Browse these sample reports we created to show you the first phase of our Adwords Advisor. Our newest Recon Files report turns deep PPC analysis into rated recommendations you can take action on immediately.

Samples (click the domain name to open the sample PDF in your browser)

1. Enter your domain
2. Choose your competitors.
3. Go.

In return you get detailed PPC direction and keywords that your competitors are buying. What those keywords mean to you and how strong they are for potential return. Then, top performing ad copy. There are a lot of questions about how to maximize your Adwords campaign.

The SpyFu Recon Files PPC Report is coming soon to beta.  Starting this July, meet the Adwords Advisor, our most carefully crafted recommendations for your PPC campaign.  

Partnering with our article on the value of keeping a client for one extra month, we're giving you a tool for calculating your own break even point and profit margin per customer.  This will make it easy to visualize the difference one extra month of client retention makes on your profits.

There are three tabs located on the bottom of the Excel file.  These are "Quick Estimator", "Basic Calculator", and "Advanced Calculator".  The sections in yellow are meant for you to enter data.  All sheets start with sample values filled in.  Please delete the values in the yellow cells, and add your own.  We'll start with the Quick Estimator first.

 Selling SEO services is no easy task.  Many of the people you will approach have no idea what SEO really is. Of those that do, most won’t know how it works or will believe deep down that it is some form of modern day magic.  With this as your starting point, it would seem like you have a daunting task ahead of you.  The objective of this article, coupled with “Selling SEO – A Rookies Guide to Success”, is to provide the tools you need to avoid many of common pitfalls that lay ahead.

This article will focus on how to sell SEO to companies you are dealing with who are already heavily invested in PPC, but can benefit from SEO.  We will break it up into 3 different types of client, but the real world is always more complex, and a blend of the strategies is usually required.

Experienced SEO’s know that different kinds of sites require different optimization strategies. A site devoted to branding is a completely different animal than one designed for raw traffic. So if you don’t execute the same for every site, why would you sell the same way to every prospect? Here are two powerful ways to focus your pitch to eCommerce prospects to get their attention and sell more services.

One of the most confusing, and most written about areas in selling SEO is the challenge of explaining the return-on-investment (ROI) of an SEO campaign.  It should be simple. You know that you increase traffic. Increased traffic buys more.  More buys = more profits!