Download Your Competitors' Most Profitable Keywords
and Ads For Paid and Organic Search
- Review by a confirmed purchaserSpyFu is such a valuable tool for forensic research on keywords and competitors. It's a must have for anyone who really wants to use data and metrics to not only discover new keywords, but also dig deeper into why the keyword may be a good fit and why competitors might be using it. Not to mention, it also allows you to track your keyword rankings, analyze all things PPC and backllinks. You clearly get a ton of value for the price.
- Review by a confirmed purchaserSpyfu is the master of competitor analysis. Want to know your competitions keyword strategy? Want to know their AdWord history and it's effectiveness? Want to create your plan for total domination? SpyFu does all of this and more better than any other software, hands down.
- Review by a confirmed purchaserI utilize many resources in my SpyFu account, however, the tool that stands out the most for me would have to be Kombat. This allows me to get keyword data based on my competitors' efforts, which then allows me to expand upon my Paid Media and Organic strategy. This is a tremendous help and provides an edge that most competitors in various markets are not even aware of.
SpyFu is a goldmine for competitor intelligence
PPC competitor analysis
Spy on their ads, campaign history, spend, & most profitable keywords.
SEO & rank tracking
Target the keywords driving traffic to your competitors & watch your ranking climb.
Keyword research
Plan campaigns fast with all-you-can-eat access to our treasure trove of US/UK data.
Backlink outreach
Steal the competition's backlinks & manage outreach with SpyFu.
SpyFu is an easy-to-use tool that lets you know which keywords your competitors are targeting, both in organic search and in AdWords.
You simply type in your competitor and you can download an entire list of these keywords.
SpyFu: The all-in-one suite that's 60-80% cheaper than competitors
Forget the hassle of juggling multiple tools, invoices, and logins. SpyFu gives you all the competitor insights you could ever need with plans priced at 60-80% less than our top competitors.
Every month you'll save, and every month you'll have complete access to SpyFu's incredible suite of PPC & SEO tools backed by one of the most comprehensive US & UK Google Ads databases on the planet.
With unlimited historical data access, 10x the tracked keywords of the competition, and a treasure trove of competitor keyword, campaign, and backlink data, SpyFu is fantastic value for businesses, agencies, and digital marketers alike.
We can't wait to have you on board.
Skip the guesswork and go toe-to-toe with your biggest competitors
Steal your competitors' most lucrative PPC keywords and fast-track campaign profit
No need to guess what might work when SpyFu can show you what does work. Just download your competitors' keywords and add them to your campaigns, saving hours of tedious manual keyword research.
- Google Ads Advisor gives keyword purchase recommendations to boost ROI.
- Keyword Kombat shows you competitor keywords you're missing out on.
- Unlimited historical data lets you learn from your competitors' campaigns: their tests, their mistakes, and their successes.
Find, target, & rank for valuable SEO keywords in almost any niche
No need to guess what might work when SpyFu can show you what does work. Just download your competitors' keywords and add them to your campaigns, saving hours of tedious manual keyword research.
- See SEO keywords that are within reach and get estimated keyword difficulty, volume, and value.
- Track rankings for the keywords that matter and see how search results evolve over time.
- Identify gaps in your SEO strategy with Keyword Kombat and see where competitors rank but you don't.
Lightning-fast keyword research lets you roll out profitable campaigns today
Plan comprehensive SEO & PPC campaigns faster than ever without the pain of manual keyword research. Just enter a keyword and SpyFu shows you the top domains, how theyʼve ranked over time, and gives estimates for search volume, clicks, and value.
- Get related keyword ideas to build out your keyword lists and export all the data.
- See your competitive "keyword universe" with Keyword Kombat.
- Combine PPC & SEO competitor insights to create ROI-focused search campaigns.

Discover quality backlink opportunities and outreach contact details all with SpyFu
Dig into your competitors' high-quality backlinks — no junk, spam, or questionable links. Just the ones Google indexes. Then fast-track outreach with SpyFuʼs built-in CRM tools.
- Add juicy backlink targets to your SpyFu Project and manage outreach in a mini CRM.
- See potential contact details so you can build links quickly using the site contact information we surface.
- Reverse-engineer your competitors' backlinks and drive your search rank higher than ever.
Agencies and consultants: land more clients and justify bigger campaign budgets
Supercharge client prospecting by using SpyFu to see a prospect's campaign history and then close the deal by pitching them competitive strategies that make your value obvious.
- Enter sales meetings armed with valuable intel on your prospects' current ads, estimated spend, and campaign history.
- Justify budgets and set expectations by showing clients estimates of what their competitors are spending.
- Keep clients engaged every month with friendly, regular reports that show their performance at a glance.
Four unique reasons to choose SpyFu
Great value (save 60-80%)
- 60-80% cheaper than our top competitors.
- All-in-one PCP & SEO tool.
- Competitor keywords, ads, backlinks, rank tracking, and more.
Unlimited historical data
- 19 years of Google Ads snapshots.
- See every ad for every domain we've tracked.
- Study how campaigns have evolved.
Upload your own keywords
- Don't see a keyword? Add your own to our index and we'll track them every month forever.
- Add up to 1,000 keywords/day.
- Track all your niche brands or local queries.
All-you-can-eat US/UK data
- Unlimited search results.
- Unlimited data exports.
- Unlimited historical data.
- 10x more tracked keywords than the competition.