Although marketers are familiar with ROI, its cousin metric ROAS ties more closely to your PPC campaign. In this lesson, we'll cover the "Return On Ad Spend" metric and how it can help you determine the effectiveness of your ad campaigns.
Although marketers are familiar with ROI, its cousin metric ROAS ties more closely to your PPC campaign. In this lesson, we'll cover the "Return On Ad Spend" metric and how it can help you determine the effectiveness of your ad campaigns.
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