Learn About Match Types Google’s different match types allow you to change the audience you reach with any search. That means you also change how you measure costs per day and search volume. Here’s a
How Are Negative Keywords Different? Their name sounds like the worst parts of your campaign, but negative keywords can save your budget and your quality score. Negative keywords focus your ad spend by telling companies like Google and
Find the Most Profitable Keywords for Your Market Niche Keywords don’t bring you profit; they bring you people. The most profitable keywords for your business are the ones that will attract relevant readers who are likely to purchase your product or
How to Determine Search Intent: A Step-by-Step Guide Even with the best marketing magic, we can't read minds. (It only seems that way at times.) That's because content marketers are doing their best to determine search intent
