Negative Match keywords aim to make your campaign profitable
Negative match settings could save you thousands of dollars each month without giving up traffic you’ve fought so hard to build.
Our best advice includes negative match settings
Not every recommendation is for keywords to add. In our upcoming section we highlight unprofitable keywords that cost you clicks without much return.
Should a rug seller be coughing up hundreds of dollars for advertising on "Ohio State Football tickets?" We didn't think so, either. But the connection isn't too far off. They bid on Ohion State football thanks to licensed rugs they sell for Buckeye fans. It's an easy mistake to make, but unfortunately it's incredibly costly, too.
Why Weekly Tracking is more important than just following your keyword rankings
Start your Adwords Advisor report the right way for refined results
At the start of creating an Adwords Advisor report, you find a step that makes a big difference in the advice that you get.

First, some background.
Reviews and Chatter: Why People Love SpyFu
Spyfu helped transform our initial conversation with potential clients from “what we do” to “why you need us.” --Jonathan Keller
This is one of the most amazing tools we have seen yet.
3 Secrets of High-Volume SEO Agencies
High-volume/low-touch SEO agencies are the fast-food restaurants of search engine marketing. The “Big-Box of the Search-Box”, so to speak. With their focus on short-term goals, out-sourced labor, and cheap price, these firms represent the underbelly of SEO to many high-touch consultancies. But just like the behemoth retail companies they emulate, high-volume SEO agencies are some of the biggest in the world. And for good reason: they can make a lot of money. Read on to learn three strategies high-volume SEO firms use to rake in those dirty bills without having to wash the blood off your hands later.
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PPC Recon Files: Adwords Advisor Sample Reports
Browse these sample reports we created to show you the first phase of our Adwords Advisor. Our newest Recon Files report turns deep PPC analysis into rated recommendations you can take action on immediately.
Samples (click the domain name to open the sample PDF in your browser)
PPC Recon Files: The Adwords Advisor makes strong ideas actionable
Finding the right keywords should never be difficult, and building profitable ads doesn’t have to be rocket science.This new PPC Recon Files report gives clear direction for your Adwords campaign in 3 steps.It’s simple for you, but spectacularly magical in its findings.
- Enter your domain
- Choose your competitors.
- Go.
In return you get detailed PPC direction and keywords that your competitors are buying. What those keywords mean to you and how strong they are for potential return. Then, top performing ad copy. There are a lot of questions about how to maximize your Adwords campaign.
PPC Recon Files: Frenemies Unwittingly Share Their Best Adwords Advice
The best advice for your Adwords campaign comes from those that have been there before. But this advice isn't coming out of the kindness of their hearts. We scoured your competitors' best plays and top ads for advice that you have been missing. Now we serve it up in one very smart report.
The SpyFu Recon Files PPC Report is coming soon to beta. Starting this July, meet the Adwords Advisor, our most carefully crafted recommendations for your PPC campaign.
Write the best Adwords ad copy when you already have your keywords
In our first introduction to writing ad copy, we showed you how other domains gave you what you needed to launch strong ads. Relying on tested and proven ad copy is a reliable approach, but this time, we add a twist. Learn how to write ad copy when you already have your keywords lined up, and you want to find the power players who know how to get the click.

