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Not seeing any PPC results for this domain? Here’s why that might be happening


The most obvious reason is that this domain isn’t actually advertising on anything.

We track billions of keywords for millions of domains and if we’re not seeing this domain’s ads, it probably means that they’re not doing anything in Google Ads.

We’ve also been tracking this stuff for over 15 years, so if we’ve never seen it, odds are it’s just not being seen.  

They may be focusing on other ad platforms or solely on SEO and content marketing.

If you KNOW they are advertising, here are the reasons SpyFu might not be seeing it.

  1. Localized Ads:
    One of the most common reasons is that this domain is only advertising in a local market; targeting their ads to a specific location, or limited to a certain time of day or demographic.

    SpyFu takes data from a neutral location at various times so as not to have our information be overly influenced by local results.

    So if you’re advertising out of Shooks MN, your ads might only be showing up for people with localish IP addresses.

You can always go to your Google Ads account and adjust these location settings.

You can also add location specific keywords to our database such as,
“Shooks Bait and Tackle”
“Bait and Tackle Northern Minnesota”
“Shooks, Minnesota premiere fishing.”  
And this will start to get you on our radar.

We also only index the countries we cover, so if this domain is advertising in a country we don’t have in our database yet, you won’t see any results.

  1. Branded & Niche Keywords:
    It's possible that this domain's ads ran only on highly-niched phrases like a brand name or product-based keywords that we don't currently search. Or they might be going after unique long tail keywords.

We advise that you add these niche keywords to our database right away.

You can request thousands of keywords every day. It might take some time to gather them and display results, but once they’re in there they’ll be gathering useful data forever.

  1. Small Budget or New to PPC:
    It could be  that the domain has a very small budget (<$1,000) or have already hit their budget cap. This gives them a limited chance to appear on the general SERP, because they’re getting pushed out by domains with larger budgets

In a similar vein, the ads might not be appearing because this domain has only recently gotten into the PPC game.  

SpyFu updates their main database once a month, so if someone just started advertising, we can’t see it.  …yet.

Check back in a month or two and their ads should be showing up on our site.  

few weeks
If you don’t want to wait that long, go to the “Tracking” portion of our website.  Here you can track specific keywords much more frequently, about once a week.

  1. Not Using Google Ads
    SpyFu primarily tracks the search marketing of Google Ads.  

    This excludes other search engines like Yahoo or Bing. Also other forms of ads like display ads, facebook ads, or youtube ads.

We do this to give you the BEST data on the most popular form of internet marketing and advertising: Search Marketing inside Google.  

Wrap Up:

Hopefully that helps explain what might be happening.

In the meantime try typing some competitors into the search bar and see what they're doing in PPC.  Spying on your competition is what SpyFu is best used for.  Emulate some of their best techniques while you wait for this domain to start showing results.

If none of these tips help you out, hop on live chat and we’ll help you with your specific problem.  The support team will properly make fun of me and I will be ashamed :(

As always, thank you for watching


It's possible that this domain's ads ran only on highly-niched phrases or product-based keywords that we don't currently search.

Another thing to consider is restrictions on the ad: Google gives advertisers some budget-saving options that keep their ads running only in local areas or during certain times of day. Or they have budget caps, and we looked for the ad after they hit their max. We might have missed seeing their ads because of those settings.

You can try adding the domain's paid keywords to our list of keywords to search. It helps increase the chances that we spot them next time.