Google forced companies to drop SERP data from their sites, making some say the sky is falling. We are bringing together the best minds in search marketing to see what realistically lies ahead.
SEM power panel debates the question "should we be worried?"
Our insightful panel--Rand Fishkin of SEOMoz, Chase Granberry of Authority Labs, and SpyFu’s own Mike Roberts—speak up about what this means to customers who rely on analytics and insights to run their business.
It's hard enough to nail down the most promising keywords to use, but your conversions rely on more than bidding on the right terms. Even with power-house keywords, you will need to serve up solid ad copy to earn that click. The right ad copy is relevant and proven. Relevance isn't too hard to pull off, but testing ad copy-keyword combinations can drain your budget and your time.
Ad History ensures you get relevance and proven ad copy from the start.