SEO Tools

Designed to Land and Retain Clients

Assert your value and highlight the opportunities.


30-day Money Back
Guarantee! Or take a quick tour

As seen in:

Clear Value = CUSTOMER LOVE

You moved up in ranks on 21K keywords last month. Those new gains added up to about 126K clicks… all those clicks are worth about $105k

Rank → Clicks → Dollars → Customer Value

Customers have difficulty understanding how ranks and clicks matter. Get them to embrace the clear value you create in a language they speak.

2k new pages show up in Google search results, driving 32k clicks. Those clicks would be worth about $26k in Google Adwords.

Showcase New Content

Help your clients fully grasp your new content's performance. Connect these new ranks to clicks, and ultimately to dollars.

10K keywords now place in the top 50 search results. Those keywords drive 60K clicks that equate to $52k per month. All those new keywords represent an opportunity leading to as many as 2M clicks per month…

Celebrate Wins Along the Way

Build excitement about newly-ranked keywords and how much they are worth. But don't stop there. These new ranks lead to opportunity that is now within their reach.

Recon shifted my way of thinking about selling SEO. I've tried a lot of software, and your approach, especially valuing organic keywords… made a very real difference for my company…
– Robert Donnell
You Can Create a Report Now

Opportunity = CUSTOMER RETENTION

You rank in the top 50 on 29k Google search-phrases. Landing the number one spot for all those searches would trigger 5M additional clicks per month. If you just focus on your top 100 biggest opportunities, you'll get 1M clicks per month, netting you more than $1M in equivalent PPC dollars.

Show Them the Long-Term Potential

With all you've accomplished so far, keeping up the momentum becomes an easy client decision. All the trust and confidence you've built is a perfect lead-in to showing--in dollars--what you can bring to the table.

You rank in the top 50 on 2k keywords that you also buy on Google Adwords. By improving your position on those keywords alone, you could save up to $10M per month.

Show them Adwords Savings

Point out exactly where SEO can save actual dollars in Google Adwords, and you can count on landing more business.

You Can Get Started Now

Competitors on the Move = ACT NOW

This month, biztree.com gained 3K clicks by improving their position in organic searches that you also rank for.

Inspire Them to Take Action

Remind them that competitors are gunning for these keywords, too. Now that you have made their value and opportunity clear, create urgency that spurs your clients to action.

I can't believe what a life saver this SEO tool has been for our team. It's helped us completely nail the pitch from the first meeting, and it's great to know we are all on the same page with our clients about what new rankings or rank changes mean for them.
– Lisa Keller
Create a New Report

Sales-Driven Reporting

SEO Recon reports were designed to get you more business. There is an ideal report for every stage of the sales cycle.

Pre-Sales

Show What You Can Do for Them.
Packaged Like a Pro.

The thorough report prepares you to talk about their business the moment you walk in the door. Its executive setting shows just enough detail of your prospect vs. their competitors to capture their interest so you can close the deal.

Onboarding

Start Executing Immediately. No Baselining Necessary.

Start executing your search engine optimization plan instead of wasting hours on setup work. Instant access to our 6-year history of your keywords lets you eliminate that no-value step.

I sent a SpyFu Recon Files SEO Dashboard report to three prospective clients and it helped me sign all of them! SpyFu Recon Files are worth their weight in gold.
– Sean Hakes
You Can Launch Your Own Report

Planning

Ready-Made Content Planning

One of the most costly and time consuming steps in search engine optimization is creating a content plan. Eliminate that burden using prioritized content guides in your Recon Files report.

Retention

Go Beyond Valuable.
Now You're Indispensable.

If you give customers a monthly status update, make it act on your behalf. Send a marketing document that goes beyond just a recap and works to retain and upsell your clients.

You moved up in ranks on 21K keywords last month. Those new gains added up to about 126K clicks… all those clicks are worth about $105k

Upselling

Not Only Will They Love Your
Work, They'll Want More of It.

Get more business from clients you've already established great relationships with. Excite them about what you can accomplish with a stronger commitment.

You rank in the top 50 on 29k Google search phrases. Landing the number one spot for all those searches would trigger 5M additional clicks per month. If you just focus on your top 100 biggest opportunities, you'll get 1M clicks per month, netting you more than $1M in equivalent PPC dollars.

I have been trying to explain this for years! SEO is a powerhouse of value, and not all ranks are equal. Thank you, thank you for giving me a very true explanation of how crucial SEO is to getting new customers!
– Chris Jacoby
Take Control of the Sales Cycle, Get Started Now

Lead the Conversation

Two Reports, One Goal

Focus on a set of keywords, or a domain's full SEO footprint. No matter which you choose, both are designed to bring you more SEO business.

What's Different? Watch the Short Video

Brand Your Report to Add Perceived Value

  • Add your client's logo and your own, choose your theme/colors
  • They look like they are created completely in-house
  • Packaging = value perception
  • Tailor any report with your personal stamp
Watch the Customization Trailer

Add Your Own Analysis

Adapt the content details to fit your
audience.

Get Started Now
I used to obsess about what I could be doing better, but now I nail the client meeting every time. They love that I'm a step ahead of where they thought I'd be.
– Natalie Pendergraft

As Seen In

Browse a Sample Report

Choose any PDF for a sample Recon Files Report

Extensive Library of Video Tutorials

Page by Page Guided Tour

PART 1, pg 1-4

PART 1Understanding the Value that SEO Delivers

Understand how measuring SEO's effect on your business in a clear and relatable way is the first step to leveling the playing field for SEO managers in a race for ROI recognition.

SPECIAL
FEATURES CUSTOMIZE
REPORTS
Tour this Section

Choose a Plan

How Many Credits
Do I Need?


Credit Calculator
Create Your First Report in Seconds
Your SEO tools have made all the difference in my clients giving me credit for my expertise. They have always known they need me, but now they seem to respect what I bring to the table.
– Josh Brenneman
Top