One simple link on the SpyFu results page reveals possibly the boldest claim that we make. Since just one embarrassing turn can disable an advertiser, we document evidence of every single advertising claim made on SpyFu.
"No, I never advertised on that" is a phrase we've helped disprove a few too many times. If we said it happened, we can back that up. It's not so much bragging as it is a bit of insurance or a little extra confidence for you in a tough spot. Maybe you're helping a prospective client see that they might need some help reeling in their all-over-the-place campaign. Or, find out exactly why a competitor showed up on a word that left you scratching your head.
Real Life Example
Barnes and Noble, in an attempt to capture shoppers interested in buying books about traveling to Corfu, instead ended up advertising on an action search to "book a flight to Corfu," Big difference.
An advertiser this big might never know how mistakes like act as a slow leak in their budget. But it's not just limited to large advertisers.
Any domain is a candidate for a broad match misfire. If this is you, build this double-check into your regular SEM research, providing a better understanding of why a competitor might have a particular term in their history.
Cache goes back as long as we've been around.
The cache gives you assurance in what you're seeing. We stand behind our data.
Leave it to those whose profession is to dig for facts to put our cache into action. During the 2008 United States Presidential campaign, The Washington Post turned to us on word that the main website for candidate John McCain (www.johnmccain.com) was advertising on the keyword "hot wife."
By the time a visitor could type that term into Google, the resulting ad could be long gone. Without our cache, there was no proof of such a seemingly absurd claim. However, captured and locked in time, is the result page. July 2008, page 2.