Get credit where credit is due. Here, you reach what is perhaps the keynote statement of the entire report: a straightforward measurement of the payoff of your SEO work.
The spotlight shines on your most improved keywords. These biggest gains are ranked by the number of new clicks they brought in.
Tour the section that lists your top keywords that consistently produce high-value clicks, month after month. Strategize how to strengthen your hold on them.
These are newly ranked organic pages your client has never ranked on before. The clicks and dollars these pages stir up are clearly spelled out in a dramatic value illustration that cries out for a repeat performance.