First, what are keyword groups?
Measure and monitor important keywords right alongside those that are very similar to them. Instead of interpreting the performance of one keyword at a time, you understand how related terms have performed overall.
Why are keyword groups so important?
This new viewpoint plays remarkably to your advantage. You move from the hyper-focused micro view of single keywords that steal from the big performance picture.
Until now, you faced the same brick wall on your presentation freeway. The attention span of your client is only as good as the most dramatic information:
Sure, you dominated the “gourmet coffee” niche with your ongoing content, but while you’re talking about your strategy for next month’s content, your client brings your momentum to a halt as he demands to know why you don’t rank well on “monkey picked high elevation coffee bean.”
Keyword groups put the control back in your hands.
Groups help you better measure your overall value.
We designed keyword groups to calm the noise of sporadic and volatile ranking changes in your keywords. The idea is that by taking a step back to look at related keywords, you could better understand how well you capture share on the whole idea instead. In other words, it’s not just how you do on “LCD televisions,” but on “LCD television sales” alongside “LCD television deals” and “LCD televisions for sale.”
It cuts the risk of one keyword giving you the wrong idea about how your content is faring. Think of it as the SEO way of seeing the forest in spite of the trees.
That's the pain with existing business. Imagine how groups help you land new business, too.
Groups help sell new business
Landing a new SEO client often comes with the burden of convincing them to choke down the $10,000 pill. They pay for (and you invest) the time and research need to build the baseline needed before you could start any REAL work. That’s a tough sell, and it’s hard for clients to swallow.
It’s an investment of resources and money for both of you before you can show any true results.
Now, putting your keywords into logical, relevant groups saves hours of tedium staring at a spreadsheet packed with tens of thousands of keywords. Not only do the Recon reports automatically eliminate one of the most insidious parts of you job, we roll up the numbers and show you the most important keyword groups first.
And that certainly chips away at the cumbersome pill.
Do more with Groups.
SpyFu RECON Files incorporate groups as an effective way of understanding what you’ve accomplished and what you can do. We also opened Keyword Groupie in our SpyFu Labs section, letting you experiment with improvements in your PPC campaign management and mapping new SEO content.