Every so often, someone comes to me for help with their website. It happens because I’ve spent 25 years building businesses online and people know I can cut through the noise.

One recent example came from close to home. My sons both play club baseball, and their coach asked me for tips on launching a site for the team.

That’s the kind of favor people ask when they know you live and breathe this stuff.

That’s a tricky request. I can suggest tools and a few shortcuts, but they're asking a bigger question. What data should you lean on? Which competitors matter? Those judgment calls are where expertise really shows up.

I have to keep track of some micro-decisions and adjust my advice for their situation.

If you're well versed in the topic, it's not an incredibly hard task, but it takes a lot of mental juggling.

The Challenge with ChatGPT Alone

This is where ChatGPT shines as a helper. It can map out steps, suggest content ideas, and keep you moving forward. But when you need advice that depends on real search data—things like keyword gaps, competitor rankings, or traffic opportunities—ChatGPT is going to hit a wall.

That’s where SpyFu GPT makes a giant leap.

It will figure out what data it needs and guide you through, step by step.

Why People Ask Me… and How SpyFu GPT Replicates It

When my son’s coach asked, “How do I build a website for my club?” I knew the first step was to get something live. Beyond that, it meant pulling from competitor clubs, figuring out which pages actually rank, and finding the opportunities no one else was covering. We also needed practical ideas on what players, parents, and fans wanted to get from that website.

That’s the kind of advice people seek from me. It blends hands-on experience with the kind of data you can’t just guess at.

SpyFu GPT does the same thing. You can say, “I need to build a website for a Scottsdale baseball club”—and it pulls in SpyFu’s live data alongside ChatGPT’s guidance to find keyword opportunities, existing sites in the space, and the kind of pages that are ranking now.

SpyFu GPT Meets You Where You Are

Here’s where SpyFu GPT is different: it adapts to your starting point.

  • If you don’t even have a domain yet, it doesn’t stall. It asks if you want to look at competitors instead.
  • If you’re just trying to get something live, it can draft a homepage in HTML, structured like a real site with headlines, benefits, and CTAs.
  • If you’re further along, it moves seamlessly into SEO—running keyword gap analyses, creating a content plan, and drafting blog posts.

That flexibility is what makes it powerful. It doesn’t assume you’re technical. It doesn’t assume you’re advanced. It asks, clarifies, and then gives you the right next step.

Expert-Level Advice, On Demand

Let's address the obvious catch. Their coach knew me and had a general idea of what I do. I see him a few times a week, and he has my number. Asking me a question like that was an easy task.

And he's not the only one to have asked that exact question. I've been happy to help friends and family before. The point is, many people have questions about their business that they want to ask of experts, and they want to trust the answers.

But not everyone has access to a person that happens to have 25 years experience in the field they're asking about.

Instead of needing me—or any other expert in the field—you now have a tool that meets you where you are, uses real SpyFu data, and carries you through to execution.

It’s the same kind of guidance people come to me for, but available instantly, without needing to have a personal connection.

And while I might give the coach similar advice – structurally – that I'd give my neighbor, both of them bring different levels of technical expertise or confidence in getting a site published. SpyFu GPT won't know that, but it can ask and adapt the output – like giving actual HTML that they can work with.

People ask experts because expertise shortcuts the hard decisions. SpyFu GPT delivers that same level of expert, data-backed judgment—anytime you need it.