History shows you where to take your research deeper. Look back at how different websites ranked while competing on the same keyword. Use it to find helpful changes in the industry, like where new domains gained ranks.
We've tracked the SERPs of millions of keywords for 19 years. For any of those keywords, find a website’s ranking at any point in time, plotted against Google's algorithm updates.
Past ranking history shows you what you're up against and helps you avoid repeating mistakes.
Since you can add URLs to the domains on the chart, you can compare the rankings of one product page against a competing one.
Then, compare their ranking history. Review both pages over a 12-month period to spot their strengths and weaknesses.
At the bottom of the chart, preset filters act like shortcuts to get started. The Top 10 list helps you zero in on the current domains that dominate this keyword’s SERP. "Domains with the biggest gains” can show you surging newcomers and competitors bouncing back from past rank losses.
Then, use the date window to look back at sites with a consistent keyword ranking history.
You can also add more domains or pages for a custom view.
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