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First, we'll show you how to build Kombat comparisons.
There are two configurations of the SpyFu Kombat keyword tool, the:
- standard 2-domain match-up, or the
- premium 3-domain match-up exclusive to SpyFu subscribers.
Comparing two domains certainly introduces new keywords to consider for your campaign. Adding a third domain, however, delivers more meaningful and more focused opportunities.
to enable a 3-domain matchup and unlock otherSpyFu features.
As covered in the Get Started on SpyFu Kombat tutorial, enter a domain into each search box, and click "fight."
The resulting diagram gives you a colored circle for each domain, and the sizes correspond to that domain's keyword list depth in comparison to the others in the match-up.
Clicking on Expedia's circle provides the 57,000+ keywords that are exclusive to that domain when compared to the other two advertisers. Open the list and drill further into specific terms right here in SpyFu, so you can get their costs and performance trends.
But there is something bigger. The most valuable information you can take from Kombat is hiding in the overlaps.
If you are Travelocity, downloading Expedia's keyword list has strong value. Knowing the keywords that are strong enough for Expedia and Priceline boosts you into instant payoff territory.
By comparing three domains, you are combining two tactics into one:
1. You capture keywords that perform well for your industry-strong enough for two competitors should be strong enough for you, too.
2. You filter yourself out to avoid keywords you've already added.
"Keywords that your competitors share are less likely to include missteps and unusual experiments that could lead you down the wrong path."
Getting them is as easy as clicking on the overlap between your two competing domains.
This 3-domain match-up delivers a fast and productive lineup of keywords. Here are some other comparisons in SpyFu Kombat to consider.
1. Using a 2-domain configuration:
a. Competitor vs. Competitor: Best used when going into a new niche. Click on their overlap to zero in on popular keywords before diving in.
b. Competitor vs. You: Get new keyword ideas you have not considered. Filters out your terms already in your campaign.
2. Three competitors
a. Competitor vs. Competitor vs. Competitor: The ultimate way to single out the most effective keywords that your peers feel the strongest about. Each domain is confident these will payoff for them.
b. Competitor vs. Competitor vs. You:
i. Click on your own exclusive list to pinpoint negative keywords. Excluding competitor matches makes it more likely to find terms that trigger your ads, even if you never intended to advertise on them. See more in our article, "SpyFu Kombat Trims the Fat from your Campaign."
ii. Click on a competitor's exclusive list to find terms they might have to themselves. A potential easy target for outbidding them where they used to have little competition.
SpyFu Kombat displays paid AdWords keywords by default. But don't overlook the the tabs at the bottom of the chart! They allow you to quickly switch gears to an organic keyword view, turning Kombat into a powerful SEO tool.