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Press & Praise for SpyFu
"As a market research tool it is essential.”
--Mike Essex, Koozai Ltd
"Another tool I love to use is SpyFu. It’s a great tool to check how much money advertisers usually spend on that keyword a day. So you can assess how much you can potentially make when you rank on that keyword."
--Trent Dyrsmid, www.detailedsuccess.com
"SpyFu gives us insight into what our competition is doing online and helps us make decisions about what SEO strategies to deploy."
"SpyFu makes its way into my toolbox on just about every project."
-- Eric Covino, SEOBook.com
“I have used your data to drive some amazing results for clients -- particularly around defining what business goals should be, breaking myths and misconceptions and other business and strategy related concepts.”
--Amanda Watlington, searchingforprofit.com
SpyFu History & Culture
SpyFu President and Founder Mike Roberts understands search marketing from different angles. Having founded SpyFu in 2006 and introduced RECON Files in 2010, he led the charge in transforming the way search marketers craft their strategies in PPC and SEO. His creations fuel success for many entrepreneurs, but as SpyFu President, Mike puts himself in the mind of a search marketer just trying to make sense of challenges ahead.
I absolutely love to see people from all walks of life improving their lives with what I have created. It gives me a connectedness to my world that I had never found in corporate life. I will never stop doing what I do. It is my passion.
In 1999, Mike founded Velocityscape as a technology and management consulting firm with clients such as Microsoft, Charles Schwab, and Wells Fargo.
Capitalizing on the potential behind retrieving information off the web and packaging it, Mike spent late hours and spare time building SpyFu, a resource that turns Adwords data and Google search results into insightful answers that expose new opportunities for search marketers.
The thing that I am most passionate about; what I was born to do, is bring new ideas to market.
Mike has a talent for transforming competitors’ habits into strategic opportunities that even beginners can understand, yet skilled veterans embrace. He built his business from spying on the competition, but his new plan suggests you turn your rivals into your best advisors.
SpyFu grows from real-world stories we hear from people who are looking for ways to make their search marketing lives easier. Many companies get user feedback over email. We often get ours over a beer.
If our innovation and customer-driven focus is any indication, you see that we take search marketing solutions seriously. But that’s where the seriousness ends. Our President triggers comments like “most entertaining presentation of the day” as a guest speaker and created what was later called “the best final slide I’ve ever seen in a presentation. Period.”
The way we see it, our customers should be in on the fun, too.