Start with Optimized Ad Copy from Day 1
Thu, 05/16/13 | 
Sidra
Really good ad copy isn't always obvious. A few tweaks here and there over time help, but the true test comes from what people actually click on. It's what converts. That kind of testing takes a lot of time and money, but if you competitors have already done it for you, why not learn from their results and start with optimized copy on day 1?
It's great to emulate advertisers who A/B test their ads, but it's even smarter to follow those who A/B/C/D/E/F and G test their copy. It sorts out the unproven results from true winning variations. Our improvements in Ad History make it easy for you to find the ad copy that strong advertisers rely on after it's proven successful over so many other options.
SpyFu's new Ad History highlights your competitor's best ad copy
Thu, 04/25/13 | Sidra
Writing solid ad copy from scratch is loaded with uncertainty. (Not to mention it’s incredibly tedious.) In this video tour, find how SpyFu’s re-designed Ad History helps you pull ideas from the strongest ad copy on your keywords—without spending hours to find it. This clear direction helps you start with optimized ad copy from Day 1.
We turn to your competitors for clues. If they have already invested time and money into testing to find optimized ad copy, you don’t have to extend your own resources to find what they’ve already tested. Ad History highlights a competitor’s strongest ad copy—taken from their most competitive keywords.
A phrase match filter narrows down your search so you can work with targeted keywords and see patterns across relevant matches. One more plus: it’s no longer up to you to hunt color changes in every keyword to see what changed. We summarize just how much a domain relied on one dominant message across all of its keywords so you know what’s most important.
Research the ranking details of specific URLs
Tue, 04/16/13 | Sidra
In addition to searching keywords and domains, etc., now you can search a specific page's performance via SpyFu.
In this video, see how switching your research from a base domain (like spyfu.com) to a specific page or category (like spyfu.com/blog) gives you a tighter focus on specific content. This leads to a more accurate view of the page’s performance when it steps out of its parent domain’s shadow.
This approach lets you see the keywords that product pages and categories rank on.
A URL search lets you push past the noise from a domain’s full ranking activity and get SERP details on the actual pages you want to single out.
Find the SEO ranking history of any domain or page on a keyword
Wed, 03/20/13 | Sidra
We turned years of SEO history into strategy-building answers about how domains have performed on certain keywords over time.
Get an interactive graph of how domains have ranked on SEO keywords over time. These ups and downs help you map competitors and your own domain to pinpoint the changes that affected them on certain keywords (but not others). If Google’s algorithm updates were to blame, you’ll see the results here.
Watch for tips on navigating this history so you can make adjustments that help you climb up the ranks.
Add these new metrics to your keyword research strategies
Thu, 03/07/13 | Sidra
When you type a keyword into the search bar at SpyFu.com, you'll see information we have taken from other domains that have ranked on this term. Those clues tell us which factors are most important when you're creating a strategy to rank on this keyword. Some elements are low-hanging fruit, and some are powerful once you've mastered them. Watch this video to decode the newest metrics on the term page.
Keyword metrics reflect the important factors that affect rankings
Wed, 02/20/13 | Sidra
We pored over search results and compared keyword after keyword. All of these efforts added up to finding the best way to arrive at Keyword Ranking Difficulty—a rating of just how difficult it would be to rank on a particular keyword. It helps SEO managers compare it to other keywords they are targeting to get an idea of how to prioritize their SEO campaign.
The Language of Conversion: Productive advice to improve website conversions
Thu, 02/07/13 | Sidra
Knowing exactly what makes people call, click, or buy, can solve one of the hardest parts of advertising.SpyFu President Mike Roberts and conversion expert Tim Ash, CEO of Site Tuners, share their findings on what makes people respond to your web content and sales copy.
What lies ahead for SEM in light of SERP data tools abandoning ship?
Fri, 12/21/12 | Sidra
Google forced companies to drop SERP data from their sites, making some say the sky is falling. We are bringing together the best minds in search marketing to see what realistically lies ahead.
SEM power panel debates the question "should we be worried?"
Our insightful panel--Rand Fishkin of SEOMoz, Chase Granberry of Authority Labs, and SpyFu’s own Mike Roberts—speak up about what this means to customers who rely on analytics and insights to run their business.
Tags: Authority Labs, Chase Granberry, Mike Roberts, Rand Fishkin, Raven Tools, SEM, SEOmoz, SERP data, SpyFu, webinar
The Language of Conversion. How we discovered the best converting words in ad copy
Thu, 11/08/12 | Sidra
In a story of accidental innovation, Mike Roberts describes how working with millions upon millions of ads led us to spot how certain words win over others time and time again.
Watch for specific examples of lessons taken directly from successful ads. We found words and techniques (exclamation points, anyone?) you can use to make sure you're optimizing your sales copy to convert.
From a presentation at Social Media Arizona (SMAZ 6) on November 5, 2012.
Please note: mature language and content in the presentation.
How Keyword Groupie ends Google's total control over bidding and double dipping on an ad.
Wed, 10/31/12 | Sidra
Someone types a search into Google. Your ad appears, but which match did Google charge you for? People are digging into their AdWords and finding that it’s not always what they’ve expected. We wanted a way to keep you in control of that situation.
Keyword Groupie creates a structure so that there is zero overlap between your hundreds or thousands of keywords--regardless of match type. There’s no way that you could manage it as a human, so double bidding has been rampant.
We just wanted to remove that hurdle, and Keyword Groupie is that solution.
