Keyword Groupie organizes a website’s keyword list into manageable, productivity-building groups. Just like shopping in a grocery store, you want your breads all in the same aisle. And when the wheat bread varieties are shelved together, that kind of organization means people find exactly what they came for.
Grocery stores consider that convenience. Google considers that relevance. Whether your focus is PPC or SEO, strong relevance means more clicks.
"Smart, targeted ad groups lead to a better quality score and ultimately, stronger conversions," offered Mike Roberts, SpyFu President and Founder.
SpyFu team members ran into a frustrating obstacle when they experimented for the first time with building ad groups. They lost all momentum when it came time to build ad groups and organize their long list of keywords--careful to not duplicate any.
“The idea behind Keyword Groupie is to keep you from spending time where it isn’t bringing you any true return. We want to rip that tedious work out of the process,” Roberts added.
He continued with the efforts behind Keyword Groupie’s creation.
“We were developing a wizard inside of the upcoming SpyFu RECON Files, and the grouping capability behind this just knocked us over the head. We saw the value in helping people map out content ideas or build ad group ideas off of their competitor’s keywords. It turns out that a piece of this wizard was pretty powerful in its own right and could stand alone.”
So now that you know why it exists, here’s a look at how to use it. After all, Keyword Groupie is free. So jump in and familiarize yourself after learning these tips.
What Happens When I Enter a Domain into the Keyword Groupie Search Bar?
Keyword Groupie returns a set of keywords organized into four sets:
- My Organic Keywords
- My Paid Keywords
- My Organic Universe
- My Paid Universe
Numbers 3 and 4—your “universe” groups—include suggestions for new keywords to buy or rank on for a more competitive reach. Mike Roberts expanded on how this universe feature adds a benefit only SpyFu could offer:
“Where SpyFu differentiates Keyword Groupie from any other grouping tool is that Groupie builds on SpyFu intelligence to offer new opportunities to drive traffic. It helps you improve your existing ad groups by suggesting focused, related keywords you don’t already have.”
Start Using Keyword Groupie—Here’s How
Next, I’ll walk you through the steps to using Keyword Groupie and explanations of:
- Opening new groups
- Fast-Grab Groups like the Top 100, Top 500 and Top 1000
- Bold keywords
- Filter groups
- Export new ad groups
Opening New Groups
Choose your starting group and click the plus sign to reveal the largest groups. What’s helpful about this design is that the smallest groups are still organized inside related, larger groups until you’re ready to open them. So even if a shoe seller’s “designer” group opens hundreds of keywords, those keywords are still easy to manage nested inside groups like “womens designer,” “designer sunglasses,” and “designer sweaters.” With organized sub-groups, you control how large or small you want your ad groups to be. Generally, the smaller the group, the tighter the target. Keyword Groupie allows you to select groups up to 500 keywords or smaller and add to your export queue.
Here, this shoe seller’s universe includes a “brown leather” group. They already advertise on “brown leather pump” and “brown leather pumps,” but we added these 11 other ideas based on what their competitors rely on and buy themselves. Watch for suggestions in bold.
How to Select Keywords for Export
- Add individual keywords by clicking them once.
- You can add more than one group at a time to the export, but no more than 500 keywords total.
- “Export” copies your selected keywords into a text file for Adwords integration.
- To export a new ad group from the same domain, use the “clear” button at the bottom and start again.
- Reset the full tree at any time by clicking “Groupify” next to the domain.
Keyword Groupie is a straight-forward, easy to navigate tool. But as we will explain in our upcoming PPC and SEO specialty links, there is a benefit to searching and filtering your groups with a specific keyword.
We built search capabilities into Keyword Groupie that help you zero in on topics that pop up across multiple groups. Here, (above, far left) we searched for “leather” in Piperlime’s vast universe, but too many irrelevant results could cloud the mission. If I want to focus only on accessories like handbags and shoes, I can add a negative search as “leather –jacket” in the filter bar (above, right). Try it in your grouping experience:
- Include a (-) to exclude keywords. Negative match.
- Use quotes to limit the search to the exact wording. “leather boots” ignores just “leather” or just “boots” on their own.
- Use an asterisk (*) like in “girl*” to get variations like “toddler girl shoes,” and “girl dress shoes.”