just introduced My Sites on SpyFu, we're already planning its next big updates down the road. You can expect:

  • Direct GSC integration
  • Brand mention tracking
  • Additional insights into site structure and authority

This is just the foundation, but it’s a powerful one. You’re going to start seeing more visibility into your progress, your issues, and your best next move. Our focus is shifting to "What can we do to help you identify issues and improve your site?"

How to Get Started

It’s already live. Just log in and head to My Sites in the upper-left corner. If you’re an existing customer, your data is likely already preloaded (we backfilled starting in April). If not, just add your domain—it starts tracking immediately.

And yes, it updates all day, every day.