SpyFu
New RivalFlow AI

Check out the new SpyFu AI

RivalFlow spots gaps in your existing SEO content and generates high-ranking content to fill them.

Download Your Competitors' Most Profitable Keywords
and Ads For Paid and Organic Search

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SpyFu is a goldmine for competitor intelligence

Devices displaying dollar signs

PPC competitor analysis

Spy on their ads, campaign history, spend, & most profitable keywords.

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SEO & rank tracking

Target the keywords driving traffic to your competitors & watch your ranking climb.

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Keyword research

Plan campaigns fast with all-you-can-eat access to our treasure trove of US/UK data.

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Backlink outreach

Steal the competition's backlinks & manage outreach with SpyFu.

SpyFu is an easy-to-use tool that lets you know which keywords your competitors are targeting, both in organic search and in AdWords.

You simply type in your competitor and you can download an entire list of these keywords.

Neil Patel
Neil Patel
NYT bestselling author, WSJ top influencer, and Forbes top 10 marketer.

SpyFu: The all-in-one suite that's 60-80% cheaper than competitors

Forget the hassle of juggling multiple tools, invoices, and logins. SpyFu gives you all the competitor insights you could ever need with plans priced at 60-80% less than our top competitors.

Every month you'll save, and every month you'll have complete access to SpyFu's incredible suite of PPC & SEO tools backed by one of the most comprehensive US & UK Google Ads databases on the planet.

With unlimited historical data access, 10x the tracked keywords of the competition, and a treasure trove of competitor keyword, campaign, and backlink data, SpyFu is fantastic value for businesses, agencies, and digital marketers alike.

We can't wait to have you on board.

Skip the guesswork and go toe-to-toe with your biggest competitors

SpyFu PPC data modules
PPC competitor analysis

Steal your competitors' most lucrative PPC keywords and fast-track campaign profit

No need to guess what might work when SpyFu can show you what does work. Just download your competitors' keywords and add them to your campaigns, saving hours of tedious manual keyword research.

  • Google Ads Advisor gives keyword purchase recommendations to boost ROI.
  • Keyword Kombat shows you competitor keywords you're missing out on.
  • Unlimited historical data lets you learn from your competitors' campaigns: their tests, their mistakes, and their successes.
A table of keywords
SEO research & rank tracking

Find, target, & rank for valuable SEO keywords in almost any niche

No need to guess what might work when SpyFu can show you what does work. Just download your competitors' keywords and add them to your campaigns, saving hours of tedious manual keyword research.

  • See SEO keywords that are within reach and get estimated keyword difficulty, volume, and value.
  • Track rankings for the keywords that matter and see how search results evolve over time.
  • Identify gaps in your SEO strategy with Keyword Kombat and see where competitors rank but you don't.
SpyFu keyword data modules
Plan campaigns fast

Lightning-fast keyword research lets you roll out profitable campaigns today

Plan comprehensive SEO & PPC campaigns faster than ever without the pain of manual keyword research. Just enter a keyword and SpyFu shows you the top domains, how theyʼve ranked over time, and gives estimates for search volume, clicks, and value.

  • Get related keyword ideas to build out your keyword lists and export all the data.
  • See your competitive "keyword universe" with Keyword Kombat.
  • Combine PPC & SEO competitor insights to create ROI-focused search campaigns.
Screenshots with arrows showing a cycle between backlinks and contacts
Backlink research tool

Discover quality backlink opportunities and outreach contact details all with SpyFu

Dig into your competitors' high-quality backlinks — no junk, spam, or questionable links. Just the ones Google indexes. Then fast-track outreach with SpyFuʼs built-in CRM tools.

  • Add juicy backlink targets to your SpyFu Project and manage outreach in a mini CRM.
  • See potential contact details so you can build links quickly using the site contact information we surface.
  • Reverse-engineer your competitors' backlinks and drive your search rank higher than ever.
SpyFu data modules
Great for agencies

Agencies and consultants: land more clients and justify bigger campaign budgets

Supercharge client prospecting by using SpyFu to see a prospect's campaign history and then close the deal by pitching them competitive strategies that make your value obvious.

  • Enter sales meetings armed with valuable intel on your prospects' current ads, estimated spend, and campaign history.
  • Justify budgets and set expectations by showing clients estimates of what their competitors are spending.
  • Keep clients engaged every month with friendly, regular reports that show their performance at a glance.

Four unique reasons to choose SpyFu

1

Great value (save 60-80%)

  • 60-80% cheaper than our top competitors.
  • All-in-one PCP & SEO tool.
  • Competitor keywords, ads, backlinks, rank tracking, and more.
2

Unlimited historical data

  • 19 years of Google Ads snapshots.
  • See every ad for every domain we've tracked.
  • Study how campaigns have evolved.
3

Upload your own keywords

  • Don't see a keyword? Add your own to our index and we'll track them every month forever.
  • Add up to 1,000 keywords/day.
  • Track all your niche brands or local queries.
4

All-you-can-eat US/UK data

  • Unlimited search results.
  • Unlimited data exports.
  • Unlimited historical data.
  • 10x more tracked keywords than the competition.
Compared to equiv. SEMrush plans.

We'll spill the beans on what's working for your competitors.

(Let's just keep it between ourselves, ok?)

SpyFu customers get a range of exclusive, member-only perks.

Get deals on other SEO, PPC, and digital marketing tools when you sign up for a paid plan with SpyFu. See the offers.