When to Use Keyword Groupie
After keyword research - gather your keyword lists from anywhere - Google Analytics, Webmaster Tools, Wordtracker, SpyFu ...wherever. Then load them all into Groupie to add data (cpc, search volume, etc) and organize them into related groups.
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Tighten Existing Ad Groups
Reduce your long-tail, exact match keywords into manageable phrase and modified broad match.
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Stop Double Bidding
Stay in control of your spending by eliminating overlapping matches between your keywords.